A decade together - Thank you for being a part of the journey with Zoho Social!
A decade ago, we started Zoho Social with a simple vision: to make social media management easier, smarter, and more impactful for your business. What began as a small idea has grown to a powerful platform that helps businesses across the globe reach their audiences through the most popular social media networks.
Over the years, we've managed to adapt to changing trends and the ever-evolving social media spectrum according to various industries. From our very first customer to our now-thriving community filled with people, this journey wouldn't have been as easy and fun without you, our beloved users.
From then to now
- Launched in 2015 with a core focus on publishing and scheduling; broadened further into monitoring and social listening, measuring performance, AI-powered writing for social media, and collaborating with peers and customers
- Expanded from four to 14 social media channels
- Grew from our first sign-up to 700k+ sign-ups
- Processed and published 100 million+ posts with more than 24k posts published or scheduled in a day and 10 million+ messages
- Evolved from a passionate team of eight who planted the seed to a dynamic family of 55, carrying our vision forward.
Our top 10 features from the past 10 years
2015: Launch of Zoho Social
Zoho Social was launched with publishing, scheduling, collaborating, and performance analysis features. Further, in the same year, more features like bulk scheduling were introduced to make it easier for businesses to handle their social media channels and engagement while they're away.
2016: Addition of Instagram and integration with Zoho CRM
Instagram, one of the most popular social media channels being used by businesses, was added to Zoho Social. Brands started leveraging this space to be a part of a visual storytelling experience and connect with their customers and prospects.
The first ever method to track the ROI from social media marketing efforts was introduced on Zoho Social through the Zoho CRM integration. The process of lead generation and measuring output became easier via automation and defining rules for lead forms and social media interactions.
2017: Zoho Social for agencies
Zoho Social for agencies – a new edition of the product – was introduced, catering to agencies handling the social media accounts of multiple clients. With Social, agencies could use bulk-scheduling, lead generation automation, and advanced analytics to handle their clients' data efficiently and deliver better results without the chaos.
2018: Zoho Social's integration with Zoho Desk and the introduction of Google Business Profile
Zoho Social's integration with Zoho Desk took customer service to a whole new level. Being able to convert social media mentions and queries from customers directly into tickets helped businesses bring their support and marketing teams together on one platform, while ensuring that not a single query was missed.
Google Business Profile was added to Zoho Social, helping businesses onboard their listings and stay competitive in their local market. Reviews and questions could be monitored and answered easily, providing more credibility and assurance to customers and prospects.
2019: Improved analytics dashboard
The entire Reports dashboard was re-imagined with advanced individual cards for specific networks. Customized dashboards could be built with a dynamic date range, and they could be shared and scheduled to be sent out regularly to members of the team or clients. These analytics gave businesses and agencies a holistic view of how their social media channels are performing, and gave them chances to improve wherever required.
2020: UI enhancements to make the tool look more engaging and user-friendly
As the world was battling to survive through some of the worst times we'd all faced, Zoho Social was being fine-tuned to help businesses easily go remote without any hassle. With the motive to brighten things up and make it easier to navigate, Social was made more colorful while drop-downs and re-arrange options were introduced to allow quick shuffling between brands and channels.
2021: Introduction of Canva and YouTube
Designing social media posts became a lot more interesting with the introduction of Canva. With its numerous templates, graphics and add-on elements, Canva on Zoho Social made it easier for businesses to design their images and share them instantly to their social channels.
With video content being consumed excessively by consumers, YouTube was added to Zoho Social for businesses to leverage the trend and make their channels more engaging. The analytics helped businesses understand how their videos were being received and improve their strategy to hold their customers' attention for a bit longer.
2022: Addition of Pinterest, TikTok, and Image editor
As social media consumers kept growing, so did the channels. Zoho Social kept up with the pace and introduced Pinterest and TikTok for businesses to widen their horizon and reach a vast audience with diverse content tailor-made for each social platform.
Image Editor was introduced to edit and make images enhanced and suitable for all the supported social channels.
2023: Zia's integration with OpenAI and introduction of Mastodon and Inbox
With AI-driven enhancements and technology taking the lead, Zoho Social introduced the OpenAI integration. With this, users could make use of Zia, the AI-powered writing assistant, to help generate content for their channels.
Mastodon started gaining popularity as the decentralized platform that would help businesses create and nurture a community, so Zoho Social swiftly added this to the list of channels to make the job easier.
Inbox, a single dashboard to manage and respond to all interactions across all social media channels, was introduced. Brands would never miss any single mention because of the assignment rules and priority levels that could be added to each interaction.
2024: Introduction of Threads, WhatsApp, and Telegram
Threads, WhatsApp, and Telegram business accounts were introduced on Zoho Social, taking the list of channels supported to the current number of 14. This made Zoho Social bigger, better, and a one-stop solution for businesses to take care of all their social media needs.
What's next?
The next decade is all about automation, better audience insights, and integrations that simplify your social media management. We’re working on exciting new features that will help you scale, engage, and grow your brand like never before.
We'd like to thank you immensely for being a part of our incredible journey and this community! Your support, feedback, and trust have helped shape Zoho Social into what it is today. We hope to have you with us in the journey ahead.
Thank you
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Introducing Inbox in Zoho Social
Hey everyone, We are excited to introduce the Inbox in Zoho Social to help manage all social media interactions from Facebook, Instagram, X (formerly Twitter), Google Business Profile and YouTube for your brand in one place. You can track and assign themA decade together - Thank you for being a part of the journey with Zoho Social!
A decade ago, we started Zoho Social with a simple vision: to make social media management easier, smarter, and more impactful for your business. What began as a small idea has grown to a powerful platform that helps businesses across the globe reachAdvanced statistics for LinkedIn page, posts and monitor @mentions in Zoho Social
Hello everyone, We've made enhancements to the Monitor, Reports tabs, and Post Stats for the LinkedIn channel in Zoho Social, so we wanted to briefly share some information about the updates. Monitor LinkedIn mentions LinkedIn is one of the most popularIntroducing advanced statistics for all your social media posts
When you're publishing on social media, it's important to understand how the audience engages with your content. This insight helps you come up with ideas for different types of content and also identify the social media channel that's most effectiveIt's here! A Publishing Calendar to give you better view and more control over your posts.
Hello! Just a couple of days back my colleague Vishal announced that you can now do more on Twitter with the Advanced Search Filters, along with a bunch of other cool stuff. I hope you got a chance to check it out. In fact, I'm itching to you tell you all about the latest updates we have lined up, but I'd rather give you doses of excitement every week to last until the very end. ;) Alright, I hear you. That's enough tease for the day. Here we go! Introducing... an all-new Publishing Calendar,
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