Push notifications: Re-engage and retain users effectively
Dear Apptics community,
Have you ever wished to proactively engage and communicate with users even when they are not actively using your app? Apptics already empowers you with features for app health, performance, usage, engagement, and growth.
We are excited to add Push notifications that will help you take user engagement to the next level and facilitate re-engagement with users!
Introduction to push notifications
Push notifications allow you to trigger notifications to your app users about important updates, events, offers, posts, etc. As the name suggests, these push notifications are app-related messages shown to your users as pop-up messages on their devices. These notifications are sent to users who have already installed your app and have enabled push notifications on their device settings.
Push notifications complement traditional methods like email, SMS, and phone calls. They serve as a highly effective channel to communicate with users, keep them informed of any updates instantly, and encourage active engagement. You can send these notifications even when your users are not actively using the app. This way, you can open new opportunities for re-engagement and boost user retention for your app.
Sending push notifications using Apptics
To start sending push notifications in Apptics, you must first complete the push notification setup. This involves authenticating the appropriate push notification service provider certificates with your app and later adding their details in the Apptics console. You need to upload the Firebase Cloud Messaging (FCM) credentials for Android apps and Apple Push Notification service (APNs) certificates for iOS apps. Once the necessary certificate details are provided for the package name/bundle ID, you can proceed to create and send push notifications to users. You can refer to our push notifications guide for detailed guidance.
A push notification contains many elements including text, media, action buttons, and much more. Usually, you would have to trigger them natively by sending the notification payload in your app code or using third-party tools. In Apptics, we have simplified and streamlined the process of creating a push notification in five simple steps.
1) Schedule
You start by providing a name to the push notification you are drafting for your reference. Then, you set the timing of the push notification. For the first phase of push notifications, you can either trigger the push notification immediately after publishing it or schedule the notification for a later date and time.
2) Audience
Define the target audience for the push notification by using filters and criteria.
- Filters - Select at least one application ID to target your push notification. You can refine your audience further by filtering based on device type, model, app version, OS version, country, and user group. To measure the effectiveness of your notification, you can track the conversion rate by specifying a desired action you want users to take within the app after interacting with the notification.
- Criteria - Set the criteria based on which you want your selected audience to receive push notifications. You can set the criteria pattern based on previous user activity (the events triggered or screens visited by your users) within a selected date range.
Note: The number of devices targeted for the notification based on the filters and criteria you apply in the Audience tab will be shown as the target device count.
Apart from selecting the audience for the notification, you can also analyze how effective it was amongst your users. You have an option as Conversion. It allows you to choose an event (that is already being tracked in Apptics for your app) and measure how many users have taken the desired action within your app after interacting with your notification.
Example: Say you send a notification for a webinar happening tomorrow. The desired action here would be for your users to register for the webinar after interacting with the notification. If the action of registering for an event from the app is tracked as an event in Apptics, you can select the same event to know how many users registered for the webinar after interacting with the push notification.
3) Content
After scheduling the notification and targeting your app users, you must provide the notification content. The content mainly includes the title, message, and image. If you have a desired action you want your users to take after interacting with the notification (of course!), you can provide the URL of the page/screen and redirect them.
4) Additional elements
Now that you have provided what needs to go in the notification, you can provide additional details to customize how the notification should appear and behave on the user's device. They include:
- Sound to play while the notification is delivered
- Notification payload
- Increment app badge icon to notify unread notifications
You can also add some Android-specific elements like the notification channel, app icon, and app icon color that you can add to customize the notification appearance and sound.
5) Action buttons
The final step is to add interactive elements in the notification to encourage active user engagement. You can add a maximum of three action buttons and provide the associated details, such as:
- Category name - It decides the notification type and action buttons that will appear. This applies only to iOS apps.
- Action ID - A unique action ID to track user interaction associated with each action button.
- Button label - The text is displayed on the action button.
- Icon path - The file path of the image that will be used as the button icon.
- Click action - The display name for the button icon.
While you create the notification and provide the necessary details, you can get a preview of the notification based on the entries you have provided so far.
