Introducing the revamped What's New page
Hello everyone!
We're happy to announce that Zoho Campaigns' What's New page has undergone a complete revamp. We've bid the old page adieu after a long time and have introduced a new, sleeker-looking page. Without further ado, let's dive into the main enhancements.
Design: Modern times call for modern design. We've designed the page to make it more interactive and pleasing to the eye by using color-coded tags and our Zoho Puvi font. The old page was one single page, whereas the new one has pagination, as well as the option to view all entries in a single page.
Search: Searching for a phrase using the search bar instantly pulls up release notes that contain that phrase.
Functions and DCs: We've also added advanced filters, which enable you to execute more granular filtering using the Functions and Data Center (DC) filters on the left side. Pair these filters with other filters like the date, edition, and device type to narrow down your results. For example, if you want to view historical updates on Contact Management in the US DC, simply select the filters and start reading.
Sharing: Sharing is caring. Now you can share some release notes to your social media accounts using the Share button, including Facebook, X (formerly Twitter), and LinkedIn. You can also simply copy the link and send it to your friends and colleagues via WhatsApp or SMS.
We sincerely appreciate your continued support of Zoho Campaigns. We hope this enhancement is useful. Feel free to share your thoughts on the revamped What's New page below.
Sincerely,
Sai Prashanth R | User Education
Zoho Campaigns Team
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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