Tip of the week 81 - Tips to plan out an effective nurture series

Tip of the week 81 - Tips to plan out an effective nurture series


A nurture series in email marketing revolves around a journey. One that might aim at converting contacts into buyers. Even though its eventual focus is to initiate sales, its main purpose is often governed by informative content and actionable elements. As the name suggests, nurture series emails are employed to create and retain relationships with contacts.

Let's see those points that you should keep in mind before creating a nurture series.

Segmentation

Nurture series emails are specific to needs. They can be sent out to new contacts, inactive contacts, or contacts with abandoned carts and so on. This need can help you segment your contacts and bring a number of contacts into the series based on your criteria and their previous behavior pattern.

Frequency

You will have to tread a fine line between being relevant and irregular. As you are looking to build a relationship with the contact, you need to be timely with your emails. You can send out your next email at least within six days of sending the last one. Then again, your email frequency will depend on the duration of your nurture series.

Duration

Your nurture series may vary from being a cold nurturing series to a win back campaign. Each nurture series is different in approach and duration. For example, an abandoned cart nurture series will be shorter in duration compared to a win back nurture series. Likewise, a simple nurture series concerning new contacts will go on for a longer duration. So you need to strategise your duration carefully.

Content

The most primary aspect of your nurture series emails is information. You will send emails to educate your contacts and initiate action rather than persuade them to make a purchase. Send them emails containing help documents, articles, videos and testimonials during the initial phase. Incorporate CTA buttons at some stage so that they can engage with them and take part in interactive sessions like webinars.

Internal communication

This is the last step and you have successfully converted contacts into leads. However, your work doesn't end here. You can contact the sales team and acquaint them about the specific contacts by sending, 'internal notification email' to the concerned department. This will ensure a smooth transition of your contacts to the sales funnel.



We hope this tip was helpful.

Regards,
Susmit



    Access your files securely from anywhere

          Zoho Developer Community

              Bootcamp
              Community
              Pricing
              Webinars
              What's New
              Integrations
              Contact Support
              Contact Sales

                Zoho Survey Resources
                  Features
                  Survey Templates
                  Integrations
                  Community
                  iOS Mobile Surveys
                  Pricing
                  Android Mobile Surveys
                  Insurvey Blogs
                  Insight Blogs
                  Tips & Tricks





                                Latest Feature Updates


                                    Zoho Desk Resources

                                    • Desk Community Learning Series


                                    • Digest


                                    • Functions


                                    • Meetups


                                    • Kbase


                                    • Resources


                                    • Glossary


                                    • Desk Marketplace


                                    • MVP Corner


                                    • Word of the Day




                                        Zoho Marketing Automation
                                          Zoho SalesIQ Resources

                                                • Sticky Posts

                                                • Tip of the week 03 - Sending emails in batches

                                                  Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be

                                                • Tip of the week 04 - Know about your recipients' 'prime open time.'

                                                  In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It's

                                                • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

                                                  Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other

                                                • Email Deliverability Tip #3: Seal the deal with the preheader

                                                  In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. Keep

                                                • Tip of the week 15 - Add subscription-preferences option. Drive more engagement.

                                                  If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers.  You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds. 


                                                Manage your brands on social media
                                                Access Zoho Social

                                                  Zoho Pagesense Resources


                                                      Zoho TeamInbox Resources

                                                        Zoho DataPrep Resources



                                                          Zoho CRM Plus Resources

                                                            Zoho Books Resources


                                                              Zoho Subscriptions Resources

                                                                Zoho Projects Resources


                                                                  Zoho Sprints Resources


                                                                    Qntrl Resources


                                                                      Zoho Creator Resources



                                                                          Zoho Campaigns Resources


                                                                            Zoho CRM Resources

                                                                            • CRM Community Learning Series

                                                                              CRM Community Learning Series


                                                                            • Kaizen

                                                                              Kaizen

                                                                            • Functions

                                                                              Functions

                                                                            • Meetups

                                                                              Meetups

                                                                            • Kbase

                                                                              Kbase

                                                                            • Resources

                                                                              Resources

                                                                            • Digest

                                                                              Digest

                                                                            • CRM Marketplace

                                                                              CRM Marketplace

                                                                            • MVP Corner

                                                                              MVP Corner





                                                                                Design. Discuss. Deliver.

