Launching CPQ for Zoho CRM! An in-built solution for bespoke quote management
Hello everyone,
We are thrilled to announce the public release of CPQ (Configure, Price, Quote) for Zoho CRM, which is a fundamental block in sales management.
NOTE: CPQ was a public early access feature from March 2023 — January 2024.
Since February 2024, this is a public feature.
Since February 2024, this is a public feature.
What is CPQ?
CPQ stands for Configure, Price, Quote. In simple words, CPQ is a software application designed to enable sales teams to create bespoke, accurate quotes for their customers, efficiently and quickly. CPQ is especially valuable when you have multiple product lines or service categories which involve dynamic pricing.
Why CPQ?
One of the biggest challenges sales teams face while navigating a sales process is the awfully long sales cycles for a specific deal. Now there could be many reasons for this length— the high value of the products could genuinely need that time. Or there are several stakeholders in the decision-making process, so that could consume a good amount of time. In such cases, having done their best, sales teams probably have to wait. But if the delays are attributed to delays or inefficiency with internal processes, then it is completely in the organization's control to identify and improve those systems.
Quote management is one such area where there could be undue delays due to which the sales process can take longer, or at times be unsuccessful. When you spend a lot of time and energy nurturing leads and converting them to opportunities, you need to ensure that when you reach a negotiation stage, the relevant quotes are also accurately drafted in a timely manner and sent for review, to close the deal promptly. Delays or inefficiency here could potentially cost you the entire deal.
Depending on the organization's processes, product lines, and pricing models, this stage can be very challenging and even complicated for some sales teams.
Consider cases of products sold along with specific accessories for free. Or the case of annual discounts and special offers. Every time a salesperson drafts a quote, they need to check the latest applicable offers, discounts, product combinations, and create an accurate quote for the customer, who is by the way still waiting for the quote after their deal was confirmed. In this process, manual error, red tape in processes, and lack of knowledge transfer within sales teams regarding updated prices and products could lead to serious delays in sales quotes and also make them inaccurate. As a result, the customers get frustrated, and this in turn prolongs your sales cycle.
In order to help this scenario, you need an effective CPQ engine, in other words, a solution called Configure, Price, Quote, in order to help you with bespoke quote management.
We are happy to announce the public release our own in-built CPQ system for CRM. With CPQ's line item automation, you can create timely, accurate quotes effectively. You can also upsell and cross sell with automated product suggestions in the CPQ engine and have all these data and possibilities inside your CRM system, contextually
Following are the rich feature sets of CPQ for Zoho CRM.
- Configure the auto-addition of associated products in a quote upon the selection of a primary product.
You can also mark a product as free while doing so. - Invoke product suggestions to a sales rep while creating a quote for effective upsell/cross-sell.
- Apply direct or volume based list price/discounts on product line items automatically using price rules.
- Auto-update the quantity and price of secondary/associated products based on primary product.
- Build your own interactive product recommendation system using Guided Selling.
- Apply CPQ rules for any custom module or sub-form within a module. In case you are maintaining your quotes in a different module called Estimates, or you also want to apply CPQ for Invoices, you can do so.
Let's understand the capabilities of CPQ for Zoho CRM with the example of Zylker Watch Associates, an organization that sells a range of wall clocks, wrist watches and smart watches.
Product Configurator and Price Rules:
Here is a quick simple example to understand how price rules and product configurator can be applied for Zylker's scenarios.
— When a customer purchases a specific kind of expensive wall clock, a wristwatch set is offered for free.
— Besides, a year-end discount rule based on the purchase date will also apply a 20% discount on the list price of the wall clock.
Learn more>> How CPQ works
Dynamic quantity update for automated line items.
When multiple products are sold together, regardless of whether the secondary products are for free or come with a price tag, you need to define how many units of the secondary product need to go with the primary product.
In the case of Zylker Watches, consider the same scenario where a wristwatch set is offered for free upon the purchase of a wall clock. Now what if in a single order, 5 wall clocks are placed? Then, according to this plan, five sets of wrist watches should be added for free.
So the free product's quantity should "dynamically" change in the quote, based on the primary product's quantity. In this case, the formula to calculate the same would be, "Primary product's quantity * 1".
This is also possible in CPQ. You can also specify an absolute number or a dynamic value in the rule.
Learn more>> Dynamic quantity update in CPQ
Building CPQ rules for custom modules and subforms
CPQ's product configurations and price rules can also be created for custom modules and custom subforms. Assume that Zylker Watch Associates is maintaining their quotes in a custom module called Estimates. Also, consider that in a different scenario, their price quotes are structured to include Primary Product items as the first sub-form and the Accessories as the second sub-form.