Testing the push notification
In Apptics, you can test the notification once you select the timing, define your target audience, and provide the message for the notification. You can view the option to test the notification starting from the step to add content for your message.
You can test the notification on devices that are registered with APNs/FCM and have debug mode enabled in them. You can select the application ID and provide the device token, which will be available in Xcode/Android Studio for the test device. After testing the notification, what's next? Hitting the publishing button, of course!
Once you finish all the steps with the necessary details, save the notification as a draft for future iterations, test on devices, and finally publish when it is ready!
Monitoring the results
After creating push notifications, it is much more important to know if they have been successfully sent to your users. So once the notifications are triggered, you will be able to view the performance stats for the notification. They include:
- Target count - The number of targeted devices for the notification.
- Success count - The number of notifications that were sent successfully from the push notification service provider.
- Failure count - The number of notifications that couldn't be delivered due to technical issues.
- Received count - The number of notifications delivered to the user's device.
- Opened count - The number of notifications that users opened and interacted with.
- Conversion count - The number of times users took the desired action after interacting with your notification.
We have rolled out the push notification feature in its BETA phase, and it awaits enhancements in the future. Some of them include recurring notifications, user segments, and automation of push notification workflows. Stay tuned for interesting updates!
Cheers,
Team Apptics
Access your files securely from anywhere
New to Zoho Recruit?
Zoho Developer Community
New to Zoho LandingPage?
Zoho LandingPage Resources
New to Zoho Survey?
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Bigin?
Topic Participants
Supraja Gayathri S
New to Zoho TeamInbox?
Zoho TeamInbox Resources
Zoho CRM Plus Resources
Zoho Books Resources
Zoho Subscriptions Resources
Zoho Projects Resources
Zoho Sprints Resources
Qntrl Resources
Zoho Creator Resources
Zoho CRM Resources
Design. Discuss. Deliver.
Zoho Show Resources
Get Started. Write Away!
Writer is a powerful online word processor, designed for collaborative work.
Zoho CRM コンテンツ
-
オンラインヘルプ
-
Webセミナー
-
機能活用動画
-
よくある質問
-
Ebook
-
-
Zoho Campaigns
- Zoho サービスのWebセミナー
その他のサービス コンテンツ
Nederlandse Hulpbronnen
ご検討中の方
Recent Topics
Verifying Zoho Mail Functionality After Switching DNS from Cloudflare to Hosting Provider
I initially configured my domain's (https://roblaxmod.com/) email with Zoho Mail while using Cloudflare to manage my DNS records (MX, SPF, etc.). All services were working correctly. Recently, I have removed my site from Cloudflare and switched my domain'sAI Bot and Advanced Automation for WhatsApp
Most small businesses "live" on WhatsApp, and while Bigin’s current integration is helpful, users need more automation to keep up with volume. We are requesting features based on our customer Feedbacks AI Bot: For auto-replying to FAQs. Keyword Triggers:Improved Contact Sync flow in Google Integration with Zoho CRM
Hello Everyone, Your contact sync in Google integration just got revamped! We have redesigned the sync process to give users more control over what data flows into Google and ensure that this data flows effortlessly between Zoho CRM and Google. With this2025 Ask the Experts sessions wrap-up : Key highlights from the experts
Here is a rewind journey of our Ask the Experts (ATE) Sessions, where we brought you expert insights and practical best practices together in one place. This recap highlights the key takeaways, learnings, and best practices from all these sessions soHow to disable the edit option in subform
How to disable the edit option in subformAdding non-Indian billing address for my Zoho subscription
Hey Need help with adding a non-Indian billing address for my Zoho subscription, trying to edit the address to my Singapore registered company. Won't let me change the country. Would appreciate the help. Regards, RishabhMove record from one custom module to another custom module
Is it possible to create a button or custom field that will transfer a record from one custom module to another? I already have the 'Leads' module used for the Sr. Sales department, once the deal is closed they convert it to the 'Accounts' module. I would like to create a 'Convert' button for a custom module ('Locations') for the department that finds locations for each account. Once the location is secured, I want to move the record to another custom module called 'Secured Locations'. It's basicallyConvert Lead Automation Trigger
