Marketer's Space: Targeted messaging : Leveraging Zoho Campaigns for Effective Communication
Hello Marketers,
Welcome back to Marketers’ Space! Targeted messaging ensures your communication reaches the right audience - boosting engagement, conversions, and overall campaign success. In this post, we’ll be looking at targeted messaging to create high-impact campaigns with Zoho Campaigns’ multichannel capabilities.
Zylker Solutions, a B2B company in software and design tools, is scaling rapidly and opening new physical stores across the US. These stores offer product demos, training, and co-working spaces. To promote the store openings, the marketing team needed a multichannel strategy that connects with clients across touchpoints. We’ll look at how they use Zoho Campaigns to make it happen.
Capturing Interest with Pop-ups
Zylker’s campaign begins with a pop-up created using Zoho Campaigns, “Zylker Stores opening near you! Register to attend our launch event.”
Using Zoho Campaigns’ built-in pop-up templates, the team customizes the page body, text, input fields, and CTA button. They also adjust the timing and placement. For instance, the pop-up is triggered after the visitor scrolls through a portion of the page indicating genuine interest.
This is done to catch attention without disrupting the user experience. They can also customize the confirmation email or thank-you message. Once a visitor submits the form, they’re added directly to a mailing list.
From here, marketers can choose from advanced options like:
- Pushing contacts into Zoho CRM
- Pushing to a workflow
This simple pop-up becomes a gateway for deeper engagement.
Sending Emails to Engaged Contacts
Whether you’re announcing a product launch or promoting an event, Zoho Campaigns is built for sending email campaigns to a large audience with ease.
Once a visitor registers via the form, Zylker’s marketer Shirley uses Zoho Campaigns’ drag-and-drop email editor to create personalized emails that reflect the brand and announce the launch specifics like location, timing, key speakers, and more. With customizable templates and scheduling options, Zoho Campaigns makes it easy to send timely, professional emails to a large audience.
She sends out:
- Welcome emails confirming their spot
- Reminder emails a few days before the event
- A final “See you there!” message with directions and event highlights
This helps build anticipation while keeping leads engaged in the run-up to the launch.
Sending SMS Reminders
With Zoho Campaigns, you can also send SMS messages to a large audience, making it easier to reinforce your message across channels.
To ensure no one misses the big day, Shirley also schedules SMS reminders for registrants who engaged with the emails. Since SMS messages have high open rates, it’s the perfect last-mile communication tool. A short and clear message like “Don’t miss the Zylker Store launch near you tomorrow at 11 AM. We’ll see you there!” keeps the momentum going.
Zoho Campaigns allows seamless integration with multiple SMS gateways, enabling Shirley to execute this final nudge with ease.
Zoho Campaigns is designed to help marketers send large-scale campaigns with ease. From email to SMS campaigns, it brings all your marketing tools into one place. You can use it to deliver timely, targeted messages to a wide audience, making campaign execution simple, efficient, and impactful. See you in our next post, where we’ll explore more ways to elevate your marketing with Zoho Campaigns. Until then, happy marketing!
Regards,
Pearlin Nitika
User Education
Zoho Campaigns Team
Access your files securely from anywhere
New to Zoho Recruit?
Zoho Developer Community
New to Zoho LandingPage?
Zoho LandingPage Resources
New to Zoho Survey?
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Bigin?
Topic Participants
Pearlin Nitika S
Sticky Posts
Marketer's Space - Going beyond basics: Smarter ecommerce marketing with Zoho Campaigns
Hello Marketers, Welcome back to this week's Marketer's Space. In the last post, we discussed the basics of email marketing and how to get started with email marketing in ecommerce. In this part, we'll dive much deeper into some other advanced featuresMarketer's Space - Why email marketing matters in ecommerce (and how to get started with Zoho Campaigns)
Hello Marketers, Welcome to this week's Marketer's space post. Today, we'll discus why email marketing matters in ecommerce businesses. Running an online store is exciting but challenging. If you're running an online store, you've probably experiencedMarketer's Space: Targeted messaging : Leveraging Zoho Campaigns for Effective Communication
Hello Marketers, Welcome back to Marketers’ Space! Targeted messaging ensures your communication reaches the right audience - boosting engagement, conversions, and overall campaign success. In this post, we’ll be looking at targeted messaging to createMarketer’s Space – Automate Subscription Management for CRM Contacts Using Workflows in Zoho Campaigns
Hello, marketers! Welcome back to Marketer’s Space. In this week’s post, we’ll look at how to simplify subscription management using Workflows for contacts synced from Zoho CRM in Zoho Campaigns. There are multiple ways to assign topics to your contacts:Marketer’s Space: Supercharged Workflow with Zoho CRM Integration
Hello Marketers! Welcome back to another post in Marketer’s Space. Today, we’ll explore how integrating Zoho CRM with Zoho Campaigns can help you create smarter, more personalized Workflow. In this post, we’ll look at a specific use case to demonstrate
New to Zoho TeamInbox?