                                                                                Create visually engaging stories with Zoho Show.

                                                                                Get Started Now


                                                                                  Zoho Show Resources


                                                                                    Zoho Writer Writer

                                                                                    Get Started. Write Away!

                                                                                    Writer is a powerful online word processor, designed for collaborative work.

                                                                                      Zoho CRM コンテンツ






                                                                                        Nederlandse Hulpbronnen


                                                                                            ご検討中の方





                                                                                                  • Recent Topics

                                                                                                  • Wrong Time on Exported Records

                                                                                                    Hello, All records in my exported Notes .csv file have the incorrect time for Created Time. They are all 8 hours ahead. I've already verified that my time zone is correct in both Personal Settings and Company Settings. Is there any way to fix this?

                                                                                                  • how to upload the picture and document

                                                                                                    i want to upload the picture and document,would you please told how to upload them?could you told it for each step?

                                                                                                  • Zia Call Intelligence only up 10 License

                                                                                                    I have been trying to install Call Intelligence for two days now, but strangely, the button is missing at this point. The documentation could be better, but most importantly, someone should inform small businesses like us that they don’t even bother enabling

                                                                                                  • Forgot my email management account

                                                                                                    Hello, I am the administrator of ihomemix.com. I can’t remember which email address I used to register the account and then opened the email service for ihomemix. I can’t see the subscription period of my email function when I log in with this account.

                                                                                                  • Add customer to account based on domain name.

                                                                                                    I generate reports based on a the account field, i.e. companyX.  In GoToAssist, my last provider, there was an option to automatically assign new ticket creators to a company (or account) based on their domain name. So for example, if a new employee creates a ticket from @companyx.com, for them to be automatically added to the companyx account would be a huge advantage.  As it stands right now, I have to remember to add them to the account manually.  Often I forget and when generating a report for

                                                                                                  • Facilitate business processes by mandating Kiosks in your Blueprint's transition settings

                                                                                                    Hello everyone, We've made a few enhancements to Kiosk Studio. Blueprints provide a structured and systematic approach to executing business processes, and you can use Kiosks to build custom capabilities to retrieve, collect, and execute actions on CRM

                                                                                                  • Response Violation - Zoho Desk

                                                                                                    Hi Team, I just need an information regarding the zoho desk - Response Violation and how can we avoid the tickets from getting the tickets response violated.

                                                                                                  • I need help in setting up a script that works for my calling service

                                                                                                    Please i need your guidance and expertise in how to go about a particular scripting. You see, we are a call service that assists companies to receive calls for them, i need to create a system in my Zoho CRM whereby i will receive call from my already

                                                                                                  • "Select All" item in the context menu

                                                                                                    In the Client on Android, there is a “Select all” item in the note’s context menu. There is no such item in the PC client. Can it be added in future versions of the client?

                                                                                                  • Subir o Preço Unitário já acrescido de um valor

                                                                                                    To com um desafio grande, e se alguém conseguir me ajudar, seria ótimo! O que eu preciso é que o na hora de adicionar um item no subformulário dos itens cotados do módulo Orçamentos, o preço de lista do item venha acrescido de 20% automaticamente e de

                                                                                                  • Zoho CRM Customer Portal Pricing Question

                                                                                                    Hello, I am trying to find out about the pricing for a portal that will be used for the contacts and a custom module. My client needs to use a customer portal for 15k users that will display the contact details and some informations to a linked custom

                                                                                                  • How to display Motivator components in Zoho CRM home page ?

