Tip of the week 33 - 5 ways to make drip email campaigns more effective
An email marketer is always on the outlook for new contacts and creating new leads. But this is quite a common practice, isn't it?
Drip email campaigns are automated campaigns that are appropriately channelled to subscribers at times suitable to them. Sending drip email campaigns may seem like a proven path, the success rate depends on the marketer's marketing strategy solely. In order to ensure better and effective results with drip email campaigns we are providing five tips.
Content of the Email Campaign
The content of your drip email campaign should be clear. You should be able to create curiosity among subscribers for the campaign. Try using articles, blogs etc if possible. You should always try to go for shorter paragraphs in order to make your content compatible with different devices.
Focus of the Email Campaign
Due to different variants of drip email campaigns the expected end action or goal varies. For example, a particular drip email might want the receiver to subscribe to a newsletter and so the core message should reach the receiver clearly. You should always be sure about the aim of your campaign and should also let the recipient know about it.
Timing
Every email campaign is carried out with an expectation to get better ROI. Timing often plays a crucial role in deciding the open rate, click through rate, etc. Studies suggest that emails sent between Tuesday and Thursday have a better chance of being seen. Studies also suggest that the window between 10 am - 2 pm is very effective for email marketers.
Importance of Segmentation
As an email marketer, you should possess the basic knowledge about your contacts and use it during the campaigns. Information about your receiver will allow you to send appropriate content furthering your campaign relevance in the mind of the receiver. Your content should always try to attain maximum reader engagement and it is mostly possible with segmentation.
Relationship Building through Drip Email Campaign
Drip email campaigns help in building customer relationship. Including the recipient's name always adds a personal touch to the email. This personalisation makes the email more relevant to them. Also take every opportunity to provide useful product information, coupons, discounts, sweepstakes etc, along with greetings on special occasions.
Hope these tips help you in your email marketing endeavor. Do share your feedback in the comment box below.
Cheers,
Susmit Sen
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
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In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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