Improve your A/B testing with Zia suggestions
Dear customers,
We're thrilled to announce a suite of enhancements to our webform A/B testing feature in Zoho CRM, brought to you by Zia, designed to make your testing process more intuitive, efficient, and results-driven.
The enhancements will help the users by providing the following Zia suggestions in A/B testing:
- A/B testing suggestions for low-performing webforms.
- Variant suggestions for webform A/B testing.
- Suggestions on traffic allocation for webforms.
- Suggestions to extend the test duration.
- Informed launch of variants and conversion rate comparison.
- Dynamic traffic allocation.
- Statistical significance and confidence scoring.
Webforms are an integral part of Zoho CRM. They are the gateways to customer data, bridging the gap between your prospects and your offerings. Optimizing webforms can significantly improve user experience and engagement, thereby increasing conversion rates.
One of the most powerful tools for optimizing webforms is A/B testing. This allows you to test two versions of your webform simultaneously to see which one performs better. The aim is to make data-driven decisions that can improve engagement, conversion rates, and ultimately, your bottom line.
So, without further ado, let's quickly look into the enhancements we've made.
Zia suggests A/B testing on low-performing webforms
Our newly enhanced Zoho CRM now features a comprehensive, intelligent system that proactively suggests A/B testing for low-performing webforms. With the help of Zia, the system meticulously evaluates your webforms based on their conversion rates and field-filled rates, and determines if they are low-performing webforms. If these metrics fall below set thresholds–such as a low conversion rate or a field-filled rate less than the 10th percentile–Zia will recommend conducting an A/B test for these forms.
Zia-suggested variants for webform A/B testing
As you initiate your A/B test setup, Zoho CRM now steps in with insightful, analytics-based recommendations to enhance your form's conversion rate.
The system studies your existing webforms, identifying fields with low filled rates, and those left empty. Subsequently, it suggests strategic changes, such as reordering or removing certain fields, to optimize your webforms for maximum user engagement and completion rates.
Suggestions on traffic allocation for webforms
The A/B testing feature now comes with an intelligent approach to traffic allocation. If a specific webform variant is underperforming, the system will suggest a traffic reallocation. This ensures the bulk of your audience is exposed to the more effective forms, amplifying your chances of conversion.
Moreover, if a variant leads to a disappointing conversion rate, Zoho CRM will recommend a traffic split, reducing exposure to the underperforming form. You also have the option to divert traffic from a poorly performing form to a better-performing one.
Zia suggestions to extend the test duration
Zia will now suggest an extension to the test duration when the initial test does not generate enough data to declare a winner conclusively.
The suggestion to extend the test duration is made based on the number of visitors who interacted with the webform during the initial testing period. Thus, the extended test duration would allow a more comprehensive data collection.
Informed launch of variants and conversion rate comparison
When launching a variant, it's essential to make a decision based on comprehensive data. If the original form outside of the A/B test performs better in terms of conversion rate compared to the winning variant, Zoho CRM will proactively alert you. This ensures you are fully informed about the relative performance of all forms before launching a variant. Given these insights, you have the opportunity to extend the A/B testing duration to achieve more accurate results if necessary.
Dynamic traffic allocation by Zia
We've introduced an innovative dynamic traffic allocation feature for webform variants, taking a major step towards marketing optimization.
If the user is not sure about allocating the traffic to the right webform, they can use dynamic allocation where the traffic is initially split equally across all the forms. Gradually, based on the forms' performances, traffic allocation will be dynamically adjusted so the high-performing forms get more traffic, avoiding unwanted traffic from the low-performing forms.
Statistical significance and confidence scoring
To provide you with a robust and reliable understanding of your A/B testing results, we will now provide a confidence score for the declared winner. This score is based on the statistical significance of the test, ensuring you can make informed decisions with confidence.
Points to be noted
There are two circumstances under which we will not recommend extending the A/B test duration:
- If a clear winner has been determined with a high degree of certainty (a confidence score of 95% or above).
- If extending the testing period exceeds the maximum limit of 90 days, it won't be suggested, even if the test has only been running for 60 days and would need 40 more days to complete.
- The adaptive traffic reallocation and split suggestions will be offered only when the system has enough data to make reliable determinations.
That's all on the enhancements. Please give us your feedback and suggestions on these changes.
Resources: Webform A/B Testing | Zoho CRM Help
Thanks!
SohelP.S. These enhancements are currently available for all users across all DCs.