                                                                                                    Hello, I created KPI's, games and so but I want to be able to see my KPI's and my tasks at the same time. Is this possible to display Motivator components in Zoho CRM home page ? Has someone any idea ? Thanks for your help.

                                                                                                  • Zoho developer edition does not work for us

                                                                                                    Hi Is anyone else having this problem? I'm signed in with our admin/super user account. When I click on the link on this page: https://www.zoho.com/crm/developer/docs/dev-edition.html I am asked to agree to Terms and Conditions. Clicking Agree to Terms

                                                                                                  • is zoho CRM down today ?

                                                                                                    Is zoho CRM down today ?

                                                                                                  • Export email adresses to email service provider (mailchimp or other)

                                                                                                    Hello, Is there a way to export a list of email adresses from a search in my Zoho Creator forms to an external email service (gmail, yahoo...) and initiate at the same time an email message that I will fill and send myself ? And what about Mailchimp,

                                                                                                  • is it possible to add more than one Whatsapp Phone Number to be integrated to Zoho CRM?

                                                                                                    so I have successfully added one Whatsapp number like this from this User Interface it seems I can't add a new Whatsapp Number. I need to add a new Whatsapp Number so I can control the lead assignment if a chat sent to Whatsapp Phone Number 1 then assign

                                                                                                  • Problem viewing document imported from google drive.

                                                                                                    Hello, When I add a document via my google drive, it is impossible to preview it. I get the error “Files without extensions cannot be previewed. Download to view this file”. Could you please help me? Also, and this is more of a question: is there a way

                                                                                                  • Launch Blueprint or Workflow Automation via Zoho Dataprep Import

                                                                                                    Greetings All, I'm curious - Is it possible to trigger a Blueprint or Workflow via Data Prep import? Thanks in Advance

                                                                                                  • Cross module filtering is now supported in CRM

                                                                                                    Editions: All DCs: All Release plan: This enhancement is being released in phases. It is now available in AU, JP, and CN DCs. Help resource: Advanced filters While the feature is being released in phases, you can also request for Early Access. Early Access

                                                                                                  • Posibility to add Emoticons on the Email Subject of Templates

                                                                                                    Hi I´ve tried to add Emoticons on the Subject line of Email templates, the emoticon image does show up before saving the template or if I add the Emoticon while sending an Individual email and placing it manually on the subject line. Emoticons also show

                                                                                                  • Bulk Delete Customer Contacts.

                                                                                                    Due to a config issue on my end (my fault), I have ALL contacts from CRM imported as contacts in Books. Some clients have 30+ contacts. Is there a funky way to bulk delete? Each contact has three clicks and a scroll to delete them.

                                                                                                  • Multiple domains for same username and password

                                                                                                    I've come across this situation the vault is currently suggessting the passwords autofill option by the domain. wondering whether is there any option to save one password for multiple domains since the microsoft login has two domains https://login.microsoftonline.com/

                                                                                                  • Introducing Bot Filtering for Accurate Email Campaign Analytics

                                                                                                    Dear Marketers, We're excited to announce a new feature designed to enhance the accuracy of your email campaign analytics: bot filtering. This feature helps you filter out bot-generated opens and clicks, ensuring your campaign reports reflect genuine

                                                                                                  • Option to specify or disable "Idle" times in preferences

                                                                                                    It seems strange to me that my Cliq shows me as "Idle" when I'm using the PC and available just because I haven't interacted with Cliq in a while.  I'm far from "Idle" so we're just treating "Idle" and "Available" to mean the same thing.  I'd like to suggest a setting to change the timeout or even disable the automatic "Idle" mode.

                                                                                                  • Link project tasks to tasks in CRM and/or other modules.

