Most of us are working remotely using a single thread that holds everyone and everything together - Communication.

As email marketers, we very well understand that communication is a two-way street, where we don't just talk but also listen to the voice of our subscribers. 

Hence, we consistently work on creating engaging and personalized email campaigns such as welcome emails, survey campaigns, feedback campaigns, etc.   

And the key to the success of such engaging email campaigns is a carefully crafted call to action ( CTA) button as that is what makes people act upon the email. 

So, here are a few tips to help you design email CTA's that will bring the sender and recipient closer:

1) Welcome Campaign 

A welcome email is a platform where we create the first point of contact with our subscribers. Hence, it naturally becomes the first place to gently and firmly plant the seed of two-way communication. 

#Tip - An actionable welcome email CTA should have a clear follow-up instruction with a personalized action, that will drive your subscribers to follow up with you further.

Example,

Bonus tip -  Research proves that welcome email has the maximum open rates. So, data collected from personalized action in your welcome email can help you create personalized follow-up emails. 

2) Survey Campaign

Business runs in a dynamic environment where the trends, tastes, and preferences keep changing. So, it becomes essential to talk and listen to your subscribers and understand their preferences better. This could be made possible by sending out survey campaigns on a regular basis

 

# Tip - Be clear and avoid wordiness while designing a CTA for your survey campaign. Use simple terms, to improve comprehension and save time of your recipients. By doing this, you're encourage them to attend the survey and share their opinion, taste, and preferences.

Example,