Access your files securely from anywhere
Centralize Knowledge. Transform Learning.
All-in-one knowledge management and training platform for your employees and customers.
New to Zoho Recruit?
Zoho Developer Community
New to Zoho LandingPage?
Zoho LandingPage Resources
New to Zoho Survey?
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Bigin?
Topic Participants
Nizamuddin Sohel SK
Sticky Posts
Good news! Calendar in Zoho CRM gets a face lift
Dear Customers, We are delighted to unveil the revamped calendar UI in Zoho CRM. With a complete visual overhaul aligned with CRM for Everyone, the calendar now offers a more intuitive and flexible scheduling experience. What’s new? Distinguish activitiesVoC in Zoho CRM is now data savvy: Explore response drilldown, summary components and participation in CRM criteria
VoC has all the goods when it comes to customer intelligence—which is why we're constantly enhancing it. We recently added the following: A customer drilldown component that shows you the list of prospects and customers behind a chart's attribute ExpandedWrapping up 2025 on a high note: CRM Release Highlights of the year
Dear Customers, 2025 was an eventful year for us at Zoho CRM. We’ve had releases of all sizes and impact, and we are excited to look back, break it down, and rediscover them with you! Before we rewind—we’d like to take a minute and sincerely thank youPresenting ABM for Zoho CRM: Expand and retain your customers with precision
Picture this scenario: You're a growing SaaS company ready to launch a powerful business suite, and are looking to gain traction and momentum. But as a business with a tight budget, you know acquiring new customers is slow, expensive, and often deliversCreate and populate a record in an instant: Introducing zero-shot field prompting to Zia's ICR
A couple of months ago, we upgraded our in-house AI image detection and validation tool, Zia Vision, with intelligent character recognition (ICR). By training Zia with sample images, you could create and enrich CRM records with data extracted from standard
New to Zoho TeamInbox?
Zoho TeamInbox Resources
Zoho CRM Plus Resources
Zoho Books Resources
Zoho Subscriptions Resources
Zoho Projects Resources
Zoho Sprints Resources
Qntrl Resources
Zoho Creator Resources
Zoho CRM Resources
Design. Discuss. Deliver.
Zoho Show Resources
Get Started. Write Away!
Writer is a powerful online word processor, designed for collaborative work.
Zoho CRM コンテンツ
-
オンラインヘルプ
-
Webセミナー
-
機能活用動画
-
よくある質問
-
Ebook
-
-
Zoho Campaigns
- Zoho サービスのWebセミナー
その他のサービス コンテンツ
Nederlandse Hulpbronnen
ご検討中の方
Recent Topics
Send mass email using my secondary email
Hello, When I send an email to just one person from Zoho CRM, a complete email editor appears, where I can choose which of my email addresses I want to use in the From field. When I send a mass email, there is not such option. I can only select the emailZOHO TEAM INBOX Calendar Integration
The Problem: Clients send meeting invitations to our TeamInbox address. TeamInbox receives these invites, but we cannot accept them. We do not use individual inboxes for transparency purposes. Ideal Solution: A way to accept calendar invites sent to ourWhy Can't I add unicode emoji's to my signature?
Why would Zoho Mail prevent me from adding unicode emojis to my email signature? Every time I try to save the signature, Zoho Mail erases the emoji and any nearby content. Every time I setup something with Zoho, I know I'm going to run into some incrediblyUnearned / Deferred Revenue Automatic Calculation for Subscriptions
As a SaaS business, we have multiple active subscriptions with varying dates and amounts. Is there a way to have a monthly automatic calculation for all of them that debits or credits the unearned revenue and revenue accounts accordingly? Alternatively,Zoho Desk Limit for Comma Separated Queries
Hi, I have just discovered a limit that I believed is not mentioned in any of Zoho's documentations. My search query looks like so: "query: {"accountId":"786050000091629966,786050000163589273,786050000163589427,786050000162753705,786050000162112971,786050000161987643,786050000160752868,786050000167089504,786050000167089378,786050000167089024,786050000167070005,786050000166295256,786050000128153693,786050000110560021,786050000046594575,786050000039106461,786050000002225356,786050000076889093,786050000047895103,786050000043365354,786050000044765191,786050000041790249,786050000040359116,786050000037945198,786050000024605077,786050000000525015,786050000155333895,786050000157741437,786050000000718125,786050000011574353,","departmentId":"786050000042648070","status":"Finished","sortBy":"createdTime","customField2":"cf_completion_date:2025-01-28T03:00:00.000Z,2025-10-28T03:00:00.000Z","customField3":"cf_billed:false"}"Module Name doesn't exist
I am trying to create a module named Activity, with plural Activities, but I have an error that module name already exists. This module is doesn't exist, and I don't have a single field called Activity or Activities.Zoho Desk iOS and Android app update: AI powered: Reply Assistance and Refine Messages on IM module.
