Extension pointers #14: Extend end-user benefits and allow personalization by implementing extensions with custom actions

Extension pointers #14: Extend end-user benefits and allow personalization by implementing extensions with custom actions

From our earlier post on custom actions, we know that we can create templated actions, share them with end users, and allow them to reuse those actions to achieve personalized outcomes. In this post, we'll look at how custom actions make it easy for users to carry out these templated tasks to get customized results.
 
Consider the following scenario: a hardware company that already uses Zoho CRM then utilizes Zoho Projects to implement and work on the deals they've won. Assume that the Zoho Projects portal has two projects: one for handling smaller revenue deals that require minimum development and less time, and the other for managing larger revenue dealsthat will eventually demand more time and resources for execution.
 
As an end user processing deals in Zoho CRM, it would be extremely convenient for the company to have the deals automatically fall into the appropriate projects, such as a task based on the expected revenue. Furthermore, it would be ideal to send emails to the customer with whom they have made the deal to request anything needed from their end in order to move forward with the implementation of the deal. Let's see how we can achieve this with the help of custom actions.
 
We have detailed posts on the steps to create a custom action along with a live example. Now, let's reiterate and go over the steps to achieving the above use case. 
 

Developer activities 

1. Create a connector for Zoho Projects.
2. Create a custom user interface (widget-connected app) that allows the user to select the project where the deal should be created as a task, as well as add the personalized email subject and body that will be sent to the user. 
3. Create a custom action in the Zoho Developer console. 
  • Associate the custom user interface to the custom action. 
  • Define an action that creates a task in the selected project and also sends an email to the customer based on the values entered by the end user in the custom UI. 

Extension/end-user activities 

4. Create workflows as an end-user (i.e., set criteria on expected revenue; provide personalized values for email subject and body, and choose the project in which the deal fulfilling the set criteria should be created as a task) and assign a custom action to them. 

Developer activities

1. Creating a connector 

  • Create a new connector in your extension for Zoho Projects using the Connectors feature under Utilities in the left panel of the Zoho Developer console. 
Note: Zoho Projects follows the OAuth 2.0 protocol for its authentication mechanism. You can refer to this post to learn more about the steps to register Zoho Projects and retrieve your client credentials.
  • Add the necessary connector APIs for your functionality. 
  • The Zoho Projects REST APIs added for our example are mentioned below.
Connector API Name
Method type
URL
Get Projects
GET
https://projectsapi.zoho.com/restapi/portal/${portalid}/projects/
Create project task
POST
https://projectsapi.zoho.com/restapi/portal/${portalid}/projects/${projectid}/tasks/?name=${name}&description=${description}
 
Please refer to the Zoho Projects REST API guide for details. 

2. Create a custom user interface: 

1. Create a custom user interface that allows the end user to select the project in which they want to create the deal as a task, as well as enter the email subject and body that should be sent to the contact associated with the deal.
2. You can find the HTML code for the custom UI as an attachment to the post.
  • In the HTML code, we have two text fields to get the user inputs for the email subject and body.
  • We have also invoked the connector API to get projects from a portal. The response is then populated and displayed as a dropdown list to allow the user to select the project in which they want the deal to be created as a task.
  • In the HTML code snippet, we have hard coded a static value for the Zoho Projects portal.
Note: Depending on your business use case requirements, you can create custom variables to prompt the user to input their Zoho Project portal ID, or you can create a setting widget that displays the user's portals, allowing the user to choose the portal in which they want to have the deals created as tasks as well.
  • ZOHO.CRM.ACTION.setConfig - In this example, we have utilized the setConfig method. This method can be used to set values to variables which can be retrieved later through the widget's page load response
➤ For our example, we have used the setConfig method to set various Zoho CRM deal and email (subject and body) user input values to variables. We have later obtained these saved values through the widget's page load response, which contains a configdata key with these set data as its values. 
➤ Sample page load response when ZOHO.CRM.ACTION.setConfig is used in our example:
"module": "Deals",
"configdata": {
DealTest: "Sample Digital Marketing Project"
Dealdescription: "${!Deals.Description}"
Dealname: "${!Deals.Deal_Name}"
Message: "Sample Message"
Subject: "Deal Won!"
To: "${!Deals.Contact_Name.Email}"
➤ We have then used the preset saved values available in the configdata key to prepopulate the widget UI every time it loads. 

