We believe social media should be an integral part of a business’ sales & marketing, outreach and customer support strategy, instead of something you do in isolation. With that in mind, we’re excited to announce our first-ever Social Media Marketing product – Zoho Social.

We’ve built Zoho Social with a clear objective – to help you grow your social media presence with actionable insights focused on content and engagement.

Great content goes a long way to building a brand presence. But how do you know what’s working for your brand so that you can do more of it? Be it increasing your reach by publishing content, monitoring popular social media networks for brand mentions and keywords or getting actionable insights, Zoho Social has you covered.

Create & Publish awesome content

Zoho Social helps you with pre-publishing insights based on the engagement in previous posts and activity of your audience. It even goes a step ahead and shows you the percentage of your audience that’s likely to see your post now, suggests next best time to post and lets you schedule a post to go out at the same time of the day in different time-zones (say, 9am this Monday in Spain and 9am for U.S. Pacific Time).

Listen and Engage actively

We’ve previously talked about how listening is the first step to social media marketing. Zoho Social has a real-time monitoring dashboard to help you listen to what’s being said about your brand or a keyword you wish to track; and respond when you need to. There are instant notifications to make sure you do not miss any relevant conversation and can react faster.

Measure and Analyze performance

While numbers aren’t everything that you must focus on, they definitely help you track and improve your social media performance. Within Zoho Social, we’ve included numbers as a value add, around publishing and listening features. But for the data-crazy souls, we have a dedicated Reports tab to take a glance at social-network-specific stats or dive deep into the analytics to understand more about your audience and how they engage with your content. That’s not all; you can also create customized reports that focus on the numbers that matter most to your business.

Co-create and Collaborate effectively

Social media doesn’t work in silos. There are times when you need to work with other members of your team to co-create content, discuss reports, come up with a response to a post or a plan to engage with influencers of your brand. Zoho Social has collaboration built in for each of these scenarios so that you can team up and deliver the best.

And of course we understand that social media marketing needs to be “always-on”. Our mobile apps let you manage your social media presence while you’re on the go. You can also save a content idea as a draft, even when you’re not connected to the internet, and we’ll sync it back once you’re online. Isn’t that cool?

These are just some of the ways in which Zoho Social can help you with social media marketing. We have a solid product roadmap so you can expect a lot more in the time to come. To start with, give it a spin, and tell us what you think about it.

Original post on the Zoho Blog.