Hello everyone! We are excited to introduce new AI powered features on the IM module of the Zoho Desk app. Reply Assistance: Reply Assistance generates suggested responses for incoming chat messages, which you can directly insert into the conversationIs it possible to embed Youtube shorts?
Hi Zoho desk support, This is Ryan from Accuver America. While I'm trying to create a knowledge base article with embed video, I ran into this issue. "www.youtube.com refuse to connect" A little bit background is that because this video is recorded onSplit functionality - Admins need ability to do this
Admins should be able to split an expense at any point of the process prior to approval. The split is very helpful for our account coding, but to have to go back to a user and ask them to split an invoice that they simply want paid is a bit of an inDelegates - Access to approved reports
We realized that delegates do not have access to reports after they are approved. Many users ask questions of their delegates about past expense reports and the delegates can't see this information. Please allow delegates see all expense report activity,How to include total km for multiple trips in expense report.
Whenever I create a mileage report it only shows the total dollar amount to be reimbursed. The mileage for each individual trip is included but I also need to see the total distance for all trips in a report? How do I do this?I didn't receive my domain verification mail
I didn't receive my domain verification mailGet logged in user ID in Deluge script
Hello all, How do I get the id of the logged-in user in a deluge script? the "zoho.loginuserid" function actually returns the users email address or whatever the user id they use to login to zoho with and not the id of the user record, and given thatItem Details Field - New Barcode / Document option?
Is this a new feature??? its in both books and inventory.Shared Mailbox - Mark as read for all users
Hi all, Maybe someone can help me out. At the moment we have a shared mailbox without streams. When a users reads an mail or marks it as read other users will not see this. How can we resolve this? We now archive the mails when read and followed up. HoweverCan I export to PDF in Zoho Learn
I have seen help pages where export to pdf options are available but I do not see that option available from the application. I see that exprt is available in my free trial version but that is only to html pages. I need to be able to export my manualsStaff rules
Hi! Do you people know what are the default staff rules when a new booking is created? We have two staff members in my team (me as the admin, and my employee). As we share the same services, I'm wondering how Zoho will pick the staff for new apointments.Add Image Upload Field to Zoho Bookings Registration Form
Hi, We would like to request the addition of an image upload field to the Zoho Bookings registration form. Currently, Zoho Bookings only supports text-based fields (e.g., Single Line, Multi-Line, Email, Checkbox, Dropdown, Radio Button, and Date), butMerge Tags Output Incorrect Placeholder Text After CRM Sync
Hi everyone, I’m experiencing an issue with merge tags in Zoho Campaigns after last sync of contacts and leads from Zoho CRM (days before everything worked perfectly). Here’s the situation (seems like a default configuration in Campaigns) : My leads haveWindows agent 2025_M02 release notes
Agent Version: 111.0.3.300 Release date: 24 February, 2025 Various Major enhancements to improve overall performance and optimize the user experience. Squashed a few bugs to improve overall product quality.Windows agent 2025_M01 release notes
Agent Version: 111.0.3.299 Release date: 05 February, 2025 Major Enhancement: Live Monitor feature compatibility released. Major Enhancement: Updated Scaling for multi technician cases with Android and Web based viewers. Various other bug fixes and performancehow to record deferred revenue?
Dear Zoho Team, We issue invoices relating to 12-month web hosting service. When we issue the invoice, we should record the entire amount of the invoice as DEFERRED REVENUE (ie. $10 x 12 mths = $120, balance sheet item). After the particular month of the hosting service, $10 of revenue has been earned and deferred revenue amount will be $110. We must keep adjusting the balance sheet and income statement over the course of the service until the company has fulfilled its obligation of services andNarrative 13: Importing your data
Behind the scenes of a successful ticketing system: BTS Series Narrative 13: Importing your data When importing data into an application, it is crucial to prevent data loss or duplication. These types of errors can hinder the development of a clean andBlueprint Not Triggering When Lead Status Is Updated by Workflow (IndiaMART Integration)
I have set up a blueprint that triggers when a lead’s status is “New Lead.” Our CRM is integrated with IndiaMART, and when leads are created from IndiaMART, their Lead Status is initially set to None. To handle this, I created a workflow that automaticallyUpdate Subform in specific field(Status) without affecting other fields in Zoho CRM using Deluge?
