Tip of the week 37 - Know the smarter side of your email marketing software

Tip of the week 37 - Know the smarter side of your email marketing software

If we ever compile a list of reasons why people use an email marketing software, "sending bulk emails with little effort" would occupy the pole position. As an entrepreneur, you'll have too much on your plate - and anything that makes your life easier is a no-brainer. Given this, businesses turning to an email marketing platform to save time and effort is very much understandable. 

However, an email marketing software does a lot more than just helping you save time and effort. It streamlines your entire process and makes sure you reap proper rewards for your investment. With technology also coming to the fore, new ways are emerging to make your email marketing experience superior. So in this post, let's discuss a few smart features of your email marketing software that you can use for improved results. 


1. A/B testing


The reception of your email campaign depends a lot on relevancy. And it's no easy task knowing what is relevant to your audience. However, with A/B testing, you can run an experiment among a select few with the subject line, sender address, and email content as the parameters. At the end of the experiment, you'll have an indication of what drives interest among your recipients and also the winning version delivered to the rest of the contacts in the mailing list. 


 2. Optimal Delivery 


'Time' plays an instrumental role in your recipients opening your email. The more you optimize your send time, the better your open rates are. Schedule your campaigns based on your recipients' time zone and their past open time patterns. 


3. Batch Send 


Considered as an advanced send time optimization feature, it allows you to split your mailing list into several batches and define time intervals between the send time of each. With this, your domain reputation remains intact (sending too many emails in one shot puts your domain under immense scrutiny) and the scope for understanding your campaign's performance increases. 



4. Dynamic Content 


  Crafting relevant content to your recipients is pivotal, and this feature lets you do exactly that. You can craft different versions of your message under one email and automatically send it to appropriate contacts based on the data you have about them. 


5. Bulk Segments 


As the name suggests, bulk segmentation is a process that automatically divides your mailing list into sub-sets upon a single click. Put simply, you just have to select the criteria (gender, country, state, etc), and all possible segments are created in a jiffy. 



Have you considered using all these features for your email campaigns? Let's know in the comments below. 


Aravindhan S


    Zoho Marketing Automation
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