With CPQ's extended support for custom modules and sub-forms, they can now dictate automated product addition, suggestion, and price calculations on both these sub-forms in this custom module called Estimates.
Guided Selling
With CPQ's Guided Selling, you can create your own tailored and interactive product recommendations based on the unique needs and preferences of each customer, thereby enabling sales people to choose the most relevant products for them and create accurate, tailor-made quotes instantly.
In the case of Zylker Watch Associates, let's say a customer Leota is on the phone with a sales rep and is looking for a wristwatch for herself. Leota is quizzing the sales rep on the watches available, however the sales rep finds it difficult to narrow down to the particular product that would suit Leota's preferences. In this case, let's see how Guided Selling effectively helps the sales rep with recommendations based on the customer's preferences. Note that you can build this recommendation system yourself for your organization with CPQ's Guided Selling.
So with CPQ's automated product addition, suggestion, price calculation, dynamic quantity update, guided selling setup, and flexibility to apply all these configurations to any custom module or custom subform, makes your quote management process greatly efficient and in turn accelerates your sales cycle and processes.
Roadmap:
We are constantly working on building the CPQ capability in Zoho CRM in order to maximize your experience. Here are a couple of key improvements that are on our roadmap for CPQ.
- Sandbox support — You will be able to setup product configurations and price rules in Sandbox before deploying them to the production environment.
Tentative ETA: End of Q2-2024 - You will also be able to build Guided Selling for custom modules aside from Quotes.
Tentative ETA: Q3-2024
To learn more, visit the following documents on CPQ:
1. What is CPQ?
Access your files securely from anywhere
New to Zoho Recruit?
Zoho Developer Community
New to Zoho LandingPage?
Zoho LandingPage Resources
New to Zoho Survey?
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Bigin?
Topic Participants
Vaagdevi Ravishankar
Zohoboy
Ishwarya SG
Sophie
Sticky Posts
Good news! Calendar in Zoho CRM gets a face lift
Dear Customers, We are delighted to unveil the revamped calendar UI in Zoho CRM. With a complete visual overhaul aligned with CRM for Everyone, the calendar now offers a more intuitive and flexible scheduling experience. What’s new? Distinguish activitiesVoC in Zoho CRM is now data savvy: Explore response drilldown, summary components and participation in CRM criteria
VoC has all the goods when it comes to customer intelligence—which is why we're constantly enhancing it. We recently added the following: A customer drilldown component that shows you the list of prospects and customers behind a chart's attribute ExpandedWrapping up 2025 on a high note: CRM Release Highlights of the year
Dear Customers, 2025 was an eventful year for us at Zoho CRM. We’ve had releases of all sizes and impact, and we are excited to look back, break it down, and rediscover them with you! Before we rewind—we’d like to take a minute and sincerely thank youPresenting ABM for Zoho CRM: Expand and retain your customers with precision
Picture this scenario: You're a growing SaaS company ready to launch a powerful business suite, and are looking to gain traction and momentum. But as a business with a tight budget, you know acquiring new customers is slow, expensive, and often deliversCreate and populate a record in an instant: Introducing zero-shot field prompting to Zia's ICR
A couple of months ago, we upgraded our in-house AI image detection and validation tool, Zia Vision, with intelligent character recognition (ICR). By training Zia with sample images, you could create and enrich CRM records with data extracted from standard
New to Zoho TeamInbox?
Zoho TeamInbox Resources
Zoho CRM Plus Resources
Zoho Books Resources
Zoho Subscriptions Resources
Zoho Projects Resources
Zoho Sprints Resources
Qntrl Resources
Zoho Creator Resources
Zoho CRM Resources
Design. Discuss. Deliver.
Zoho Show Resources
Get Started. Write Away!
Writer is a powerful online word processor, designed for collaborative work.
Zoho CRM コンテンツ
-
オンラインヘルプ
-
Webセミナー
-
機能活用動画
-
よくある質問
-
Ebook
-
-
Zoho Campaigns
- Zoho サービスのWebセミナー
その他のサービス コンテンツ
Nederlandse Hulpbronnen
ご検討中の方
Recent Topics
How can I calculate the physical stock available for sale?
Hey Zoho Team, I've tried to calculate the physical stock on hand in various ways - but always receive a mismatch between what's displayed in Zoho Inventory & analytics. Can you please let me know how the physical stock available for sale is calculated?Marketing Tip #4: Build your email list early
Email marketing has one of the highest returns on investment. Don’t wait until later; start collecting subscribers now. When you've got their attention, you can send them emails about offers, new product launches, seasonal greetings, and more. Try thisIs anyone else having trouble saving a custom image in their email signature, or is it just me?
