Tip of the week 30 - Reduce unsubscribe rate: 5 proven practices
If a rise in the number of subscribers is something that gives pleasure to you as an email marketer, then a decline will obviously affect your marketing strategies. Unsubscribes are one of the major factors that show a weakness in engaging with your subscribers. So, here're a few tips to diminish unsubscribe rates and keep your list intact.
1) Always use double opt-in
The first thing that any marketer evaluates when it comes to subscribe rates is the method used for opt-in. It's better to use the double opt-in method [Hint: signup forms]. This method helps you differentiate between people who are interested in your emails and the rest. People who are interested will verify and share their details and, in-turn would expect emails with quality content.
2) Subscriber preferences
Your email marketing strategy should allow subscribers to choose topics according to their preferences. This will help you to make sure they receive relevant content of their interest. Also, optimize your email frequency (normally 3-4 emails per month) and follow the similar pattern for all your email campaigns.
3) Opinion counts
When your subscribers decide to leave your brand's notification, try and ask their feedback. For instance, 'Is there anything that we could do to change your decision?' could be a pop up question in the unsubscribe link of your email campaigns. This would help you improve your services based on the answers you receive. And, don't expect everyone to respond to your questions. But the few insights you receive from the few people who respond will provide you greater insights to move on.
4) Never underestimate user devices
According to The Email Client Experience report, 55% of emails are opened in mobile phones. People shouldn't feel their needs aren't met when it comes to receiving emails and opening it on phones. This is made possible by providing them mobile responsive templates. Also, you can test your email campaigns before sending it out with the help of a litmus test - helps you see how well your content appears in various devices.
5) Valuable and Unique Content
If they notice that your emails are helping them in one way or the other, you are on the safe side. For that, you will have to send them quality content attaching or linking to any of your informative blogs, tips, etc. If you are providing the same content that others offer, why should they choose you over them? So, try to create valuable and unique content.
Let us know how these worked out for you and share with us the methods you follow to reduce unsubscribe rates.
Best,
Annet Mathews
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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