Tip of the week 82 - Tips to craft an informative email footer
An email footer is an essential part of any email campaign as it is here people scroll down to for important information about the sender.
An email footer, located at the bottom of an email, includes information about the sender/brand, links to manage subscription, forward the email options and sometimes even leads to social media pages.
Let's have a look at the information that we should include in an email footer.
Contact information
A footer must have your contact information, not just the contact email address but also your mailing address. This is to build trust. You can also include a link back to your site or a linked logo or a specific page. This gives readers a way to get more information about you.
An unsubscribe link is the most important part of the footer as it allows the users to discontinue their subscription when they don’t want to receive any more emails from you. It not only affects your email deliverability but is also required by many spam laws around the world.
No one wants subscribers to opt out of the mailing list, but it’s more beneficial than you may think.
Clear positioning of sender's contact information and 'Unsubscribe' linkSocial media buttons
Footer can be an ideal placement for social media buttons. The fact that it is placed away from the content and the main CTA, it becomes a convenient spot to promote the platforms that are most important to your brand.
Smart placement of company logo and social media pages in the email footer
Additional links and information
Other links such as 'forward to a friend' or 'update profile' can also be included.
Here, subscribers can update their information such as company, mailing address, phone number, subscriptions and other information.
Give your subscribers an option to update their profileFooter design tips
- With all the information, footers run risk of getting cluttered. Before designing the footer, decide the to include only that information that makes the most sense.
- In order to separate the footer from the body, you can opt for a different colour for the footer.
- Take the space you need to. Divide your footer in to sections to make it readable. While there is no rule of thumb when it comes to footer size, design it in a away that it complements your email design.
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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