Integrate Zoho Bookings with Google Analytics
In a nutshell
Integrate Zoho Bookings with Google Analytics version 4 (GA4) to track booking activities, understand customer behavior, monitor traffic sources, and evaluate marketing performance. This integration helps you gain actionable insights, make data-driven decisions, and optimize campaign ROI (Return on Investment).
Feature availability
- Available only in premium plan
- Super admins and admins can set up the Google Analytics integration
- Managers, workspace admins, and staff cannot setup the Google Analytics integration
1. Overview
Google Analytics is a widely used analytics platform that enables businesses like clinics, salons, training centers, consultants, and other service-based providers to track customer interactions, monitor engagement, and measure the effectiveness of their online presence. It helps businesses turn raw data into action—for example, by identifying which marketing channels bring in the most bookings or spotting where customers drop off in the scheduling flow, allowing for smarter decision-making and better customer experience.
In Zoho Bookings, integrating with Google Analytics helps you track how customers interact with your booking pages. To enable this, you’ll need to connect your Google Analytics account using a GA4 Measurement ID, which is a unique identifier that links your website data to your Google Analytics property. Once connected, you can:
- Monitor page visits, event type selection, and appointment confirmations
- Log key events such as bookings, payments, and cancellations
- Track UTM parameters and Google Click Identifier (GCLID) from Google Ads to analyze campaign performance
Integrating Google Analytics with Zoho Bookings helps businesses identify which marketing channels, such as email campaigns, social media ads, or referral links, lead to the most confirmed bookings. This enables them to measure return on investment (ROI) accurately and adjust marketing strategies based on performance. With these insights, businesses can refine the customer journey, reducing drop-offs, improving engagement, and ultimately converting more visitors into confirmed appointments. Over time, this gives you the insights that transforms Zoho Bookings into a smarter, data-driven scheduling platform
2. Use case
Let’s say you run a wellness clinic and promote your services through social media ads, email newsletters, and Google Ads. By integrating Google Analytics with Zoho Bookings, you can monitor which marketing source brings the most confirmed appointments. For example, if Google Ads drives more bookings than social media, you can focus your marketing budget on that channel. Similarly, if customers drop off before confirming appointments, you can use analytics data to optimize your booking page layout or steps. This integration helps you gain a clearer picture of your customer journey, measure campaign ROI, and make smarter, data-backed decisions to boost appointment conversions and enhance customer experience.
3. Steps to integrate Google Analytics
To integrate Bookings with Google Analytics, you will need a GA4 Measurement ID.
Note: To get your GA4 Measurement ID, go to Admin in the Google Analytics dashboard, select your GA4 property, click Data Streams, choose your Web stream, and copy the Measurement ID shown (starts with "G-").- Click the Admin Center
icon at the top-right corner, then click Analytics under Integrations.
- Click Connect under Google Analytics.
- Enter your GA4 Measurement ID (e.g., G-XXXXXXXXXX) in the pop-up that appears.
- Click Connect to complete the setup.
Once connected, Zoho Bookings automatically sends booking events to your Google Analytics 4 (GA4) account. GA4 then tracks user actions on your booking pages, such as visits, views, and completed bookings, helping you analyze engagement and improve conversion rates.
4. What to expect after integration
In Google Analytics 4 (GA4), the events from Zoho Bookings will be logged under Reports → Realtime Overview
Reports -> Engagements-> Events
The following events will be logged in Google Analytics 4
Reports -> Engagements-> Events
The following events will be logged in Google Analytics 4
Action | Event Name |
Booking pages visited | bookings_page_visit |
Service, staff, date, or time selected | bookings_page_event_type/users/date/time |
Appointments booked | bookings_appointment |
Payment options viewed | bookings_payment_info |
Appointments confirmed | bookings_confirmation |
Appointments rescheduled/canceled | bookings_reschedule / bookings_cancel |
Redirect URL (if set) | bookings_redirect_url |
UTM tracking | utm_source, utm_medium, utm_campaign, utm_content, utm_term |
5. Points to note
- UTM parameters and Google Ads GCLID are tracked automatically when present in the URL.
- Security tip: Ensure your cookie and tracking consent settings align with your privacy policies.
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