Currently, there is only a convert lead action available in workflow rules and blueprints. Also, there is a Convert Lead button available but it doesn't trigger any automations. Once the lead is converted to a Contact/Account the dataset that can be fetchedNotes Not Saving
Hello, My notes are continuously not saving. I make sure to save them, I know the process to save them. It is not operator error. I go back into a Leads profile a while later and do not see the previous notes that I have made. I then have to go back and do unnecessary research that would have been in the notes in the first place. Not a good experience and it is frustrating. Slows me down and makes me do unnecessary work. Please resolve. As a quick heads up, deleting cookies is not a fixIntegration between "Zoho Sprints Stories" and "Zoho Projects Tasks/Subtasks"
We have two separate teams in our organization using Zoho for project management: The Development team uses Zoho Sprints and follows Agile/Scrum methodology. The Infrastructure team uses Zoho Projects for traditional task-based project management. InPrefill form with CRM/Campaigns
I created a form in zForms and created prefill fields. I added this to the CRM and selected the fields so when sending from the CRM, the form works great. However, I want to use the same form in Campaigns and I want it to pull the data from CRM (whichTriggering a campaign automation from a Form
I used Forms to create a lead form that is accessed by a button on my website. The field information flows into the CRM. However, I am trying to figure out how to use Campaign automations to start a workflow (series of campaign emails) that is triggeredName changed in settings for mailbox but still not changed when typed in To field
In the email account secretary@ i have updaetd the new staff members details but the old members name still appears when I type secretary@ in the To field. I cant work out where Zoho is finding the old name from. I have deleted the browser cache. If IEmployee Appraisal Applicability - Why is Date of Joining Hard-Coded?
In the new (to me, at least) Performance Appraisal Cycle wizard, it's possible to set criteria to determine for whom the appraisal process should apply. This makes sense on its face. However, one MUST use the Date of Joining criterion as a filter. WhyFormula fields
Zoho People now supports formula fields. This post illustrates it. Formula fields are fields whose value is calculated instead of being entered by the user. Using this, number, decimal and date manipulations can be done. The value of this field could be numeric or date depending on the output of the formula. In date manipulations, the result will be given in milliseconds, which you can format as per you need. The operators we support are +, - , *, /. Formula fields get recalculated automaticallyCopy paste from word document deletes random spaces
Hello Dear Zoho Team, When copying from a word document into Notebook, often I face a problem of the program deleting random spaces between words, the document become terribly faulty, eventhough it is perfect in its original source document (and withoutIs it possible to use module field filters via URL parameters?
It would be really convenient if I could quickly link to a filter. For reference, this is the filter functionality I'm referring to: https://help.zoho.com/portal/en/kb/crm/customize-crm-account/advanced-filters/articles/advanced-filters For example: MyTransitioning FESCO Bill Project to Zoho Sheets and Integration Options
Hello Zoho Support, I'm considering transitioning my FESCO bill project from Google Sheets to Zoho Sheets and wanted to know if there are integration options to seamlessly migrate our existing work. You can view our platform here, any guidance would beSupport for Custom Fonts in Zoho Recruit Career Site and Candidate Portal
Dear Zoho Recruit Team, I hope you're doing well. We would like to request the ability to use custom fonts in the Zoho Recruit Career Site and Candidate Portal. Currently only the default fonts (Roboto, Lato, and Montserrat) are available. While theseLightbox Pop-up form
I would like to embed my form using the lightbox pop up. I don't want it to load automatically. I want it to load when some clicks the button. I can see this option, however when I use the "show pop-up launch button" on the website, the button automaticallyData Processing Basis
Hi, Is there a way to automate the data processing for a candidate every time an application arrives from job boards, without requiring manual intervention? That is, to automatically acquire consent for data processing. I've seen a workflow that allowsLightbox Pop-up form
I would like to embed my form using the lightbox pop up. I don't want it to load automatically. I want it to load when some clicks the button. I can see this option, however when I use the "show pop-up launch button" on the website, the button automaticallyZoho CRM for Everyone's NextGen UI Gets an Upgrade
