Who will these guidelines affect?

• Emails being marked as spam
  
• Increased bounce rates
  
• Senders' domain being blocked by email providers, impacting email delivery

Key Highlights of the new guidelines

• Email Authentication: Mandatory authentication of your organization's email-sending domains through DKIM (DomainKeys Identified Mail). For bulk senders, SPF (Sender Policy Framework) authentication is also required.
  
• DMARC Policy Compliance: Setting up a DMARC (Domain-based Message Authentication, Reporting, and Conformance) policy is crucial. This helps in defining the email authentication process and protects against domain misuse.
  
• Avoiding public email addresses: Emails should be sent from addresses linked to your organization's domain, not from public providers like Gmail or Yahoo.
  
• One-click unsubscribe feature: Providing an easy and visible option for recipients to unsubscribe from emails, particularly in promotional content.
  
• Relevance and quality of content: Maintaining a low spam rate by sending relevant, well-formatted emails. Zoho CRM offers an email credibility dashboard to monitor performance.
  

What this means for you:

• Compliance with these guidelines is essential for efficient email delivery and to avoid potential security risks.
  
• While these guidelines are particularly critical for bulk senders, all email senders are encouraged to follow them.

Next steps:

• Review the detailed guidelines in our detailed documentation.
  
• Start implementing the required changes in your email-sending practices.
  
• Use the Zoho CRM platform's features to align with these guidelines seamlessly. 

​NOTE: Please refer to ​this announcement on our interim solution​ if you are utilizing the send mail task in Functions.