Tip of the week 10 - Organize your campaigns with a marketing calendar
Hi people,
The significance of an email marketing plan is paramount. Especially, if you are a brand catering to audience from multiple geographies, it's all the more necessary to stick to your engagement schedules. With multitude of email programs targeted at leads and customers, it's not surprising for a marketer to go berserk. But, it's important to not let up.
Email campaigns not just deal with mailing lists and content, but also the schedule times. Let's consider this—A company sends welcome emails to its new users, purchase updates to some existing users, and is ready to set up a marketing event, all in the same month. With so many activities for that month, a proper email marketing strategy is needed for planning on the different emails to be sent.
Charting down ideas and organizing campaigns are essential things when you work as a team, in order to centrally coordinate everyone and understand the target audience for various emails. Are you an email marketer looking out for a better way to:
- Get a big picture of all your marketing activities?
- Easily manage your emails to different targets?
- Work together as a team?
Then, here goes this week's tip on how to efficiently keep a track of your email engagement plans, all through the year:
P.S. The
Marketing Calendar
feature from Zoho Campaigns helps you organize your email campaigns. Get a quick view of all scheduled/draft campaigns, country-specific holidays, and other important events for every month. You can also set reminders on particular dates so you're well informed in prior.
Cheers,
Aishwarya Ashok
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Aishwarya Ashok
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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