Before television entered our homes, radio was our window to the world. We had to tune carefully to catch voices from distant places. When television arrived, the world began to grow smaller.

We can watch rocket launches, see the goal that wins our favorite football club the cup, follow events worldwide, celebrate victories, understand conflicts, and explore cultures beyond our neighborhoods. Television brought familiarity, knowledge, and a shared sense of humanity. It became a place for entertainment, learning, and community. Families sat together, friends gathered, and conversations started because of what we watched.

In many ways, television was an early form of social media, filled with moments that helped connect us despite its one-way nature. It became a platform for journalists to serve mankind by bringing awareness and understanding right into our homes.

   

Television and customer service  

Just as television bridged distances, businesses need to connect with customers across cities, countries, and time zones. A business may have franchises, but customers still seek the comfort of hearing directly from “the organization they trust.” This is where customer service becomes the modern-day connector, a place where trust is built, voices are heard, and relationships grow. But unlike television’s one-way communication, today’s customers expect a two-way conversation. They want updates, answers, clarity, and reassurance.

Zoho Desk: A Platform that helps people connect

Zoho Desk becomes the modern version of that “global connector,” helping organizations reach customers seamlessly, no matter the distance.

⭐ The omnichannel interface allows our customers to connect with the communication they prefer: Email, chat, call, or meetings.

⭐ Self-service portals help customers learn and solve problems through features like the Knowledge Base and a Community forum that encourages peer-level support. A well-built Knowledge Base      extends your organisation’s presence to search engines and helps customers find answers quickly.

⭐ With Guided Conversations, ASAP widgets, and automated workflows, customers can receive support and guidance, even when agents are on leave or out of office.