Data Storytelling with Zoho Analytics
Zoho Analytics is a unique self-service BI tool that comes with unique benefits. It is a reporting and analysis tool that targets at helping business users in a comprehensive way. With the use of individualized dashboards, over 76% of Zoho analytics businesses use the product for almost an equal portion of users.
The organizations that use Zoho Analytics benefit immensely because they have greater control over data visualization and analysis. It is an advanced analytics platform that can be used to visually analyze data, access data, forecast data, and share and collaborate data too.
Data storytelling is one of the most well-defined methods of delivering consumable insights through familiar and consistent business workflows while increasing insight adoption. By using the data storytelling capabilities of Zoho Analytics, users can create stories with immersive presentations and purpose-built analytical portals for sharing insights.
Zia insights come with a storytelling capability that offers automated insights through the textual narration of important insights from reports and dashboards. This is something that reduces the time and effort needed to explore data and glean insights.
Reimagining Data Storytelling
Data storytelling is a lot about delivering consumable insights with familiar and everyday business workflows while also increasing the adoption of insights. With the use of data analytics features that it offers, one can create beautiful presentations and set up purpose-built high-quality analytical portals for sharing more insights.
Zoho Analytics can be used to tell interesting stories. Some ways in which that is possible are:
1. Crafting Presentations With Basic Slideshow: Many times, you may want to add colorful data visualizations for depicting data trends in the presentations. With a display of supporting factual aids, reports, and other dashboards on large TV screens for a live view of important metrics, great value can be added to a presentation.
Zoho Analytics makes creating presentations with a basic slideshow very easy. It is an analytics platform that allows you to publish the views in your workspace as a slideshow. You can either embed or create a permalink for the slideshow just as needed. You can also create slideshows, view them in big-screen mode, and manage slideshows.
2. Crafting Analytics Presentation With Advanced Slideshow: The advanced slideshow is a powerful method of data storytelling with features that allow you to craft impressive presentations blending visualizations that are created in Zoho Analytics.
Along with the visualizations, you can also add narrative elements including text, videos, infographics, and shapes in your presentations for creating an interesting and analytical story.
3. Portal: The portal is for organizing reports and dashboards that you have created into pages and publishing them as a microsite for easy access to the users. The website is a standard and familiar method of consuming any kind of information which is why publishing the analytical content is a feature that Portal allows you to do.
The microsite portal allows you to publish reports and dashboards from all over the Zoho Analytics workspace combining the rich formatted texts and visuals. It is also easy to use a variety of website templates for creating an interactive and rich website portal that enables any type of user to access, interact, and consume important business insights.
4. Zia Insights: With its natural language generation capability, Zia Insights offers actionable insights in the form of digestible narrations. This allows the customer to get important insight immediately.
Deriving insights from reports and dashboards can get pretty time-consuming. Rather than interpreting the chart manually, the users can make quick decisions and that too strategically by discovering the hidden insights instantly.
As one of the most trusted self-service BI constituents of the Zoho business suite, Zoho Analytics comes with users/vendors or businesses that aim to offer combined and augmented business analytics to their customers. It supplies a wide number of diverse connectors to data sources that the users can easily integrate into a central data model design.
Moreover, Zoho Analytics can also be used by business users for making informed decisions. There are many business connectors for Zoho and non-Zoho apps that can identify and map table relationships actually. It can further create a domain and cross-domain models. It also trains users to create sample reports using individualized dashboards for pacing up implementation for analytics.
- AI-Powered Data Preparation: You can easily integrate, model, clean, and enrich data from inside using the data analytics features of Zoho Analytics. The AI-powered advanced and self-service data preparation service helps in advanced Zoho Data Prep. This is an integration that widely helps in improving the ETL capabilities of Zoho Analytics.
- Zia Insights: Zoho Analytics comes with smart assistance called Zia which takes augmented analytics up a notch. Zia offers automatic insights and that too in an easy-to-understand narrative for better decision making. It comes with a Chatbox which further allows you to have a more immersive and meaningful conversation with Ask ZIA.
- Enhanced Forecasting: You can easily choose the forecast model that suits your requirements in the best ways while using the data to make suitable forecasts. The enhanced forecasting presented by Zoho Analytics helps in making informed decisions.
Conclusion
Zoho Analytics is an evolved platform that facilitates analytical insight presentations in the context of familiar business workflows. The users can add rich text, images, and shapes for weaving data stories for the audience with the help of Zoho analytics. It can also be used to create purpose-built analytics portals and make data-driven decisions at all endpoints in the journey of a customer.
In the future, the data visualization list of Zoho Analytics is also expected to get bigger with the introduction of new visualizations coming in.
Cheers!
Abhi
Seasoned Zoho Authorized and Certified Partner
Feel free to contact me if you have any queries
Email: abhishek(@)encaptechno(dot)com
Call: +1-416-405-8185
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