Zoho TeamInbox Resources
Zoho CRM Plus Resources
Zoho Books Resources
Zoho Subscriptions Resources
Zoho Projects Resources
Zoho Sprints Resources
Qntrl Resources
Zoho Creator Resources
Zoho CRM Resources
Design. Discuss. Deliver.
Zoho Show Resources
Get Started. Write Away!
Writer is a powerful online word processor, designed for collaborative work.
Zoho CRM コンテンツ
-
オンラインヘルプ
-
Webセミナー
-
機能活用動画
-
よくある質問
-
Ebook
-
-
Zoho Campaigns
- Zoho サービスのWebセミナー
その他のサービス コンテンツ
Nederlandse Hulpbronnen
ご検討中の方
Recent Topics
Time Entry Notifications
Hi All - I have support staff who place notes of their work in the time entry section of Zoho Desk. Is there a specific workflow or setting I need to enable to have the ticket holder updated via email when an entry is saved?Change text in help desk
Hi, Please let me know how can i change the this text, see screenshot.Customer happiness customisation
Hi, I was wondering if it's possible to somehow customise to whom and when customer happiness request is sent? Can you enable it only for selected tickets for example based on workflow or any other criteria (customer name, tag or anything else)? AlsoSign in process is beyond stupid. I'd rather plug my phone into USB and copy files than sign in to this POS.
792 clicks and fields to fill in just to get into a 3rd rate app is too stupid for me.Cells Border
Hi I am using Zoho Sheet on S Tab , is there any option to make all border of any cell at once. I think this is very basic which we are missing. This is available in mobile but not in tab or suggest if i am missing this function. And for Tab can you giveZoho Sheets saying locked when not locked
Zoho Sheets won't let me add more rows to sheet because it's saying the sheet is locked, but the sheet is not locked. I tried using a different browser but I still have the same issue.No Zoho Support Response in Months
I want to say that I love Zoho FSM, Books, and CRM, but the support is scary bad. About 2-3 months ago, I emailed Zoho FSM support with two specific issues I needed help with, and I have still not received one single response. I also submitted a supportHas anyone built a custom AI support agent inside Zoho (SalesIQ/Zobot)?
Hi all, I’ve been experimenting with building my own AI support assistant and wanted to see if anyone here has tackled something similar within Zoho. Right now, I’ve set up a Retrieval-Augmented Generation (RAG) pipeline outside of Zoho using FAISS. ItNull
If a result is null how do I make it so that a custom error pops up instead of the default error? Can someone write an example as if I were using the script builder?Format a "return" message
Good day, Is there a way to format the message of the "return" function in CRM deluge script?Items Below Reorder Point Report?
Is there a way to run a report of Items that are below the Reorder Point? I don't see this as a specific report, nor can I figure out how to customize any of the other stock reports to give me this information. Please tell me I'm missing something sChange Last Name to not required in Leads
I would like to upload 500 target companies as leads but I don't yet have contact people for them. Can you enable the option for me to turn this requirement off to need a Second Name? Moderation update (10-Jun-23): As we explore potential solutions forHaving Trouble Opening The Candidate Portal
Recently am having trouble opening the Candidate Portal. It keeps loading but cannot display any widgets. Tried Safari, Chrome and Edge. Non of them work. Please solve the problem ASAP.Tip of the Week - Spot Risky Sales with Conditional Formatting
In Zoho Analytics, small tweaks can lead to big insights. One such feature is Conditional formatting based on other columns, your key to instantly spotting where sales success is overshadowed by product returns. Our tip this week shows you how to applyHow do I duplicate / copy a campaign
I am evaluation Zoho Campaigns and sent an email to one of my personal email accounts from Zoho Campaigns. It went into my junk file in Hotmail. I want to duplicate that same (1-page) campaign and send it to another of my personal accounts to try toFor a Bill, can "Pay via Check" - Can we also "Pay via Check" when documenting refund for payment?
We really like when we have a Bill in Zoho Books that we can record payment by selecting "Pay via Check" and that will cut the check for us from Zoho Books. However, when we have to write checks as a result of invoice overpayment, we can not select "PayCreator Change History: Ways to improve
Hi Everyone, Recently been working in developing this change history(an idea from Zoho Forms) - unlike forms that you can this with a click but using Creator, we can use "old" keyword. The concept I come up with is to put the result in a table however,Currency selector (based on variable) usage in comparsion
Hi, I've developed a currency selector based on the following topic, and it's working well in pivot tables and charts: https://help.zoho.com/portal/en/community/topic/how-can-i-allow-my-users-to-choose-a-currency-for-the-dashboard I also have a comparisonSuitability of Zoho One (Single User License) for Multi-State GST Compliance & Cost Analysis
Hello Zoho Team, I am an e-commerce business owner selling on platforms like Amazon, Flipkart, and Meesho, and I'm currently using their fulfillment warehouses. I have two GSTIN registrations and am planning to register for an additional 2-3 to expandadd employees and customiz
I want a Zoho software to track employees record. I logged in a demo so now I tried adding employee, first thing when I click on add employee it takes me to a page where it says add user maximum 10 users, my first doubt why users I don't want employeesInactive User Auto Response
We use Zoho One, and we have a couple employees that are no longer with us, but people are still attempting to email them. I'd like an autoresponder to let them no the person is no longer here, and how they can reach us going forward. I saw a similarZoho People Attendance Module - Split Shifts
Hello, Our business employs a number of college students who often split their workdays between work hours and class schedules, resulting in split shifts. For example: Employee 1 works 9am to 11:30am and then leaves for class, returning to work at 3pmZoho One subscription
we have got Zoho CRM for 3 users and we paid for the app , and we have still 9 months to go , but if we join Zoho one , does it mean the payment for that subscription would be a waste? Please help. Thanks.How Zoho CRM Can Enhance Your Faucets Accessories Business Operations?