3. Create a custom action

  • Go to the Zoho Developer console and select the extension in which you want to create the custom action.
  • Create a custom action by navigating through Automate - > Custom Actions, under the Build section in the left panel. Click Create Action.
  • Enter the Custom Action Name and Description. Click Next.

  • Provide the location of the html file (widget UI) to complete the resource path. Click Next, then click Create Function.

  • Enter the Deluge function to perform our use case functionality.
  • Click Save & Close, then click Save.
Deluge function code snippet:
 
dynamic_map = Map();
dynamic_map.put("portalid","xxxxxx");
dynamic_map.put("projectid",input.config.get("Dealproject"));
dynamic_map.put("name",input.config.get("Dealname"));
dynamic_map.put("description",input.config.get("Dealdescription"));
response = zoho.crm.invokeConnector("xxxxx.zohoprojects.createprojecttask",dynamic_map);
sendmail
[
from :zoho.adminuserid
to :input.config.get("To")
subject :input.config.get("Subject")
message :input.config.get("Message")
]
  • In the above Deluge code, we have performed the functionality of creating the deal as a task in Projects and sending an email to the deal's contact with the input provided by the end user in their CRM account while associating the custom action to a workflow. 

Custom action in effect (End-user):

Create workflows:

  • As an end user who has the extension which features the custom action installed in the Zoho CRM account, go ahead and create workflows to define criteria and associate the custom action.
  • In our case, we have two workflows:
➤ One for smaller deals where the expected revenue is less than 1000 USD


➤ One for larger deals where the expected revenue is greater than or equal to 1000USD


 
  • Upon choosing the custom action, the custom UI appears where-in you can provide user specific input for email body and subject and also choose the project where you want deal to be created as a task in Zoho Projects. 
Smaller revenue deals:
                                                       
Larger revenue deals:
                                                      
  • When a deal with the necessary criteria is satisfied, an email is sent out to the deal's contact with the subject and body provided by the end user. A task is also created in Zoho Projects with some specific deal details. 
This is one business case where you can use custom action. As a parallel use case to the above example itself, say you have multiple projects in Zoho Projects, each used to work on different case categories (bugs, issues, feature request, etc.). You could develop the same kind of template and allow end users to configure the criteria and outcomes accordingly. 
 
You could also use custom actions feature to perform templated actions to obtain personalized outcomes depending on your business needs. We hope you found this information helpful. Keep following this space for more information!
 
 SEE ALSO:
 

    Access your files securely from anywhere

        All-in-one knowledge management and training platform for your employees and customers.







                              Zoho Developer Community




                                                    • Desk Community Learning Series


                                                    • Digest


                                                    • Functions


                                                    • Meetups


                                                    • Kbase


                                                    • Resources


                                                    • Glossary


                                                    • Desk Marketplace


                                                    • MVP Corner


                                                    • Word of the Day


                                                    • Ask the Experts



                                                              • Sticky Posts

                                                              • Kaizen #198: Using Client Script for Custom Validation in Blueprint

                                                                Nearing 200th Kaizen Post – 1 More to the Big Two-Oh-Oh! Do you have any questions, suggestions, or topics you would like us to cover in future posts? Your insights and suggestions help us shape future content and make this series better for everyone.
                                                              • Kaizen #226: Using ZRC in Client Script

                                                                Hello everyone! Welcome to another week of Kaizen. In today's post, lets see what is ZRC (Zoho Request Client) and how we can use ZRC methods in Client Script to get inputs from a Salesperson and update the Lead status with a single button click. In this
                                                              • Kaizen #222 - Client Script Support for Notes Related List

                                                                Hello everyone! Welcome to another week of Kaizen. The final Kaizen post of the year 2025 is here! With the new Client Script support for the Notes Related List, you can validate, enrich, and manage notes across modules. In this post, we’ll explore how
                                                              • Kaizen #217 - Actions APIs : Tasks

                                                                Welcome to another week of Kaizen! In last week's post we discussed Email Notifications APIs which act as the link between your Workflow automations and you. We have discussed how Zylker Cloud Services uses Email Notifications API in their custom dashboard.
                                                              • Kaizen #216 - Actions APIs : Email Notifications

                                                                Welcome to another week of Kaizen! For the last three weeks, we have been discussing Zylker's workflows. We successfully updated a dormant workflow, built a new one from the ground up and more. But our work is not finished—these automated processes are


