Narrative 6 - The impact of rebranding
Behind the scenes of a successful ticketing system - BTS Series
Narrative 6 - The impact of rebranding
Every organization has invested in branding to set itself apart, and that should be reflected in the help desk. Zoho Desk enables organizations to apply custom branding by uploading their preferred logo, favicon, and link-back URL, and customizing the portal name.
Rebranding your help desk
Zoho Desk encourages rebranding to provide a consistent branded experience for both agents and end-users. This process gives organizations several options to replace default branding.
Personalize your logo
You can easily swap the default Zoho Desk logo with your company’s logo to create a consistent experience for your users. Your custom logo will be displayed both in the support portal (for agents) and in the help center (for customers).This ensures a uniform and professional look that builds trust and reinforces brand recognition.
Set a logo-linkback URL
The logo-linkback URL directs your customers to a specific destination when they click on your company's logo in the help center. This is helpful for user navigation because it enables customers to quickly return to your homepage, help center, or another relevant page.
Your favicon
A favicon, which stands for "favorite icon," is a small graphic that shows up in the browser's address bar and bookmarks when users visit your help desk. This small image enhances brand recognition and lends a professional touch to your online presence. In Zoho Desk, you can customize both the favicon and the link back URL to create a consistent and personalized experience for your users.
Portal name customization
The portal name acts as the unique address for your help desk account in Zoho Desk. It usually comes from your company name when you initially sign up based on this format: desk.zoho.com/support/<my company>. You can also change the portal name to match your preferences.
Impact
Rebranding provides businesses with an opportunity to reinforce their brand identity and deepen connections with their audience. Whether you’re a startup aiming to build credibility or an established brand wanting to remain top of mind, now is the perfect time to implement custom branding in your help desk.
Please stay tuned for more Desk behind-the-scenes series.
Regards,
Kavya Rao
The Zoho Desk Team
Also, read:
Behind the scenes of a successful ticketing system (BTS Series)
- Narrative 5: The essential role of SLAs
- Narrative 4: Exploring the support channels
- Narrative 3 - Comprehending user management
- Narrative 2 - Understanding organizational departments
- Narrative 1 - The significance of a business account
Further reading:
The Wheels of Ticketing Series
- Eighth Insight - Oversee module relationships with Lookups
- Seventh Insight - Organize your data using Modules
- Sixth Insight - The Hidden C in Data
- Fifth Insight - Maximize the role of Departments
- Fourth Insight - The power of Multi-Layouts
- Third Insight - The Importance of Data Segregation
- Second Insight - Let's talk Layouts
- First Insight - Find your Fields
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