Create landing pages from Zoho Marketing Plus
Hey everyone,
What is a landing page?
Landing pages are standalone pages accessible from your email campaigns, social media posts, ads, QR codes, and so on. These pages usually serve specific goals, such as generating leads, gathering registrations for webinars, promoting subscriptions for your newsletter, or driving purchases.
What makes landing pages special?
Think of your website as a store. Customers might visit but not feel any urgency to make a purchase. Driving your online customers to a landing page is like putting a big sign at the front of your store that's advertising 40% off on select items; it helps drive customers toward the deals that drive the most value both for them and for your business.
The capabilities of LandingPage in Marketing Plus
Kickstart with templates
The first step in setting up a landing page can be tricky, which is why we have numerous templates ready for you to choose from, all categorized based on various goals and purposes. You can customize and personalize them even further based on your brand's theme with the help of an easy-to-use drag-and-drop editor. You can add sections, elements, pop-ups, and forms, as well as modify the font, background color, and much more.
Optimize your page for better conversion
There's no rule book for how to guarantee better results when it comes to landing pages. Businesses can't afford to experiment and rely on trial and error methods when it comes to crucial goals. That's why LandingPage in Zoho Marketing Plus comes with the ability to A/B test your landing pages and personalize them for various audience segments. The results of A/B testing can yield valuable insights into your audience's preferences and enable you to make data-driven decisions that help you achieve your goals.
Use in-depth analytics to make data-backed decisions
LandingPage comes with in-depth analytics to help you understand your visitor engagement, conversion rate, and visits based on location. You can also use heatmaps, scrollmaps, and attention maps to further determine how users interact with your page. By integrating with Google Ads, you can view keyword performance, cost-per-click, total spend, and more. You can also track the complete list of leads generated from your landing page and integrate with Zoho CRM and get a complete picture of your ROI.
Marketing Plus comes loaded with features to help you manage all marketing activities with ease. The addition of LandingPage empowers marketers by unifying all of their marketing tools in just one platform.
Read our help document to learn more about how you can start creating landing pages in Zoho Marketing Plus.
We'll continue to work on more exciting features and help you set up and coordinate marketing efforts across multiple channels.
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