Tip of the week 27 - 3 ways to engage customers via email marketing

Customer engagement is the most essential when it comes to business, yes!? The benefits of engaging customers, in Email Marketing, ranges from improving customer relationship to growing business revenue by creating a clean email list, increasing the email delivery rate, etc. Here's to encourage marketers to grab the essence in improving engagement strategies with customers. If you are ready, now is the right time to strike out the below "ARC".

Appreciations - Foremost, closing your deals should also run the wheels of appreciation. Receiving appreciations when least expected can inspire customers to trust the brand. So, to thank them for their purchases will indeed express your love for customers. For instance, sending thank you emails post purchase will prove that you value them.

(Note : In Zoho Campaigns, you can use workflow to trigger emails whenever a field gets updated post-purchase)

Reminders - Customers while purchasing online would've left some items in their shopping bags which require a quick reminder from your side. Reminding them about the items left in their shopping bags along with product recommendations, would result in customers buying the products.

(Note : You can use date-field autoresponder or integration with shopify in your Zoho Campaigns account)

Contests - Prepare contests or fun games for a friendly relationship with customers. For instance, ask them to share write-ups on their experience about how they felt about your brand during their shopping. Moreover, you can choose the best write-ups to publish on your website, blog, community forums, etc.

(Note : You can use coupon campaigns or polls in your Zoho Campaigns account)

Here you go! Also, don't forget to let us know how impactful these tips have turned out for your brand!

Best,

Annet Mathews

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