Tip of the week 33 - 5 ways to make drip email campaigns more effective
An email marketer is always on the outlook for new contacts and creating new leads. But this is quite a common practice, isn't it?
Drip email campaigns are automated campaigns that are appropriately channelled to subscribers at times suitable to them. Sending drip email campaigns may seem like a proven path, the success rate depends on the marketer's marketing strategy solely. In order to ensure better and effective results with drip email campaigns we are providing five tips.
Content of the Email Campaign
The content of your drip email campaign should be clear. You should be able to create curiosity among subscribers for the campaign. Try using articles, blogs etc if possible. You should always try to go for shorter paragraphs in order to make your content compatible with different devices.
Focus of the Email Campaign
Due to different variants of drip email campaigns the expected end action or goal varies. For example, a particular drip email might want the receiver to subscribe to a newsletter and so the core message should reach the receiver clearly. You should always be sure about the aim of your campaign and should also let the recipient know about it.
Timing
Every email campaign is carried out with an expectation to get better ROI. Timing often plays a crucial role in deciding the open rate, click through rate, etc. Studies suggest that emails sent between Tuesday and Thursday have a better chance of being seen. Studies also suggest that the window between 10 am - 2 pm is very effective for email marketers.
Importance of Segmentation
As an email marketer, you should possess the basic knowledge about your contacts and use it during the campaigns. Information about your receiver will allow you to send appropriate content furthering your campaign relevance in the mind of the receiver. Your content should always try to attain maximum reader engagement and it is mostly possible with segmentation.
Relationship Building through Drip Email Campaign
Drip email campaigns help in building customer relationship. Including the recipient's name always adds a personal touch to the email. This personalisation makes the email more relevant to them. Also take every opportunity to provide useful product information, coupons, discounts, sweepstakes etc, along with greetings on special occasions.
Hope these tips help you in your email marketing endeavor. Do share your feedback in the comment box below.
Cheers,
Susmit Sen
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