4 ways to grow your business in the new year using Zoho PageSense
Hello everyone,
Whatever sort of website you run, the turn of the calendar year is a great opportunity to catch the interest of new customers and work towards satisfying their needs. However, with an increasing number of competitors in the business market, staying on top year after year can be one of the biggest challenges. Keeping pace with the latest marketing trends and hunting for new tactics to sell your products to a global audience is absolutely necessary.
That is why we're kicking off 2020 with a few tips to help you promote your online business, increase conversions, and get new customers using Zoho PageSense:
01: Strategize: Set up clear goals for your website
Setting goals and objectives is an essential part of business success. Start the year by choosing a perfect goal for your business platform and creating a plan to see that vision achieved. For instance, if you own a blog site, you can start with a short-term goal to better track the number of new subscribers you obtain to your blog post, every week. Then you can assess this key metric and set a long-term goal about where you might want your blog to be in a month, year, or in five years.
Note that before setting up your website goals, it's important to learn about your target audience and how your website can aid different sets of users across the globe to achieve clear-cut measurable results.
Setting goals and objectives is an essential part of business success. Start the year by choosing a perfect goal for your business platform and creating a plan to see that vision achieved. For instance, if you own a blog site, you can start with a short-term goal to better track the number of new subscribers you obtain to your blog post, every week. Then you can assess this key metric and set a long-term goal about where you might want your blog to be in a month, year, or in five years.
Note that before setting up your website goals, it's important to learn about your target audience and how your website can aid different sets of users across the globe to achieve clear-cut measurable results.
02: Redesign: Personalize your web pages
Make sure your best customers feel special this year by creating personalized website experiences for them. Revamping your homepage content (headlines, CTAs, image, and more) based on their individual needs and interests, as well as other factors like demographics and local weather, is a powerful way to immediately capture their attention in 2020. For example, if you run an clothing site, you can tailor your website content for visitors to show relevant apparel, images, and offers based on their local climate conditions. When the temperature is hot, you can say something like, "Hey, Diana! Cool off this summer" while showing the latest swimwear options.
Delivering personalized user experiences will help develop a deeper, lasting relationship with everyone who visits your website while increasing customer retention.
03: Promote: Send customized push messages
Help customers achieve their New Year's resolutions and grab more eyeballs for your brand by sending attractive push notifications. Promotional messages and timely product offers sent to your target customers can fill them with glee and encourage them to immediately buy or subscribe to your products. For example, if you run an online fitness studio, you can motivate customers to hit the gym by sending messages that offer special discount coupons such as: "New Year, New You! Crush your extra calories with a 50% discount!"
Help customers achieve their New Year's resolutions and grab more eyeballs for your brand by sending attractive push notifications. Promotional messages and timely product offers sent to your target customers can fill them with glee and encourage them to immediately buy or subscribe to your products. For example, if you run an online fitness studio, you can motivate customers to hit the gym by sending messages that offer special discount coupons such as: "New Year, New You! Crush your extra calories with a 50% discount!"
Remember that sharing the right message at the right time to the right audience is the secret to winning your customers' hearts and pumping up the volume of your sales.
04: Engage: Run polls and customer surveys
Effortlessly plan and pursue your business priorities for the entire year regardless of your company's size or industry type by collecting customer feedback. Whether you're designing a new product, improving your site, or just wondering if more people like tea over coffee, launching a poll directly on your web page is the best way to read your audience's mind and maximize customer satisfaction on your website. For example, if you own an elearning site, you can ask your students how helpful the new training programs are and if they if they were able to find they wanted during the course.
These responses and customer metrics you obtain can be used to regularly monitor your website's performance and further streamline your business workflows in a smart way.
We hope these ideas will make a difference in your business this new year. It would be great to hear your thoughts about these ideas in the comment box below.
Wishing you all success this year!
Access your files securely from anywhere
Zoho Developer Community
New to Zoho LandingPage?
Zoho LandingPage Resources
New to Zoho Survey?
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Bigin?
Topic Participants
Balarohini Paulraj
George Thiess
Sharath Sudharsan
Sharath Sudharsan P
Joe Kaul
Sticky Posts
4 ways to grow your business in the new year using Zoho PageSense
Hello everyone, Whatever sort of website you run, the turn of the calendar year is a great opportunity to catch the interest of new customers and work towards satisfying their needs. However, with an increasing number of competitors in the business market, staying on top year after year can be one of the biggest challenges. Keeping pace with the latest marketing trends and hunting for new tactics to sell your products to a global audience is absolutely necessary. That is why we're kicking off[Live Webinar] Optimize your web forms for better conversions using form analytics
Hello there, Business owners and marketers spend hours everyday working on lead generation strategies that engage and convert website visitors. But sometimes the most obvious factors that could bring in more conversions are overlooked. Did you know thatIntroducing Web Analytics in Zoho PageSense
Let's say you've had your website up and running for a while, and you've executed several marketing strategies, including paid advertising, content creation, and social media promotions to attract visitors and grow your business. While some of these tacticsZoho PageSense Community Meetup in Mumbai and Delhi
Hello marketers, Join the Zoho PageSense team in its latest round of community meetups in India. Learn insiders' tricks on increasing website conversions, network with other marketing leads, and get an exclusive tête-à-tête with the members of our team. Join us in Mumbai: Where: BreathingRoom, C/o Revolution Classes, 3rd Flr, Mumbai Marathi Granth Sangrahalaya, Dadar East, Mumbai, 400014 When: June 20, 2018 2:00pm to 5:00pm Register here: http://zco.to/com/mumbaimeetup Join us in Delhi: Where: Avanta
New to Zoho TeamInbox?
