QR codes provide a convenient, simple way to connect with customers. In this article, we'll provide all the information you need to understand QR codes and leverage this technology for business growth.

With QR codes, you can spare your customers the hassle of writing down phone numbers or searching for your brand online. IM's built-in QR code feature makes it easy to share your business contact details or add customers to your address book. 

The QR code isn’t a new feature but has become much more common in recent years. The last time you visited a restaurant, you may have scanned a square black-and-white code with your phone camera to see the menu. That was a QR code. This has become an increasingly popular way to access menus and other information, and the pandemic accelerated the trend.
 
Any digital device, such as a mobile phone, can scan it to retrieve data or follow a link. These codes have become increasingly popular in a wide range of applications.

    •    Request customer reviews, feedback, or experience scores.
    •    Promote discounts, sales, and referral programs.
    •    Provide access to customer support or educational content.

People already spend a significant amount of time using popular messaging apps. This gives businesses ample opportunities to connect directly with their customers. QR codes make it easy for your audience to find your brand instantly, request information, or send other messages.

Using QR codes offers convenience to your customers and helps maximize the reach and impact of your company's marketing messages and customer service.

QR codes also help connect customers in the physical world to your online channels. For example, suppose your products are displayed in physical stores. In that case, you can include QR codes on flyers, product brochures, and in-store displays to direct customers to engage with your brand on their preferred messaging channels.

There's more to come, so please watch this space for more IM feature stories.
 
Until next time,


Kavya Rao
The Zoho Desk team