Tip of the week 92 - 3 basic analytics to perform in email marketing
Determining the pulse of your audience should always be one of the most important steps in all your marketing activities. This will help you to strengthen and optimize your strategies thus growing your business.
In email marketing as well, make sure you act on smart data in order to build more trust and value in your audience. Smart data, according to Dataversity, is “huge data that has been analysed and is ready to be transformed into useful information.” This tip will walk you through the different data that you can analyze to improve your future email campaigns.
- Sign-up forms: Which among the signup forms you created gives you the most number of subscribers? Which page is it attached? Try attaching some other signup form on the same page and see if it's got something to do with the content that you have on the page. This will help you to determine whether to improve your sign-up form content or your page content.[Here's an article that will help you prepare sign-up forms that boost sign-up form conversions for your brand]
- Click rates: Which type of emails are getting the most number of clicks? If they've opened the email, it means that the subject line and preheader worked. Despite opening emails, if they haven't taken any action, it means that you might have to try some other content in your emails. Most email marketing experts predict that user generated content in emails is going to shine in 2022 than straight promotions and branded content. [Here's an article that helps you to leverage user generated content in emails]
- Unsubscribes: After sending each email campaign, take a count of unsubscribes. Determine whether it is the frequency of emails or the content that made them unsubscribe your emails. With this information, you will be able to further streamline the type of content that's most welcomed by your audience and plan your future email campaigns. Moreover, adding a short unsubscribe survey in your emails will help you understand the reason from a customer point of view and take required action. [Here are 5 proven practices that will help you reduce your unsubscribe rates]
Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
Tip of the week 08 - Deliver rewarding emails to your subscribers
If you're an email marketer, it's not wrong to think that every email of yours should resonate with your subscribers. But again, it's absolutely not right to think so, when such emails aren't actionable and noteworthy. Since most of your subscribers look out for connecting with you, it's your responsibility as an email marketer, to send them quality information that'll enhance their marketing skills. What makes an email start that initial conversation with a subscriber or build that reliability with
Instant Sync - Fetching Accounts Module Fields has been removed at the moment.
Hello all, Good day! This is an update regarding removal of a feature from CRM integration. Recently we identified that the option 'Fetch Accounts Fields' in the Instant sync was not working as expected so we're forced to remove it for any new syncs.
Tip of the week 21 - Let subscribers know about your company's terms.
Building a target audience might be right up your alley, but before that, have you taken some time to check if your subscribers are well-informed about your organization? While people subscribe to your newsletters, offers, or any deliverables, it's important for them to know what they're complying to, when they choose your brand. Telling your subscribers about how their data would be processed is an effective way of building a trustable relationship with them. By maintaining a transparent engagement
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