Zoho Campaigns' SMS gateway is now available for India!
Hello users,
Zoho Campaigns rolled out its own SMS gateway for USA and Canada earlier. The good news is that we've now extended our services to India. If you're a Zoho Campaigns user in India, you can now seamlessly send SMS campaigns to your contacts. To get started with SMS campaigns, you need to complete the DLT registration process mandated by TRAI. Here are the pre-requisites:
1) Register for an entity ID
An entity ID is a unique number network providers use to identify a business and authorize SMS campaigns. As a business owner in India, you need to register for an entity ID with telecom providers in order to create SMS campaigns. We have mentioned the list of authorized telecom providers here.
2) Get a Sender ID
A sender ID—also known as an SMS header—is an alphanumeric code that you can obtain via the network provider's portal. During the registration process, you must provide information about the nature of your business and the purpose of promotional SMS campaigns. Each sender ID is unique and cannot be shared by multiple businesses. For example, ZOHMAR could be the sender ID for a business named Zoho Marketing. Learn more about registering for sender ID here.
3) Register for a content template ID
To associate specific promotional templates with their sender IDs, businesses receive a unique DLT template ID. Each template ID is linked to one or more sender IDs and represents a specific type of promotional template. This enables businesses to send different kinds of promotional messages based on the templates associated with their DLT template IDs. Refer to our help document for more details.Here are some of the best practices for content template creation.
Purchase SMS credits
You'll need to purchase SMS credits in order to send out campaigns. Zoho Campaigns enables you to send one SMS message per credit in India. Refer to our pricing page for more information. Acquire the necessary SMS credits based on your business needs to plan and execute SMS marketing campaigns effectively.
Existing Zoho Campaigns users
Phone numbers are essential for running SMS campaigns. Previously, we allowed businesses who signed up with campaigns before 18 Aug 2022 to store their customers' contact numbers across phone, mobile, and custom fields. We've since streamlined our contact management. "Mobile number" is the default field for storing and retrieving contact numbers. We enable existing Zoho Campaigns users to migrate contact numbers from other fields to the "mobile number" with the click of a button.
SMS marketing is one of the most effective ways to reach your customers, and now it's open for businesses in India. Harness Zoho Campaigns' SMS marketing features and increase your revenue..
Do you still have questions on DLT registration process? Here are some of the FAQs.
Kindly reach out to us at support@zohocampaigns.com for any clarifications or queries.
Thank you,
Zoho Campaigns Team
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Marketer's Space: Proven tips to improve open rates – Part II
Hello Marketers! Welcome back to another post in Marketer's Space! We're continuing from where we left off a fortnight ago. We ended the previous post discussing the subject line, and we'll continue from there. Let's dive right in. Pre-header Pre-headerTip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. Keep
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