                                                              Manage your brands on social media



                                                                    Zoho TeamInbox Resources



                                                                        Zoho CRM Plus Resources

                                                                          Zoho Books Resources


                                                                            Zoho Subscriptions Resources

                                                                              Zoho Projects Resources


                                                                                Zoho Sprints Resources


                                                                                  Qntrl Resources


                                                                                    Zoho Creator Resources



                                                                                        Zoho CRM Resources

                                                                                        • CRM Community Learning Series

                                                                                          CRM Community Learning Series


                                                                                        • Kaizen

                                                                                          Kaizen

                                                                                        • Functions

                                                                                          Functions

                                                                                        • Meetups

                                                                                          Meetups

                                                                                        • Kbase

                                                                                          Kbase

                                                                                        • Resources

                                                                                          Resources

                                                                                        • Digest

                                                                                          Digest

                                                                                        • CRM Marketplace

                                                                                          CRM Marketplace

                                                                                        • MVP Corner

                                                                                          MVP Corner









                                                                                            Design. Discuss. Deliver.

                                                                                            Create visually engaging stories with Zoho Show.

                                                                                            Get Started Now


                                                                                              Zoho Show Resources

                                                                                                Zoho Writer

                                                                                                Get Started. Write Away!

                                                                                                Writer is a powerful online word processor, designed for collaborative work.

                                                                                                  Zoho CRM コンテンツ




                                                                                                    Nederlandse Hulpbronnen


                                                                                                        ご検討中の方




                                                                                                                • Recent Topics

                                                                                                                • ZOHO Reports - Filter Logic?

                                                                                                                  Hi, I need a way to apply filter logics such as ((1 AND 2) OR 3). All I can see as of now is a way to enter different AND filters in the respective filter column. But how can I add an OR filter? Any advice would be highly appreciated. Mark
                                                                                                                • Recruit API search

                                                                                                                  Hi all, Attempting to call the search api endpoint from Postman using the word element as mentioned in api docs Search Records - APIs | Online Help - Zoho Recruit When making the call to /v2/Candidates/search?word=Saudi receive response of { "code": "MANDATORY_NOT_FOUND",
                                                                                                                • Saving reading position + Keep screen on

                                                                                                                  While Zoho Notebook is excellent for saving and annotating articles, its utility is severely limited by the lack of reading progress synchronization. On the Android app, if a user exits a long note after reading 50%, the app fails to save the position.
                                                                                                                • Multiple Vendor SKUs

                                                                                                                  One of the big concerns we have with ZOHO Inventory is lack of Vendor Skus like many other inventory software packages offer. Being able to have multiple vendor skus for the same product would be HUGE! It would populate the appropriate vendor Sku for
                                                                                                                • Zoho LandingPage is integrated with Zoho One!

                                                                                                                  Greetings to the Zoho One users out there! We're delighted to let you know that Zoho LandingPage is available in Zoho One too! With Zoho LandingPage, you can host custom-made landing pages, and persuade the visitors to dive deeper by making further clicks,
                                                                                                                • Android app sync problem - multiple devices have same problem

                                                                                                                  Hello, I am having a problem with synchronization in the Android app. When I create a drawing, the data does not sync correctly—only a blank note is created without the drawing. I tested this on multiple devices, including phones and tablets, and the
                                                                                                                • How can i resend a campaign to only one of the recipients on the original campaign

                                                                                                                  How can i resend a campaign to only one of the recipients on the original campaign ? Sincererly, Mike
                                                                                                                • How to show branch instead of org name on invoice template?

                                                                                                                  Not sure why invoices are showing the org name not the branch name? I can insert the branch name using the ${ORGANIZATION.BRANCHNAME} placeholder, but then it isn't bold text anymore. Any other ideas?
                                                                                                                • Marketing Automation Requirements Questions

                                                                                                                  I would like to set up a multi-email drip campaign- please see the structure below and confirm if I can achieve this set up in Zoho marketing automation. Where applicable, highlight gaps and workarounds. Thanks Drip email campaign- Can I create one drip
                                                                                                                • Question about using custom_fields in Storefront Add-to-Cart API (error 2003 – required details)

                                                                                                                  Hi everyone, I’m working with the Zoho Commerce Storefront API, specifically the Add to Cart endpoint: POST /storefront/api/v1/cart According to the documentation, this endpoint supports a custom_fields parameter for adding line-item custom data. I’m
                                                                                                                • Can a project be cloned?

