Smart travel booking: A personalized form experience
Imagine a buzzing travel agency that's rapidly growing. With travellers of every kind knocking on their virtual door like solo backpackers, corporate clients, honeymooners. They knew it was time for a smarter booking form.
Gone were the days of static, cluttered forms that asked everyone everything. The agency wanted their users to feel like the form was tailored just for them—clean, fast, and intelligent.
So, they rebuilt their travel booking form with dynamic field logic, turning it into a smart assistant that asks only what’s needed, when it’s needed.
The personalized journey begins
A user lands on the form and fills out their identification details.
Then, they pick their Trip Type from a dropdown:
- One Way
- Round Trip
Rule 1: Return Date, only if needed
If they choose Round Trip, the Return Date field appears.
If they choose One Way, that field vanishes. No clutter, no unnecessary confusion
Next up: Travel Class from budget-friendly to top-tier:
- Economy
- Premium Economy
- Business Class
Rule 2: Perks for premium fliers
If they pick anything above Economy, like Premium Economy or Business, they get to select their Amenities Preferences—think legroom, meals, and lounge access.
Flying Economy? The form skips this - simple.
The agency knows business travellers often need these preferences handled smoothly.
From cluttered to customized
By the end of this flow, the difference is crystal clear:
A leisure traveller booking a one-way economy flight? They breeze through with just the essentials. But a corporate executive planning a First Class trip? They’re guided through all the right fields—return dates, amenities, and priority add-ons—without ever feeling overwhelmed.
The agency's form doesn’t just collect information anymore:
- It anticipates needs.
- It adapts in real time.
- It respects the traveller’s intent.
What used to be a static form is now a personalized travel concierge—available 24/7.
And, the results?
- More bookings.
- Fewer drop-offs.
- Delighted travellers who feel understood.
For this travel agency, it’s not just a smarter form—it’s a smarter way to grow.
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