Zoho TeamInbox Resources
Zoho DataPrep Resources
Zoho CRM Plus Resources
Zoho Books Resources
Zoho Subscriptions Resources
Zoho Projects Resources
Zoho Sprints Resources
Qntrl Resources
Zoho Creator Resources
Zoho Campaigns Resources
Zoho CRM Resources
Design. Discuss. Deliver.
Zoho Show Resources
Get Started. Write Away!
Writer is a powerful online word processor, designed for collaborative work.
Zoho CRM コンテンツ
-
オンラインヘルプ
-
Webセミナー
-
機能活用動画
-
よくある質問
-
Ebook
-
-
Zoho Campaigns
- Zoho サービスのWebセミナー
その他のサービス コンテンツ
Nederlandse Hulpbronnen
ご検討中の方
Recent Topics
Creating a Zoho Online Meeting in a Blueprint
We are looking for an easy solution to schedule online meetings in a blueprint and ran into the same problem discussed in this topic: https://help.zoho.com/portal/en/community/topic/custom-function-to-set-meeting-to-online-meeting (After connecting ZohoEnabling 'From Number' and 'To Number' fields in the Calls module
Hello everyone, We've added "To Number" and "From Number" fields in the Calls module as part of our latest update to provide users with the option to enable or disable them through the Calls Preferences tab. When enabled, these fields will be displayedWorkaround for Zoho Inventory changing previous Fiscal Year Trial Balance in QBO
We've run into an issue where Zoho Inventory syncs to QBO and makes adjustments to journal entries from previous fiscal years. Fiscal Year End reporting has been long completed, but the Trial Balance keeps changing. Zoho does not have a fix for this,Route Optimizer
Does Zoho Inventory offer route optimization for our in-house deliveries? It will save us time to manually route our daily orders. Thank youCan documents attached to different ZohoForms automatically go to different OneDrive folders?
Hi there, I set a workflow to track and store applications coming in from our website. I created two different Zoho forms, one for unsolicited applications, one for applications to job postings. After any of the forms has been filled in, a new recordTeamInbox down?
Hi everyone, we are getting message "Sorry, this action cannot be performed due to an internal error. Please try again later. We are on the Canadian data centers. Can someone please confirm if the service is down? Thank you! FPurchase Requisition in Zoho Books
I want to understand if Zoho Books is having the following workflow: PR ( Purchase Requisition ) >> PO ( Purchase order) >> GRN/SRN ( Goods/Services receipt note) >> BillConfirmation prompt before a custom button action is triggered
Have you ever created a custom button and just hoped that you/your users are prompted first to confirm the action? Well, Zoho knows this concept. For example, in blueprint, whenever we want to advance to the next state by clicking the transition, it isMarketer's Space: Streamline marketing and sales by integrating ZMA's Planner with Zoho CRM
In a competitive market, clear goal-setting and seamless campaign execution are crucial for marketing and sales alignment. When integrated with Zoho CRM, Zoho Marketing Automation's Planner enables marketers to create, manage, and measure campaigns effectivelyCustom emails for Portals not working
I changed the standard templates to custom email templates for all three options, but the invitation is still sending the original email layouts. Anyone know why this would be happening? I changed them 2 days ago.Switching scheduled webinars from Live to On-demand
Now that On-Demand webinars has been added as an option for webinar presenting, is there a way I can edit already scheduled webinars from Live to on-Demand? These scheduled webinars already have people registered. ThanksZoho CRM v2.1 deprecation or sunset plans ?
Hi Team Wanted to know if there is any plan to deprecate v2.1 CRM apis https://www.zoho.com/crm/developer/docs/api/v2.1/ and if yes by whenForex Bank Refund Entry
Hello, please advise how to enter refunds from our bank forex department. The refund was because we were on preferential rates but at the time of USD purchase were not given the preferential rate, therefore the bank calculated the excess that we paidAuto-Populating Custom Field
This is to request a feature enhancement for our invoicing system. We're currently creating invoices with a single item per invoice and have a custom field called "Related Vehicle." We would like the "Related Vehicle" field to be automatically populatedHow can i Customize Delivery Note?
I need to customize delivery note like change the tittle for language purposes and also include only the balance dueDelivery note template
We have some reasonable templates for sales docs but the delivery note one is very limited. It would be nice if we could have the same options as the sales form templates or even create our own by cloning an existing sales template, modifying (ie: removingINTERCOMPANIES INVOICING
Dears , I paid expenses on behalf of our sister company from my cash account , then month End i issued an invoice to the sister company , my question is how to put the expenses GL in the invoicesZoho CRM Theme Color?
