Why it helps:

SMS inboxes are exploding today with generic messages, and personalization helps you stand out in this pile. Personalized messages feel genuine, human-to-human, and less like bots. It develops trust, enabling higher click-through rates, open rates, retention rates, and purchase rates. 

Ways to Personalize Your SMS Messages:

Say you have a huge subscriber list, but only want to invite customers to a launch event in New York. You can create a segment with customers from New York then use the city merge tag "$[UD:CITY]$" in your SMS content when you run the SMS campaign.

2. Personalizing by creating Segments in Zoho Campaigns

Segmentation allows you to divide your contact list into smaller groups based on specific criteria. This enables you to create targeted SMS campaigns that are relevant for each segment. Learn more about segments. 

You can segment your audience based on factors like:

- Webinar Attendees

With Zoho Campaigns, you can create a segment with customers who attended the webinar you conducted. After segmenting these customers, you can send a personalized thank you SMS to these attendees or offer a discount on a related product. Webinar attendees have already shown interest in your brand, so by sending a personalized thank you SMS, you can potentially convert them into paying customers.

Zoho Campaigns has more built-in segmentation options. You can also create custom fields for even more precise targeting.

3. Personalization through Automation:

Automation not only saves time, but also lets you personalize your customer interactions. By setting up automated workflows, you can trigger targeted SMS messages based on specific customer actions and behaviours. Learn about Automation.

Here are some examples of how you can send personalized messages by setting up an automated workflow:

- Birthdays & Anniversaries 

- Abandoned Cart messages