Tip of the week 77- Efficient use of time in email marketing
Engagement in email marketing is a lot dependent on time. The timeliness and frequency of your email campaigns can work as a bridge between you and the email recipients. There are two areas that you must cover in order to achieve time-based email marketing mastery over others.
- Frequency
- History
Frequency
How often should I send out email campaigns?
Another perennial question for email marketers. Frequency often determines whether you are cluttering an inbox or adequately building your place there. Honestly, it's a trial and error method that you must rely on during the early phases of email marketing.
You can initially begin with two emails per week and check the engagement. In case it doesn't work you can shift to three emails per month as that is the minimum requirement to build familiarity among subscribers.
And when you realize the favorable pattern, you can make use of 'Email Limits' feature. With this, you can adhere to an existing strategy or keep streamlining it based on how your recipients respond to your emails.
History
Past engagement metrics often work wonders in telling you about the best time to send emails to your contacts. While sending out your email campaigns to a set of contacts you can use 'Send Time Optimization'. This will allow you to send out the emails automatically at a favourable time based on their past open rates.
Bonus tip
Information collected via signup forms will also come in handy. You can include the criteria of, 'Country' and ask your subscribers about it. This will help you select a time to send based on the subscriber's local time for maximum engagement.
Hope this helps you in your email marketing.
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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