As a social media marketer or a content creator, how many situations have you faced where your draft didn't move beyond a certain point, no matter how hard you tried? As a writer, have you faced a creative block where you struggled to come up with engaging content ideas?

In the past year, AI has changed the way social media content is being written and consumed. AI-powered tools have stepped in to solve these challenges. With AI-generated content, marketers and creators can now explore a vast array of ideas and formats, saving time and effort. Moreover, there are so many benefits that these AI-based writing tools provide us with, including:

There are more such advantages AI has provided to the world of content creators. Content creation has become more efficient and scalable, enabling marketers to focus on strategy and optimization rather than solely on production.

Let's look at a couple of situations you might come across as a Zoho Social user and how our AI-powered writing assistant, Zia, can help you curate content easier and more efficiently:

Say you're a social media marketer who handles the social media profiles of multiple businesses. You can use the Compose with Zia feature to generate a variety of content including social media caption, hashtags, Threads, or a post for X. You can also rephrase existing content, ask for any number of variations, and then choose the final version. Social's library also provides you with media suggestions based on the content. Once you select the content and media according to your requirements, you can add them to your post directly.

You're a support agent for a restaurant chain's online sales and business, and you handle all feedback and queries received on social media, your website, and other sources. A customer has reached out to you on Instagram messages, checking about a workshop and a giveaway you announced earlier. You can use the Reply with Zia feature to draft a suitable response and reply with that to the user's interaction under Inbox.

With the right usage, Zia will prove to be a boon in the process of your content creation and help you strike a balance between creating meaningful content and saving time and effort!