Ensure that your pop-up messages reach the right segment of your audience. For example, imagine visitors searching for a bicycle and then being shown a pop-up about camping equipment, or looking for a new iPhone and being told about a discount on Sony headphones. Neither of these pop-ups help make a sale or enticing customers to return to your site because the relevance of the pop-up content is low. To avoid this scenario, you can choose to show the pop-up to the right group of people. Zoho PageSense provides a variety of audience segments that you can select from depending on your visitor's geological location, device used, new or returning visitors, and much more.

To choose your target audience segment: 
1. Choose which device you want to display the pop-up on under the AUDIENCE page. You can choose mobile, desktop, or tablet.

• Preset Segments: This allows you to target audience based on device type, social media traffic, returning visitors, paid campaigns, and more.
  
  For example, if you select Social Traffic, then this pop-up will only be shown to visitors who arrive on your website from Facebook, LinkedIn, or Twitter. Learn about the different types of target audience segments in PageSense.

• Custom segments: These are the personalized audience segments that can be created using any combination of user profile and user behavior filters by clicking the +Custom Audience button.
  
  For example, you want to target visitors who are making large purchases from the US with a promotional incentive to purchase again. You can build a segment of visitors from the US who have made large purchases using the and Location segments. Then you can create a targeted pop-up message for them with a 15% off code to encourage them to make another purchase.