Tip of the week 92 - 3 basic analytics to perform in email marketing
Determining the pulse of your audience should always be one of the most important steps in all your marketing activities. This will help you to strengthen and optimize your strategies thus growing your business.
In email marketing as well, make sure you act on smart data in order to build more trust and value in your audience. Smart data, according to Dataversity, is “huge data that has been analysed and is ready to be transformed into useful information.” This tip will walk you through the different data that you can analyze to improve your future email campaigns.
- Sign-up forms: Which among the signup forms you created gives you the most number of subscribers? Which page is it attached? Try attaching some other signup form on the same page and see if it's got something to do with the content that you have on the page. This will help you to determine whether to improve your sign-up form content or your page content.[Here's an article that will help you prepare sign-up forms that boost sign-up form conversions for your brand]
- Click rates: Which type of emails are getting the most number of clicks? If they've opened the email, it means that the subject line and preheader worked. Despite opening emails, if they haven't taken any action, it means that you might have to try some other content in your emails. Most email marketing experts predict that user generated content in emails is going to shine in 2022 than straight promotions and branded content. [Here's an article that helps you to leverage user generated content in emails]
- Unsubscribes: After sending each email campaign, take a count of unsubscribes. Determine whether it is the frequency of emails or the content that made them unsubscribe your emails. With this information, you will be able to further streamline the type of content that's most welcomed by your audience and plan your future email campaigns. Moreover, adding a short unsubscribe survey in your emails will help you understand the reason from a customer point of view and take required action. [Here are 5 proven practices that will help you reduce your unsubscribe rates]
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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