Scenario: PRODUCT Module(change name Plot) in any product status change From Available to Booked then on PROJECT Custom Module have Subform So, Subform name is Property Details now in that Subform 1 field is STATUS that update according to product statusYouTube Live #2: Agreement Intelligence with Zoho Sign's eSign AI assistant
Hi there, We're back again with our YouTube live series and this time, we'll take you through our holistic agreement intelligence powered signature workflows. Struggling to draft an agreement? Need help double-checking clauses and going through complicatedCan I Build a POS using ZOHO creator and integrate it with ZOHO Books?
Hello, I have a Zoho Books account and I was wondering if I can have a POS system that integrates with it. Primarily with Inventory, Customers and Payment and ofcourse Create invoices and credit notes. So, would Zoho creator provide me with this solution? Thank you,An important update for Zoho Cliq desktop users
The latest version of the Zoho Cliq desktop app (v1.8.0) will no longer be supported on macOS 10.15 Catalina and earlier versions. This is because the framework we use (Electron) no longer supports some older macOS versions. If you’re using macOS 10.15New Toolbar in Zoho Sheet
We have revamped our toolbar design in this new version of Zoho Sheet. Below are some screenshots to help you get accustomed to this new interface. Click on the picture below to view the animated image in its original size. Scroll down this post to learn about the changes. Highlight of Changes: The previous format tab is now split into 2 tabs - Home and Format. The Home tab contains the commonly used functions and the Format tab holds formatting related options. Under the Home tab towards the farZoho inbuilt Telephony made a lot of issues!
Hi there, I am a user that I am working with zoho inbuilt telephony around 1 month. Non of my colleagues are happy with this app! most of the time customer cannot hear my customer service team, customers say our voice is breaking. whenever Telephony supportSending workflow notifications using popular chat services
Hello everyone, We have introduced instant and scheduled notifications on some of the most popular chat platforms to facilitate easy collaboration, quick action, and wider reach. Workflow notifications can be sent to the following chat platforms: ZohoAdding Images to a Quote in Zoho CRM
We are currently preparing to use Quotes in Zoho CRM and we are building out our Quote templates. We came across an issue of not being to add Images of the products to the Quote - specifically in the body of the Quote templates. This is a problem,Applications built with Zoho Creator
Hi, I’m really interested in seeing how others have built their application using Zoho Creator, especially those designed for external users (clients, vendors, or the public). If you’ve developed something along those lines and don’t mind sharing, I’dIs it posssible to add Asap Widget on Wordpress?
I have tried to add the ASAP widget so users could iniciate chats and see the KB information but nothings seems to work. I have tried to add the script using a php snippet that adds the to the footers and also tried one for the header in the functioRequire ticket resolution
Hi Zoho team, Is there a way to require resolution even if an agent did not use a blueprint? for example, our blueprint has a "resolve" transition but what if agent revoked blueprint and manually set the status of ticket to closed? Is there a way whereTables from ZohoSheets remove images when updated from source
I have a few tables from a ZohoSheet in a ZohoWriter document that will remove the images in the cells when I refresh from the source. The source still has the images in the table when I go to refresh. After updating from the source, as you can see theAPI Pagination Error: 'from' Parameter Limit
Hello, I am encountering an error while paging through the Zoho Desk API results: Status code: 422 - {"errorCode":"UNPROCESSABLE_ENTITY","message":"The value passed for field 'from' exceeds the range of '0-4999'."} Is 5000 the maximum number of recordsHow to go to the next open ticket in the queue when agents closes ticket
Zoho Desk When agent closes a ticket - eg when they choose 'Send and Close" - where is the setting that automatically redirects them to the next open ticket in the queue?CRM verify details pop-up
Was there a UI change recently that involves the Verify Details pop-up when changing the Stage of a Deal to certain things? I can't for the life of me find a workflow or function, blueprint, validation rule, layout rule ect that would randomly make itCustom templates for calendar report
What about being able to design custom templates for the calendar report, as well as for other types of reports? I think more users are waiting for this.Next Page