Tip of the week 61: Place information above promotion in your newsletters
One of the most common mistakes that marketers make while crafting a newsletter is that they push way too many offers to their subscribers.
Instead of being like a nagging salesperson, a newsletter should be more of a well-meaning friend, who is happy to help.
When it comes to newsletter content, it is best to have 85% of it dedicated to educational information and the remaining to promotional material - offers that are proud to promote.
So, what can you include?
Build strong content
The trick is to grow your audience with content that is not always about your company or product. There should always be room for something fun and educational. You could include lists, polls, studies or surveys related to your business, your social media channel updates or monthly roundup of your most popular blogs.
Relevant company information
People have subscribed to your newsletters because they are genuinely interested in the product or service that you provide. So, it is good to keep your subscribers in the know about the happenings at your company.
You can mention all about the good press or any recent award/nomination that you have received. Anniversary or milestones celebrations can also be included.
Product and event updates
This is important. If you have any feature updates in your product or an additional service that you are providing, then the subscribers must know.
In case of a feature update or a product launch, the newsletter can include new use cases and case studies, a product tour, an exclusive tip of the month etc.
When it comes to events you can send them detailed information about upcoming events or webinars and encourage them to add your event to their calendar.
Make personal connections
It is always good to put a face the name. It helps in building personal relationships that translates to brand loyalty in the longer run. If our company CEO is a celebrated figure, a message from her/him can be a great addition to the newsletter. You can also share team photos, behind-the-scene activities.
Always ready to assist
Sharing FAQs resources and training material will ease out the work of your customer
service department. Sharing resources like webinar recordings, PDFs, help guides can help.
Hope you keep these tips in mind while planning your next newsletter.
Stay home, stay connected.
Regards,
Vipasha Sinha
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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