Tip of the week 32 - Anatomy of a perfect webinar email

Tip of the week 32 - Anatomy of a perfect webinar email



Webinar email campaigns are about converting email recipients to webinar registrants. To make sure all the registrants attend your webinar, you have to convey right content through emails. To send the right content, make sure your webinar email includes the below components: 

 

1) Subject Line - The subject line of your email campaigns should contain the title of the webinar. This way the readers understand why you've sent them the email. And, the chances that they open and read are high. Also, personalization in the subject line can grab the attention of the email recipients.

 

2) Date and Time - Date and time serves as a genuine proof for your webinar registrants to attend the webinar. Weekends are never a good choice to conduct webinars. Tuesdays and Thursdays are better considering the audience around the world. And, time should also be fixed considering this. For making it easier for your audience around the globe, you could give a link with 'see this in your time zone' where time could be converted.

 

3) Description - The email should give a gist of the webinar. What will the attendees learn? How will it help them? Your description should always answer these questions. Besides, you can introduce the speaker of your webinar, especially if it's a guest. You can also upload their picture* which makes it more authentic. 

 

4) Call-to-Action(CTA) button - The most important component while crafting a webinar email is the CTA button. You can copy the registration link and add a hyperlinked text or link it to a button as the CTA. And, try to keep the link short so that recipients could share it on other platforms. 

 

5) Positive closing - If the subject line is important, the concluding line is also important. This is the last sentence that your recipient reads before closing your email. Why not end emails with a positive affirmation? For example, looking forward to meeting you, hope to see you, etc. are a few affirmations to conclude your email.





Done right, these components can craft perfect email campaigns to promote your webinars. What other components do you add to create webinar emails? Let us know in the comments! 

* Zoho Campaigns now integrates with Zoho Meeting , an in-house  online webinar software . This integration gives you pre-designed templates with an option to add webinar speaker image. 


Best,

Annet Mathews


    Zoho Marketing Automation
              • Sticky Posts

              • Tip of the week 03 - Sending emails in batches

                Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
              • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

                Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
              • Tip of the week 08 - Deliver rewarding emails to your subscribers

                If you're an email marketer, it's not wrong to think that every email of yours should resonate with your subscribers. But again, it's absolutely not right to think so, when such emails aren't actionable and noteworthy. Since most of your subscribers look out for connecting with you, it's your responsibility as an email marketer, to send them quality information that'll enhance their marketing skills. What makes an email start that initial conversation with a subscriber or build that reliability with
              • Instant Sync - Fetching Accounts Module Fields has been removed at the moment.

                Hello all, Good day! This is an update regarding removal of a feature from CRM integration. Recently we identified that the option 'Fetch Accounts Fields' in the Instant sync was not working as expected so we're forced to remove it for any new syncs.
              • Tip of the week 21 - Let subscribers know about your company's terms.

                Building a target audience might be right up your alley, but before that, have you taken some time to check if your subscribers are well-informed about your organization? While people subscribe to your newsletters, offers, or any deliverables, it's important for them to know what they're complying to, when they choose your brand.  Telling your subscribers about how their data would be processed is an effective way of building a trustable relationship with them. By maintaining a transparent engagement

              Zoho Pagesense Resources

                Zoho SalesIQ Resources



                      Zoho TeamInbox Resources

                        Zoho DataPrep Resources



                          Zoho CRM Plus Resources

                            Zoho Books Resources


                              Zoho Subscriptions Resources

                                Zoho Desk Resources

                                  Zoho Projects Resources


                                    Zoho Sprints Resources


                                      Qntrl Resources


                                        Zoho Creator Resources


                                          Zoho WorkDrive Resources




                                              Zoho Campaigns Resources

                                                Zoho CRM Resources

                                                        Design. Discuss. Deliver.

                                                        Create visually engaging stories with Zoho Show.

                                                        Get Started Now