In today's competitive market, having a reliable CRM system is crucial for managing customer relationships and streamlining business operations. For businesses in the faucets accessories niche, Zoho CRM offers powerful tools to help manage everythingDashboard
I’m currently working on a project using the Zoho IoT Cloud with an ESP32 and MQTT. I’ve successfully connected the ESP32 to Wi-Fi and MQTT, and the data from the ESP32 is displayed in the telemetry section of the cloud. However, when I try to createCan i connect 2 instagram accounts to 1 brand?
Can i connect 2 instagram accounts to 1 brand? Or Do i need to create 2 brands for that? also under what subscription package will this apply?Zoho Forms - Improved Sub-Forms
Hi Forms team, I'm helping a client move from JotForms to Zoho Forms and I've found another opportunity for improvement. In the below screenshot, JotForm left and Zoho Forms right. The Zoho Forms Sub-Form is quite a poor visually. There is no way to makeWhat's New in Zoho Billing | Q3 2025
Hello everyone, We are excited to share the latest set of updates and enhancements made to Zoho Billing in Q3 2025. From the latest GST updates to multi-level discounting, Zia-powered report summaries, and customizable web forms, these updates are designedHow to Delete Personal Account Linked with My Mobile Number in past or by someone else
How to Delete Account Created with My Mobile Number in past or by someone else This is creating issues in making or sync with my credentials mobile and email address..WhatsApp Business Calling API
Dear Zoho SalesIQ Team, I would like to request a feature that allows users to call WhatsApp numbers directly via Zoho SalesIQ. This integration would enable sending and receiving calls to and from WhatsApp numbers over the internet, without the needDoes Zoho Learn integrate with Zoho Connect,People,Workdrive,Project,Desk?
Can we propose Zoho LEarn as a centralised Knowledge Portal tool that can get synched with the other Zoho products and serve as a central Knowledge repository?Marketer's Space - Going beyond basics: Smarter ecommerce marketing with Zoho Campaigns
Hello Marketers, Welcome back to this week's Marketer's Space. In the last post, we discussed the basics of email marketing and how to get started with email marketing in ecommerce. In this part, we'll dive much deeper into some other advanced featuresConnecting two modules - phone number
Hi, I’d like some guidance on setting up an automation in Zoho CRM that links records between the Leads module and a custom module called Customer_Records whenever the phone numbers match. Here’s what I’m trying to achieve: When a new Lead is createdZoho Marketing Automation 2.0 - Landing Page function not working
Dear Zoho Team, I am working on implementing Zoho Marketing Automation 2.0, and am now looking into the section "Lead Generation". If I open the "Landing Pages" section, I immediately get an Error code: Error: internal error occurred. Can you help meUnable to use Sign "You have entereed some invalid characters"
Unable to use Sign "You have entered some invalid characters" I do not see any invalid characters. The text in "Leave a Note" is plain text which I entered directly into the field. See attached screenshotElevate your CX delivery using CommandCenter 2.0: Simplified builder; seamless orchestration
Most businesses want to create memorable customer experiences—but they often find it hard to keep them smooth, especially as they grow. To achieve a state of flow across their processes, teams often stitch together a series of automations using WorkflowMessages not displayed from personal LinkedIn profile
Hello. I connected both our company profile and my personal profile to Zoho social. I do see all messages from our company page but none from my private page. not even the profile is being added on top to to switch between company or private profile,"Performed changes in the query is not allowed due to following reason" when adding columns or reordering data
I'm trying to make changes to a query but every time i try to save it i get this error message. I'm not touching the data it's flagging. All I've tried to do is reorder a couple of fields and add a new one. Why won't it let me do this? It's a core queryOnboard new users easily with native screen recording in Zoho Projects Plus
Communication involving both visual and audio elements tends to capture more interest among the audience. Whenever we onboard new employees to the organization, the task of engaging them in the induction sessions, and keeping the spark going in theirRequest to Add Support for PDF Templates and More Flexibility in Email Editor
Hi Zoho Campaigns Team, I hope you're doing well. I wanted to share some feedback and request a few improvements in the Email Template feature of Zoho Campaigns. Right now, we can create email templates using the HTML editor, which is helpful. But we’reNext Page