Migrate to new Topic Management and CRM sync setup by September 30
Zoho Campaigns introduced a couple of feature updates last year, including advanced Topic Management setup and an updated Campaigns-CRM sync. Our users had a year's time to understand the changes and implement them.
We are inching towards the deadline and the last day to migrate to both new setups is September 30, 2022. For those who are unable to migrate by then, a pop-up will appear on the dashboard. You can either choose to migrate immediately or choose the option to extend the migration date till October 31, 2022. We assure you that, at no point you will be forced to migrate.
The migration process is easy and it takes only a couple of steps.
Topic Management setup
The migration is mandatory and we request you to implement it immediately. The process is fairly simple:
- To migrate to the new Topic Management, all you have to do is go to Zoho Campaigns' dashboard, click on Contacts tab>>Topics >>Click Migrate.
(Note: If you run an e-commerce business and have connected more than one e-commerce store, you can only migrate one store at a time as we will not support multiple e-commerce stores moving forward. You will have to create a separate account if you wish to connect your other e-commerce store with Zoho Campaigns)
Updated CRM sync
This update was introduced to simplify the flow of data between Zoho CRM and Zoho Campaigns.
Follow the simple steps to update your CRM sync.
- Go to Zoho Campaigns dashboard, click on Contacts tab >>Sync services >>Migrate.
(In case if you have connected multiple Zoho CRM accounts, then you can only migrate to one Zoho CRM account as we do not support syncing contacts from multiple Zoho CRM accounts moving forward. We only support one brand in Zoho Campaigns. To connect your other CRM account with Zoho Campaigns, you will have to create a separate account )
We'd like to reiterate that the migration process is simple and will take only a few seconds. However, feel free to reach out to support@zohocampaigns.com in case of any queries or doubts.
(Note: We are extending the deadline dates for Zoho One customers who have enabled the Shared Account model till the new version of Marketing Automation is live. The dates will be announced soon.)
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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