Introducing right-to-left content editing and custom return-path
With a host of updates planned for our tenth anniversary, we are also delighted to add two more.
Previously, you could type your content in the template editor from left-to-right, now we are also enabling you to type right-to-left as well.
Previously, you could type your content in the template editor from left-to-right, now we are also enabling you to type right-to-left as well.
Earlier you were provided a default return path that would enable you to fetch notification related to email bounces. Keeping in mind the growing importance of email deliverability, we are now allowing users to create custom-return path aligned to their sender's domain.
Right-to-left content editing in template creation
If you wish to communicate in Hebrew and Arabic, then you will now have the option to type the message from right-to-left. All you have to do is opt for this functionality using the button below the template editing options. Then you will have to select a desired area in the template and type the messages conveniently.
Custom return-path
Our aim to provide maximum deliverability to you is now strengthened with the introduction of custom return-path. Prior to this update, we offered default return-path to you so that could fetch all the notification related to bounced emails. However, with the current update, you can now create an exclusive return-path address aligning it with the sender's domain ensuring the SPF alignment of your account.
This will be reflected on your DMARC policy which the recipient ISPs will take into account. Clarity in the DMARC safeguards the sender domain and its reputation thus making it easier for the emails to be accepted by the recipient inbox service providers.
It will also fetch the notifications associated with email bounces helping you gauge what might have gone wrong and what can be corrected from your side.
We hope that you will find these two updates very helpful in your email marketing endeavors. In case you have any questions regarding these two updates, please reach out to us at support@zohocampaigns.com
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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