When I try to save the image I get an error that says "Operation Failed" I opened a support ticket two weeks ago and received a response that it would be debugged, but it still isn’t workingImplementing Inventory Process
I am just starting to create an inventory system through Zoho for a nonprofit. We receive in-kind donations of items for kids, and utilize them in 2 or 3 different programs. Then families come in and take the items. I'm thinking of this structure: OurZoho Desk Domain mapping / Cloudflare CNAME not recognized
Hello, my website is behind Cloudflare and SSL. From the Cloudflare control panel I added a CNAME record such as support.mydomain.com pointing to desk.cs.zohohost.com but I'm stuck with the message "Make sure you've mapped the CNAME entry..."I want to add my other zoho account in same pc
why does zoho restrict me doing many things as i also want to add my second mail account bit its not allowing me to do thatSearch in Zoho Community Not Working
I realize this is a bit of a meta topic, but the search for the various Zoho Communities appears to not be working. I'm under the impression that they run on some version of the Zoho Desk platform, so I'm posting this here.Capture Stripe’s Customer ID
Does anyone know of a way to capture Stripe’s customer ID that is created when the form/payment is processed? I would like to have the customer ID stored in our CRM so we could utilize in some custom functions down the road.Custom Modules - Where are Comments??
In the standard ticket module and in the tasks module, we have an interactive comment box that we can post important details/notes and can tag others if needed. Where is this functionality for Custom Modules? Ideally, custom modules would have very similar,Zoho Mail will not set up in Thunderbird
I am using Thunderbird 13.0.1 in Linux Mint 13 64-bit. I cannot set up my Zoho IMAP email in this client. This is evidently a common problem as evidenced by these postings in the Thunderbird forum: thunderbird can't seem to "find the settings" I cannot configure it for my zoho.com email account I can not get ZOHO to configure. Any suggestions? The best T-bird seems to be able to do is to refer these users to the Zoho forum. I believe the instructions in the Zoho help wiki are correct, althoughZoho ShowTime: Certificates of Completion - Award your learners with a sense of achievement
In our increasingly competitive market, professional trainers need to differentiate themselves if they are to survive. One way to do this is to focus on innovation and deliver an ideal learning experience. By developing a renowned certificate program that provides learners with a specialized skill set for a particular industry, both trainees and future prospects will recognize the trainer's leadership in that field. This can help with long-term growth, revenue generation, and even marketing and branding.IMAP Migration from Gmail
I have been trying to import my email from a Gmail server and keep receiving the following error. I have reduced the security, activated imap and no improvement. The link to the Google support item has not helped. Unable to connect to your account. PleaseYour Incoming has been blocked and the emails will not be fetched in your Zoho account and POP Accounts Click here to get unblocked.
When entering my account, this error is thrown at me, and I deleted a good part of my deleted messages, but I still can not unblock it, I would appreciate your help. reservas@lineasperutravel.comRequest for Creating Multiple Email Accounts on One Mobile Number
Dear Zoho Team, I am planning to shift all my work-related communication to Zoho Mail because of its reliability and features. For my work, I need to create 3–4 separate email accounts for different purposes. Could you please confirm if it is possibleSignature issue
Problem: The signature does not appear when replying or forwarding an email. solve issue: settintgs/Signature Check option place a signature above the content with quotation marksmail admin not loading
i am trying to login to mailadmin ... gears keeps rotating forever... its not a password issue whats so ever ... not cookies issues whatsoever from android app i can login but there so few things to do from there .. i changed ip address the same... iUnify All Zoho Video Meeting Experiences into One Standardized Platform
Hi Zoho Team, We would like to share an important user experience concern regarding the current state of video meeting functionality across the Zoho ecosystem. The Problem Within Zoho, there are multiple ways to initiate or schedule a video meeting: ZohoChanging Account in Quote form does not update address information.
I am trying to update the address information in a quote I've created. I corrected the address in the "Account" but that did not change in the quote. If I re-enter the Account Name in the Quote form, nothing updates. How do I fix this?Zoho One Backup of entire account
Hello, When using Zoho one is there a way to backup your entire account of all apps that you are using \ activively using in a single step or do you have to backup each applications data individually? Thanks,Issue with “CC” and “Subject Details” of the initial mail when reply / replied all / forward using Zoho Mail Client (Desktop / Web Mail / Mobile App)
It is observed that when I reply / reply all / forward a mail using Zoho Mail Client (Desktop / Web Mail / Mobile App), the “CC” and “Subject Details” are omitted from the mail which was replied/forwarded. However this is not the case with outlook mailUnable to send Emails - 452 4.3.1 Temporary System Error
Whene ever i request smtp server to send the email (without attachment). i recieve error "452 4.3.1 Temporary System Error"I can't receive email
I cannot receive any email sent to my Zoho email after the free upgrade plan trial is finished.Help for the alisa adding
Sorry, I would like to add a paypal alias on my domain email address. However, the system blocked it. How can I do it?Lite plan attachment said 250mb but actually 25mb ?