                                                                                                                  Good afternoon, greetings. I would like to ask if it's possible to clone a project in Microsoft Project. I found a way to do it using templates, but I'm not sure if there's a direct way to clone a project. Thank you in advance for your attention, and
                                                                                                                • Timesheet Tasks in Zoho Books: associate to service item

                                                                                                                  How do we associate a service item to timesheet tasks in Zoho Books? For example: Joe spent 5 hours on project:task1 which is Service Item#1 (Income:Service1). When the invoice is issued thru the Project Invoice section, this is not available. When the
                                                                                                                • Task/Activity indicator in SalesPipeline overview has disappeared

                                                                                                                  I Just logged in my ZOHO CRM first 2026 checking my salespipeline overview , Every record card used to show an indication that there was an open task (Yellow if the expiry date was close, red if the expiry date was today and grey when it had expired).
                                                                                                                • Tip #56- Accessibility Controls in Zoho Assist: Hearing- 'Insider Insights'

                                                                                                                  As we begin the new year, it’s a great time to focus on making our tools more inclusive and accessible for everyone. Remote support often involves long hours in front of screens, varying lighting conditions, and users with diverse accessibility needs.
                                                                                                                • Zoho Desk Android app update: Table view for All Departments view, custom button

                                                                                                                  Hello everyone! In the latest version(v2.9.25) of the Zoho Desk Android app update, we have introduced Table view for the 'All Departments' view in the ticket module. We also have supported an option that allows tickets in the Table view to be sorted
                                                                                                                • What's New - December 2025 | Zoho Backstage

                                                                                                                  In December, Backstage introduced a focused set of updates that improve how you manage registrations, communicate with attendees, and track participation. These enhancements are designed to give organizers greater flexibility and clearer control across
                                                                                                                • Add multiple users to a task

                                                                                                                  When I´m assigning a task it is almost always related to more than one person. Practical situation: When a client request some improvement the related department opens the task with the situation and people related to it as the client itself, the salesman
                                                                                                                • A Roundup of Zoho Sprints 2025

                                                                                                                • Sorting Custom Date in API isn't working w pagination limit

                                                                                                                  How can we sort a custom field with DATE using pagination? Starting at page=1 then moving to page=2 with a limit of 10 each, its all messed up and even shows some of the same records as page 1? https://www.zohoapis.com/crm/v2/INVOICE_MODULE/search?criteria=(FM_Contact_ID:equals:1234)&sort_by=Invoice_Date&sort_order=desc&per_page=10&page='
                                                                                                                • SAP Business One(B1) integration is now live in Zoho Flow

                                                                                                                  We’re excited to share that SAP Business One (B1) is now available in Zoho Flow! This means you can now build workflows that connect SAP B1 with other apps and automate routine processes without relying on custom code. Note: SAP Business One integration
                                                                                                                • Enhancement in Role and Profile mapping of agents in Sandbox

                                                                                                                  Hello everyone! We have brought in a modification in the way users are mapped to a particular role and profile in Sandbox. What has changed? When agents are copied from production to Sandbox: If a user's current role and profile is available in Sandbox,
                                                                                                                • The reason I switched away from Zoho Notebook

                                                                                                                  My main reason for switching to Zoho was driven by three core principles: moving away from US-based products, keeping my data within India as much as possible, and supporting Indian companies. With that intent, I’ve been actively de-Googling my digital
                                                                                                                • Decimal places settings for exchange rates

                                                                                                                  Hello, We are facing issues while matching vendor payments with banking feeds. As we often import products/services exchange rate comes into play. Currently, ZOHO allows only six digits for decimal places. We feel that conversions like JPY to INR require
                                                                                                                • Zoho removed ability to see all Scheduled Reports!

                                                                                                                  If you are not the owner of a scheduled report, Zoho recently removed the capability to see each scheduled report. As an admin who relies on seeing all scheduled reports being sent, this is a terrible update. Now I cannot see ANY scheduled reports...even the ones I am being sent!!  This should be a setting for admins to control.  This is a bad update.
                                                                                                                • Automate Backups

                                                                                                                  This is a feature request. Consider adding an auto backup feature. Where when you turn it on, it will auto backup on the 15-day schedule. For additional consideration, allow for the export of module data via API calls. Thank you for your consideration.
                                                                                                                • GCLID and Zoho Bookings

                                                                                                                  Is there anyway to embed a Zoho Bookings signup on a landing page and pass the GCLID information? More specifically, can this be done using auto-tagging and not manual tagging the GCLID? I know Zappier has an integration to do this but is there a better
                                                                                                                • Merge Items