I've read multiple articles stating it's possible to change Zoho CRM theme colour (top menu bar) from personal settings menu, however, my zoho has no options for this at all and I've looked everywhere........has this feature been removed? I'm currentlyHow can i force the user to select a project when creating an invoice ?
Hello I tried all the ways that i know , but no way is able to stop creating an invoice without project.Sales
1/ How can I make a discount on invoice exmple : invoice 5,100 le , custmar pay 5000 and I need to make this 100 le as a discount , how can i make it ?! 2/ Is thare any report can make me match my company’s balance with the customer’s balance?Include Project Hours when Creating Estimates from Projects
Hi Currently, in Books, you can create estimates from Projects by inserting tasks that pull both the task and the hourly charge rate. But it doesn't pull the budgeted hours for the task, so you manually have to remember the number of hours for a givenacc
Regularly sending statements to customers is an imperative part of many business processes as it helps foster strong customer relationships and provides timely guidance on pay//South African Payment Gateways
Since the "Demise" of Wave many South African users have moved over to Zoho and yet for years users have been requesting Integration with a South African Payment Gateway to no avail. Payfast was the most commonly requested gateway as it supports recurringCRM Implementation
I need to implement Zoho CRM. Is there a useful user manual available to guide me through the implementation?Zoho Social integration with Zoho Flow
Is there any plans for Zoho Social integration with Zoho Flow?Marketing 2.0 has been a catastrophe
Anyone else having significant issues with their link between their CRM and Marketing automation since moving to version 2.0? We had an easy flow for triggering leads in the CRM to journeys in Marketing Automation but now nothing seems to work properly.Cannot average "Duration (Time)" from Pick List History Tracking in Reports
Okay, let's say I have a custom module. In this custom module I have a pick-list named "Status" with "New", "In-Progress", "Completed" values. I also have turned ON pick-list history tracking and chose "Time" to track the duration in (instead of "CalendarCustomer Statement Template
Hi. how can i add order number "customer LPO number" in the customer statement. regardsAuthorize.Net Update: Disable Transaction IP Velocity Filter to Avoid Payment Failures
Update: The Authorize.Net integration was updated on November 20, 2024. To prevent recurring transaction failures, we recommend disabling the Transaction IP Velocity Filter at the earliest. We’re updating the Authorize.Net integration in Zoho Books onNeed to send a single email to up to 20 recipients
I want to send a single email to ~16 or 20 recipients. It appears that I cannot do this in Zoho email as it gets flagged as unusual activity. I need to be able to communicate with this group on a regular basis. What am I missing that Zoho doesn't allowUnable to Schedule One-to-One Emails in Zoho CRM
Hi everyone, I’m using the Zoho CRM Professional Edition and facing an issue with scheduling one-to-one emails directly from CRM. While I can send immediate emails without any problem, I don’t see an option to schedule these emails for a later time. I’veCanvas Detail View Related List Sorting
Hello, I am having an issue finding a way to sort a related list within a canvas detail view. I have sorted the related list on the page layout associated with the canvas view, but that does not transfer to the canvas view. What am I missing?Repeatable Fields/Sections in Zoho CRM
Hi Zoho Team, We have a module in CRM named "Clients". We would like to know whether it is possible to have a feature enables us to have repeatable sections in our clients' profiles? For example, if we customized a section in the clients' profiles namedZoho Analytics: Requests for view access
Hello, We have a user that might request access to a certain view, report etc. However this request for access is being sent to different admins within the workspace, is is possible to set who the "approver" is of these requests? If not what are the rulesBoolean Fields in Mail Merge Displaying as Checkmarks
I'm really liking the new mail merge functionality. It's replaced the Zoho Sign extension for us. One problem I've seen is that boolean operators (i.e. Checkbox fields) in CRM merge as "True" or "False". This looks a little ugly in my final document — is there a way I can get those to display as checkboxes?Formula in Sub Form
Hello - I have created a sub-form and the data is going to be insurance policy information. However some of the policy amounts are based on a percentage of a main coverage. For example, Debris removal coverage is 5% of the main dwelling policy. Is thereEmail alias already exist
Hello, I'm getting an error message the email alias already exist when attempting to add 2 email addresses. The emails are associated with an account I deleted. I started a new account and need to add them back to get 1 email at each. I have an open ticketMigrate emails from a shared mail box to a private mail box
How is possible migrate a shared mail box if the migration tool require a password, and the shared mail dosent have ?Support poor service
I just wanted Zoho support to give me some more concrete answers. I’m facing SMTP error issues, and they told me that the South American IP was experiencing problems, but they didn’t provide an estimate for when it would be resolved. Now my company isZoho say my domain seems to be already associated with another account
I created a zoho account for try my domain mail configuration. When I want to add my domain in this page https://mailadmin.zoho.com/hosting?plan=free then this shows an error that is "This domain is already associated with this account a*****n@f*****."Next Page