How to Create Rating Scale Questions in Zoho Survey | Online Help Guide

Rating

The Rating Scale question type lets you rate a set of possible choices using a rating scale. It is useful to determine the measure of an opinion, attitude, knowledge, or behavioral pattern.

There are two types of rating scales:
  1. Likert Scale - The likert scale allows the respondent to give a rating on a scale from 0 to 10. This is ideal for questions that require a scale that shows two extreme ranges.
  1. Weighted Choice - The weighted choice allows the respondent to select single ratings for each of your answer choices. Each choice will have a label with a rating weightage assigned to it. This is also ideal for questions that require a scale that shows two extreme ranges.
For example, in a cafe customer feedback survey, while a likert scale rating question works best to measure the quality of your beverages and meals, a weighted scale would be ideal to find out your customers' order of preferences based on the value they assigned to each choice.

Likert scale rating question sample:


Weighted choice rating scale question sample:


To add a rating scale question in your survey:

  1. Click Rating Scale in the question types listed on the left pane. You can also drag and drop the question type to the builder. Also, you can change the question type by clicking the dropdown next to the question type in the question editor. However, the choices for change are related to the question type you have selected. For example, if you selected a rating scale question type, you can only change it to its variants available in the list. You can select an option from the dropdown.
  2. In the Question box, type your question. 
    1. If you want to mark the question mandatory, select the Make this question mandatory checkbox.
    2. If you want to make changes to the default Error message text that displays, edit the content in the text box.
    3. If you want to pipe in custom variables or variables from previous questions and customize the follow up questions, click the arrow next to Insert Variable right above the Question box, and select the variable you want to use from the list. Read more on Piping.
  3. In the Answer section, in the Type dropdown, select the scale you want to use.
    1. If you click Likert scale
      1. In the Representation dropdown, select Numbers or Smileys.
        1. If you select Smileys, click the smiley to choose a color scheme. You can either use a standard color theme or change the color of the smileys by choosing a color from the palette. 
      2. In the Scale dropdown, select the lowest and the highest ranges.
      3. In the Labels field, name the lowest and the highest ranges. This is not a mandatory field.
    2. If you click Weighted choice
      1. In the text boxes, type the choices you want to use. You can also insert predefined choices here. Click Predefined Choices and select the choice you want to use in the survey.
        Create online surveys
      2. In the Weight  boxes, assign numbers. 
      3. To add more choices, click +
      4. To delete a row, click X.
  4. Select Add 'Not applicable' option, if required. When a respondent chooses this option it will be excluded while calculating the data statistics for that particular question. For example, it will not be taken into consideration while calculating the mean, frequency, and standard deviation etc.
  5. Select the appropriate option in Choice display format to set the display format for your answer choices.
  6. To learn what else you can do with the question, click Advanced options. You can perform the following actions:
    1. Select Flip order of ratings for each respondent to show the ratings in the opposite order for each respondent.
    2. To add a comments box, select Add 'Comments'  field. If you want to change the name of the field, in the Comments field label box, type in the new field name.
    3. If you selected Weighted choice, select Show weightage to display the value assigned to each choice.
    4. The autofill or prepopulate answer feature allows you to prepopulate single variable survey responses automatically before sending it to respondents. To prepopulate answers for a known respondent, select Prepopulate answer.
    5. Question hint is used to add hints to your question and help your respondents get a clear idea on what your questions are all about. This feature is optional and is available only for certain types of questions. 
      Add survey question hint
  7. Switch to the Display Logic and Answer Display Logic tabs to add a logic condition to the question and answer choices respectively.
  8. Click Save.
  9. To discard the changes, click Cancel.

Likert Scale

The likert scale allows the respondent to give a rating on a scale from 0 to 10. It is ideal for questions that require a scale that shows two extreme ranges. 


To add a likert scale to your question:

  1. Click Rating Scale in the question types listed on the left pane. 
  2. In the Answer section, in the Type dropdown, select Likert scale.
  3. In the Representation dropdown, select Numbers or Smileys.
    1. If you select Smileys, click the smiley to choose a color scheme. You can either use a standard color theme or change the color of the smileys by choosing a color from the palette.
  4. In the Scale dropdown, select the lowest and the highest ranges. 
  5. In the Labels field, name the lowest and the highest ranges. This is not a mandatory field. 
  6. Select Add 'Not applicable' option, if required.
  7. Click Save
     

Weighted Choice

The weighted choice allows the respondent to select single ratings for each of your answer choices. Each choice will have a label with a rating weightage assigned to it. This is also ideal for questions that require a scale that shows two extreme ranges.

To add a weighted choice scale to your question:

  1. Click Rating Scale in the question types listed on the left pane.
  2. In the Answer section, in the Type dropdown, select Weighted Choice.
  3. In the text boxes, type the choices you want to use. You can also insert predefined choices here. Click Predefined Choices and select the choice you want to use in the survey.
  4. In the Weight boxes, assign numbers.
  5. To add more choices, click +
  6. To delete a row, click X.
  7. Select Add 'Not applicable' option, if required.
  8. Click Vertical or Horizontal to select the choice display format.
  9. Click Save.

Star Rating

The Star Rating question allows the respondents to rate items using stars.
For example, you can use the star rating question in a cafe customer feedback survey to ask your customers to rate their experience at your cafe by using stars.

Star rating question sample:


To add a star rating question in your survey: 

  1. Click Star Rating in the question types listed on the left pane. You can also drag and drop the question type to the builder.  

  2. In the Question box, type your question.  
    1. If you want to mark the question mandatory, select the Make this question mandatory checkbox.  
    2. If you want to make changes to the default Error message text that displays, edit the content in the text box.  
    3. If you want to pipe in custom variables or variables from previous questions and customize the follow up questions, click Insert Variable right above the Question box, and select the variable you want to use from the list. Read more on Piping.  
    4. In the Answer section, select the number of stars you want to use in your question.   
  3. Select the appropriate option in Star display format to set the display format for your choices.
  4. Select Add "Not applicable" option, if required. When a respondent chooses this option it will be excluded while calculating the data statistics for that particular question. For example, it will not be taken into consideration while calculating the mean, frequency, and standard deviation etc.  
  5. To learn what else you can do with the question, click Advanced options. You can perform the following actions:  
    1. The autofill or prepopulate answer feature allows you to prepopulate single variable survey responses automatically before sending it to respondents. To prepopulate answers for a known respondent, select Prepopulate answer.  
    2. To add a comments box, select Add 'Comments'  field. If you want to change the name of the field, in the Comments field label box, type in the new field name.
    3. Question hint is used to add hints to your question and help your respondents get a clear idea on what your questions are all about. This feature is optional and is available only for certain types of questions.  
      Add survey question hint
  6. Switch to the Display Logic and Answer Display Logic tabs to add a logic condition to the question and answer choices respectively.
  7. Click Save
  8. To discard the changes, click Cancel.

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