                                                                                                    Hello, I have created and configured a project in Zoho Projects with a set of tasks. I would now like to link these tasks (I imagine according to the ID of each one) to actions in the CRM: meetings, tasks, analytics). The aim is to link project tasks

                                                                                                  • Function #61: Automatically add free item to the invoice based on item quantity

                                                                                                    Hello everyone, and welcome back to another Custom Function Friday! During holiday seasons or special promotions, businesses offer deals like BOGO (Buy One, Get One), Buy 3 Get 1 Free, Buy 2 at 50% off, and much more to attract customers. These promotions

                                                                                                  • Regarding GST Report Issue in Zoho Books

                                                                                                    Hi, Right now, the very important point from my end is this Zoho Books issue. Here, you can see that we have created the invoice with the items of account sales and expenses. The journal is also correct. The profit and Loss statement is also correct.

                                                                                                  • Multiple Salesperson against an invoice

                                                                                                    Hello, Against a particular invoice, we have multiple sales people working. The reason we combine the invoice is becuase we are an exporter and often consolidate cargo for our customer to save them freight costs. How do I capture the contribution of each

                                                                                                  • Projectwise budget ---

                                                                                                    Can we have a Project wise subject in addition to the Monthly, and quarterly ACCOUNT LEVEL budget?

                                                                                                  • Looking back at Zoho Social's 2024: Highlights and memories

                                                                                                    Hey everyone, We hope you had a relaxing and joyous holiday season. Whether you're planning for the new year or still soaking in the magic of the season, we're here to share some exciting highlights from 2024 – a year that was fully packed with updates

                                                                                                  • BIN Locations

                                                                                                    Hi, I’m new to Zoho inventory and unless Im missing something, I cannot find BIN locations anywhere in ‘items’? please tell me it’s there somewhere?!? Thanks

                                                                                                  • Building a Zoho Extension for Webex CC - Handling URL Changes

                                                                                                    Hi everyone, I’m building a Zoho extension for Webex Contact Center (Webex CC) and facing an issue with handling URL changes. In telephony, I’ve set the URL of Webex CC to: https://desktop.wxcc-us1.cisco.com/ When this URL remains the same, everything

                                                                                                  • Remove County field from Customer Address input screen (or allow input to be deleted)

                                                                                                    We are in the USA and have just noticed that there is now a County field in the Customer Address input screen (and maybe other areas of Zoho Books, but this is the one affecting us at the moment). County is not important to our business, and in fact we

                                                                                                  • Bigin API Token Request ("invalid_client")

                                                                                                    Hi people, I tried to connect to the API without success, I've read all of the documentation multiple time and tried just about everything. I tried to do it with Python Request module and with Postman, passing the information through both the URL parameter

                                                                                                  • How to add a Data Updated As Of: dynamically in text?

                                                                                                    I need to add a "Data Updated As Of" in the dashboard to show when was the last date the data was updated. I tried to create a widget but it does not look really good, see below. Is there a way I can do this through the text widget and update it automatically

                                                                                                  • Shared Dashboard / Report Permissions : Read not Write

                                                                                                    hi all, We are missing a huge fonctionnalite in setting up Dashboards (and reports) on corporate level.  Currently, we can not set Read Permissions on share Dashboards (and reports) without giving write access as well When we create a corporate dashboard

                                                                                                  • Trying to catch error with ZOHO.CRM.HTTP.get (Response Code)

                                                                                                    Hello, I'm trying to get response header from ZOHO.CRM.HTTP.get, in order to catch error like 404 or something else but it seems that ZOHO.CRM.HTTP.get() method only returns the body of the response, and I see no way to access the headers returned. Is

                                                                                                  • Profile stitching with Zoho Marketing Automation

                                                                                                    When it comes to marketing, knowing who your audience is and tracking their interactions is vital. That's why Zoho Marketing Automation has taken a significant leap forward with its enhanced profile stitching feature. With this update, you can track your

                                                                                                  • GDPR

                                                                                                    Hi , I'm checking out the HIPPA capabilities and at the moment I can see only three modules that can be selected to enable HIPPA Any idea how I can add additional modules such as customers? TNX David

                                                                                                  • default task list for new project

                                                                                                    Is there any way to have a default task list already created in a project, when the project is created in Zoho Books?

                                                                                                  • Next Page