Lite plan attachment said 250mb but actually 25mb ? I can't attach over 25mb files, and can't receive mails has attached files over 25mb tooOld vs New Value for Deleted Lookup Values
Suppose the following scenario, where a value in a lookup is deleted: 1. User has countries form 2. Form A has a lookup to countries form 3. User selects Italy in Form A and saves it with the Italy ID 4. Form A report shows Italy 5. Italy is inadvertentlyZoho email using a python or html template
# main.py import smtplib import csv from email.mime.text import MIMEText from email.mime.multipart import MIMEMultipart from config import SENDER_EMAIL, APP_PASSWORD, SMTP_SERVER, SMTP_PORT # email Subject email_subject = "🎉 Python + Zoho Mail HTML Emailcustomize payment page
Is there a way to customize, other than the theme colour, the payment page that customers are taken to from invoices? I can't seem to find a way. I just don't like the formatting of the current page and would like to make it look better. I've looked atSolution: How to send email using a python follow up this
# Step One Setup Your App Password For this url {https://accounts.zoho.in/home#security/app_password} #How to genarate App password {https://help.zoho.com/portal/en/kb/bigin/channels/email/articles/generate-an-app-specific-password#To_generate_app_specific_password_for_Zoho_Mail}Are Environments Worth It?
In concept, Environments in ZC is a great idea. I think the flow is pretty smart when you compare it to GitHub, especially for a low code audience. However, in practice, I've found it to be unpredictable, and I've only used it a few times. Aside fromEnhanced duplicate check for Leads in CRM
Hello Everyone, We are excited to announce that you can now check for duplicate entries in leads by comparing them with similar records in the Contacts Module. Previously, when you added a lead, only the converted leads were checked for duplicates. ThisPause(1);
I'm using scheduler to invoke an interaction via http post with an external service. The schedule code uses a for-each loop that runs so fast my external application's log files get messed-up (they are named by date-time stamp). What I'm suggesting isIntegration Request: Elementor
Integrating Zoho CRM forms with Elementor, the most popular page builder on Wordpress, would be great. I use it for our site, goenergylink.com, and I have had to use Zapier webhooks to be able to connect it with Elementor. The one issue I have run intoAbility to Change Visibility of Published YouTube Videos
Hi Zoho Social Team, How are you? We would like to request an enhancement in Zoho Social regarding the management of already published youtube videos. Currently, after publishing a youtube video through Zoho Social, there is no option to change its visibilityAdding anchor links in Zoho CRM email templates
I know you can add anchor link in Campaigns, but I dont see the option to that in the CRM email template. Am I missing something?openUrl in blueprints
My customer wants to open a URL at the end of a blueprint transition. Seems this isn't possible right now but it would be very useful. In this thread, https://help.zoho.com/portal/en/community/topic/openurl-not-working the Zoho agent said that it's logicallyAbility to Add YouTube Video to Playlist During Publishing
Hi Zoho Social Team, How are you? While publishing YouTube videos through Zoho Social, we noticed that the platform currently does not allow selecting a playlist at the time of publishing. Instead, we can only add the video to a playlist after it hasIntroducing Zoho Creator's 2025 Release Projection 2
Hello Creators! I'm Prakash, from the Creator product management team, and today I'm delighted to unveil our next set of features as part of Release Projection 2 for 2025. With thoughtful analysis and planning, we've curated powerful new capabilitiesSharing Form Ownership Among Multiple Users
I would really like the ability to share form ownership among multiple users. It's frustrating to me that if a co-worker wants to make an edit to a form, I have to transfer ownership to them. It would be great if forms could act like google forms, where multiple people can edit a form and view responses.Marketer’s Space - Ace Your Spooky-Season Marketing with Pre-designed Templates in Zoho Campaigns
Hello marketers, Welcome back to another post in Marketer’s Space! We’re in Q4, which means that you have endless opportunities to connect with your audience, starting with Halloween campaigns! In this post, we’ll show you how to design the perfect HalloweenZia expands to China with native features and DeepSeek-powered generative AI features
Hello everyone, We are glad to support Zia native features and Zia generative AI features for our customers in China. From hereon, all AI-features in Desk will be accessible in China data center with the integration of DeepSeek generative AI model. DeepSeekNext Page