                                                                                                                  Is there a work around for merging items? We currently have three names for one item, all have had a transaction associated so there is no deleting (just deactivating, which doesn't really help. It still appears so people are continuing to use it). I also can't assign inventory tracking to items used in past transactions, which I don't understand, this is an important feature moving forward.. It would be nice to merge into one item and be able to track inventory. Let me know if this is possible.
                                                                                                                • Create PO from an invoice

                                                                                                                  We are a hardware and software sales company which receives orders over the internet. We drop ship most of our products from a warehouse outside of our company. Our orders get sync'd into Zoho from our store via onesaas as invoices. It would be great
                                                                                                                • Blueprint or Validation Rules for Invoices in Zoho Books

                                                                                                                  Can I implement Blueprint or Validation Rules for Invoices in Zoho Books? Example, use case could be, Agent confirms from client that payment is done, but bank only syncs transactions tomorrow. in this case, Agent can update invoice status to done, and
                                                                                                                • Resetting auto-number on new year

                                                                                                                  Hi everyone! We have an auto-number with prefix "D{YYYY}-", it generates numbers like D2025-1, D2025-2, etc... How can we have it auto-reset at the beginning of the next year, so that it goes to D2026-1? Thanks!
                                                                                                                • The Social Wall: December 2025

                                                                                                                  Hello everyone! As we wrap up the final edition of the Social Wall for 2025, it’s the perfect time to look at what went live during December. QR code generator From paying for coffee to scanning metro tickets, QR codes are everywhere and have made everyday
                                                                                                                • Custom AI solutions with QuickML for Zoho CRM

                                                                                                                  Hello everyone, Earlier, we introduced Custom AI Solutions in CRM that let you access QuickML for your custom AI needs. Building on that foundation, we’ve now enabled a deeper integration: QuickML models can be seamlessly integrated into CRM, and surface
                                                                                                                • Helper Functions and DRY principle

                                                                                                                  Hello everyone, I believe Deluge should be able to use 'Helper functions' inside the main function. I know I can create different standalones, but this is not helpful and confusing. I don't want 10000 different standalones, and I dont want to have to
                                                                                                                • Introducing workflow automation for the Products module

                                                                                                                  Greetings, I hope all of you are doing well. We're happy to announce a few recent enhancements we've made to Bigin's Products module. The Products module in Bigin now supports Workflows, enabling you to automate routine actions. Along with this update,
                                                                                                                • Zia Formula Expression Generator for Formula fields

                                                                                                                  Hello everyone! Formula fields are super useful when you want your CRM to calculate things for you but writing the expression is where most people slow down. You know what you want, but you’re not fully sure which function to use, how the syntax should
                                                                                                                • Issue with Zoho Creator Form Full-Screen View in CRM Related List Integration

                                                                                                                  Hi Team, We have created a custom application in Zoho Creator and integrated it into Zoho CRM as a related list under the Vendor module, which we have renamed as Consignors. Within the Creator application, there is a form named “Pickup Request.” Inside
                                                                                                                • Wrapping up 2025 on a high note: CRM Release Highlights of the year

                                                                                                                  Dear Customers, 2025 was an eventful year for us at Zoho CRM. We’ve had releases of all sizes and impact, and we are excited to look back, break it down, and rediscover them with you! Before we rewind—we’d like to take a minute and sincerely thank you
                                                                                                                • Restrict Users access to login into CRM?

                                                                                                                  I’m wanting my employees to be able to utilize the Zoho CRM Lookup field within Zoho Forms. For them to use lookup field in Zoho Forms it is my understanding that they need to be licensed for Forms and the CRM. However, I don’t want them to be able to
                                                                                                                • Unknown table or alias 'A1'

                                                                                                                  I would like to create a subquery but i am getting the following error: Unknown table or alias 'A1' used in select query. This is the sql statement:  SELECT A1.active_paying_customers, A1.active_trial_customers, A1.new_paying_signup, date(A1.date_active_customers), 
                                                                                                                • in the Zoho creator i have address field based the customer lookup im selecting the addresss , some times the customer address getting as null i want to show as blank

                                                                                                                  in the Zoho creator i have address field based the customer lookup im selecting the addresss , some times the customer address getting as null ,i want to show as blank instead of showing null. input.Billing_Address.address_line_1 = ifNUll(input.Customers_Name.Address.address_line_1,"");
                                                                                                                • Next Page