Law Firms: Creating Amazing Appointment Scheduling Sites
For law firms, the quality of service is something that cannot be shown to others unless they experience it.
Sure, there are metrics that show how you fare when compared to your competition, but then, it only communicates little with respect to quality.
The usual route which firms in law took are advertisements, to which the internet has opened alternatives in today’s digital age like websites and appointment scheduling sites.
A great online presence can help you communicate with your customers in a much more powerful way than before. It brings confidence, trust and the expectation of great quality in service to the minds of the customer.
In this scenario, we will be focusing on how to create an amazing appointment scheduling site so that you can make the best of it to showcase your business.
Do you really need an attractive appointment scheduling site for your company?
When running a firm, it is important to present yourself in the best possible way so that not only do you keep your current customers impressed but also help turn those potential customers into new ones.
An attractive web platform is critical for growth in law firms today. This experience also gives the client a sense of confidence and quality in today's internet-centric world when it comes to appearance.
Thus, it is really essential that you carefully plan your appointment scheduling site so that you can give your customers a fantastic online appearance that can help you attract more customers over time.
Certain rules and guidelines need to be followed while doing this. But why?
Every sector follows a defined design language. If you take a community of organizations in the same industry you will find that there will be certain differences in the way they have their websites designed.
This is because the design language plays an essential role in communicating the ideals of a company in an innovative way. Carpenters, for example, utilize a lot of brown on their websites because, you know, it is mostly the color of wood.
Similarly, on our websites we need to use a certain mix of colors. In reality, this is what the consumers want on your websites to see, because this is what indicates you know what you are doing.
A well-designed web page would, in fact, prove that you have taken the initiative to create such an image that your customers would certainly like. Be it Dental Clinics, Yoga Centers, Cleaning Services or any other industry for that matter, having an attractive and good-looking appointment scheduling website can only work wonders for your business.
This guide gives an overview of what you need to know when designing your scheduling appointment page in your industry. If you need an in-depth guide covering every step of the process, we have a guide made for that very purpose.
All right, so, how should you go about making an appointment scheduling site?
Everything the customer needs to do before scheduling an appointment with your firm needs to be included in your appointment scheduling site. This will include all the information they need to know, and will make them book a time slot comfortably and with more information.
The architecture and style of the appointment scheduling site should not differ too much from your website, simply because it will not help form a single visual theme for your company’s online presence.
There should not be much going on in the background image of your appointment scheduling site since it brings too many elements into your appointment scheduling site. It ends in your appointment scheduling site getting so cluttered and forcing your clients to spend effort into what can be an otherwise simple and intuitive process of scheduling an appointment.
After developing the website from top to bottom, we would suggest that you trial a booking so you can find the finer details on the appointment scheduling site that might not be relevant. Doing all these will certainly result in a much better experience for your clients.
The best place to start is your background image.
We would recommend that you look at other firms' websites on the internet before we get on with that. You will also see some similarities between these websites especially when it comes to the themes used.
One thing you are sure to note is that they would all use a selection of colors on a consistent basis. It is something that is essential to creating an attractive appointment scheduling site for your clients.
Sometimes photos from your company can help to bring some transparency to your customers. And if you have some photos from your establishment that can be used on your appointment scheduling site, it is going to be really good.
If you do not have anything like that, you can get some from websites like Unsplash as well. More information about how to get context images for you can be found on the guide we mentioned earlier.
The color scheme that you will use also affects your background image. The color scheme will be available on your company website.
Just look at your website and address this question with a selection of colors:
- Which colors are the most used on your establishment 's website?
If you have at least two colors on your website, this is the color scheme we would suggest to move ahead with on your background picture. When searching for background pictures you should bear these colors in mind, so that you can give priority to those who have these on them.
This would mean that both the website and the appointment scheduling site are treated similarly and that should seem very seamless when customers switch from the website to the appointment scheduling site.
Also be sure that the picture you are using on your screen does not have so many objects or features on it, as that will make it difficult to read the text that will show on top of it.
What about the other things on your site, then?
Remember the color scheme which we have on your website? That is the exact one we will be using to apply colors to our page as well.
Now that we have finished designing our background image, we mainly have four areas where you will need to apply colors to your appointment scheduling site: Background Color, Text Color, Color button and Text Color button.
When adding color to each area, make sure that the color you add blends well with the background area behind it. You can also facilitate effective visibility of both the elements and background in this way.
It refers in particular to the website text and is of great importance since it can contain details that customers need to know when they book a time slot on the web. You can try various colors for your text from your paint scheme, and pick the one that is more visible on your website.
If you do not find a color like that, you can always go white, as white is a neutral color and can go with any mix. Keeping in mind the same suggestion, try out various versions of the website and pick one that you think is the strongest.
The text on your site is probably the most powerful part.
The text above the buttons is the place to post a few punchy one-liners. You may also use the same area to remind consumers of something they would need to know before booking the time slots.
Keep in mind you can count on them to read it before they move over the buttons because the text is above the buttons. If you think the room available for the text is not enough, you may also change the background and add a limited amount of detail with other graphic editing tools.
On every edit you make when creating your appointment scheduling site, we highly recommend that you check your edit by clicking on the Go To button at the very end of the Workspace settings and reviewing the live preview of your reservation page. This way, while you start modifying and updating the different sections of the appointment scheduling site, you can tweak the templates.
Is that everything that you need to do? Not quite!
After your work is done, get opinions from others by showing them your page. Often, we get carried away with our design that sometimes we can add certain elements that are unnecessary or irrelevant to our product.
It is also vital that you receive feedback from people you trust, such as colleagues, family members or friends, who are able to evaluate your work and have recommendations that may or may not improve your booking.
Once you have your appointment scheduling site rolled out, get feedback from your customers and ask them to suggest any improvements that might be made from their perspective. This act not only provides you knowledge that you can use to develop your firm, but it also lets consumers feel comfortable when they ask for their input, as it makes them believe you care about the quality of your product.
This will only be a long-term value for you, as it will also help build customer loyalty towards your facility and services.
We hope you will find this guide helpful. Please share this with anyone you may think will benefit from this tutorial. Once again let us know about any questions you may have via the comments section below.
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