Hello Everyone We've made improvements to Zoho CRM for Everyone's Nextgen UI. These changes are the result of valuable feedback from you where we’ve focused on improving usability, providing wider screen space, and making navigation smoother so everythingCustomer Management: #5 Never Let the Customer Slip
When Rahul started Knight's Watch Consulting, his focus was simple: deliver good work and keep clients happy. He offered one-time consulting projects, monthly advisory retainers and usage-based support for growing clients. Business was steady, and customers10GB Email Storage Limits in Zoho CRM
We’ve had Zoho One for almost 5 years and have always synced our emails from Gmail via IMAP… As of late, we’ve run into issues with our emails not syncing, due to being over the 10GB storage cap… What’s very odd is that we haven’t changed a thing? I knowZoho Projects Android and iOS app update: Mobile device permission based on user profiles
Hello everyone! We have brought in support for mobile device permissions based on the user profiles which are configured in organization level. Administrators can now configure the permissions on the web app(projects.zoho.com) by following the steps mentionedUnlocking New Levels: Zoho Payroll's Journey in 2025
Every year brings its own set of challenges and opportunities to rethink how payroll works across regulations and teams. In 2025, Zoho Payroll continued to evolve with one clear focus: giving businesses more flexibility, clarity, and control as they grow.Zoho Projects Android and iOS app update: Timesheet module is now renamed as 'Time Logs', delete option has been renamed to 'Trash'.
Hello everyone! We have now renamed the Timesheet module as Time Logs and the delete option as 'Trash' on the Zoho Projects Android and iOS app. Time Logs Android: Time Logs iOS: Trash option Android: Trash option iOS: Please update the app to the latestZoho Mail app update: Manage profile picture, Chinese (Traditional) language support
Hello everyone! In the latest version (v3.1.9) of the Zoho Mail app update, we have brought in support to manage profile picture. You can now set/ modify the profile picture within the app. To add a new profile picture, please follow the below steps:Reminders for Article Approval
Is there a way to send reminders for approvers to review articles and approve/deny them? I'm not seeing that option anywhere.To print Multiple delivery notes in batches
In Zoho Books, we can print a Delivery Note from an Invoice using the Print Delivery Note option, but it is non-editable and always prints all line items from the invoice. Our requirement is to deliver invoiced items in batches and print delivery notesAdd Full-Screen Viewing for Quartz Recordings in the Client Interface
Hi Zoho Team, We would like to request an enhancement to the Zoho Quartz client interface when viewing submitted recordings. Current Limitation: When viewing a Quartz recording from the client (user) interface, there is currently no option to switch the2025 Recap: A Year to Remember | Zoho Inventory
Important Update : Pipedrive deprecated fields no longer supported in Zoho Analytics
Dear Pipedrive users, We would like to inform you about a recent update related to your Pipedrive integration with Zoho Analytics. The Pipedrive team has deprecated certain fields from their application. You can find more details in the official PipedriveProduct Updates in Zoho Workplace applications | November 2025
Hello Workplace Community, Let’s take a look at the new features and enhancements that went live across all Workplace applications this November. Zoho Mail Format comments easily using Slash Commands With Slash commands, you can easily format text, insertRight-Click Pipeline to Open in New Tab
Please add the ability to right-click on a pipeline to open it in a new tabAdjusting Physical Inventory
Not getting very far with support on this one, they say they are going to fix it but nothings happened since November. Please give this a thumbs up if you would like to see this feature or comment if you have some insight. Use Case: Inventory set to beHow to install Widget in inventory module
Hi， I am trying to install a app into Sales Order Module related list, however there is no button allow me to do that. May I ask how to install widget to inventory module related list?Deluge date time issue
The deluge function info zoho.currentdate.toString("MMM/YYYY") returns Dec 2026 instead of 2025Sending automated messages that appear in the ticket's conversation thread
Good morning, esteemed Zoho Desk community, warm greetings Today I am here to raise the following problem, seeking a solution that I can implement: I need to implement an automation that allows me to send reminder messages to customers when I am waitingNext Page