Tip of the week 45 - 4 Essential areas to test and preview before sending out email campaigns

Tip of the week 45 - 4 Essential areas to test and preview before sending out email campaigns



4 essential areas to test and preview before sending out email campaigns

 

It's a fact that something said cannot be undone. Emails work on a similar basis. Your daily business transactions and conversation partly depends on your circumspection along with your creativity. 

 

You as an email marketer might customize your emails and make changes in it over a course of a single campaign. The only sphere where you need to maintain a consistency is, being alert. Here we will discuss the four areas which need your utmost attention before you send out campaigns for the final time. 

 

Images-

 

Images in an email campaign hold the key to persuasion and scrutiny like none. You add complementary images to your email but when it is not rendered properly by some ESPs, your entire work leads to uncertainty. With images you need to be careful in two levels.

 

  • Check if the image takes time to load. In such cases opt for images which quite retain the information even after some compression.
  • Try to provide an apt text information in the 'text only' version of the email. 

 

Links and CTAs-

 

Just think that you have put a link in your email and it eventually takes your contact to an unsuitable page or ends up showing a page not found at all. It will be nothing short of a catastrophe. Thus, it is always good to be cautious with links and CTAs. 

 

Always test your links to see if they are broken or incorrect. Follow the same process with 'Call to action' or CTA buttons and check their authenticity. 

 

 

The Subject line, Pre-header and Sender name-  

 

It is wrong to judge a text by its cover but that can't be said so in this fast moving age of internet, where reading is just another past time on the go. Ambiguous subject lines or pre-headers not only will tarnish your reputation as an email marketer but might prompt ESPs to mark you as a spammer. 

 

Always try to research and include words in your subject lines and pre-headers as they are subjected to go through spam filters. Test your email across different platforms and devices to see how much of your subject line and pre-header is visible in the preview panel of the receivers inbox. 

 

You should provide your name along with the name of the brand you represent. This will allow the receivers to recognize the sender name.

 

 

Content-

 

Grammatical errors in the content can be a common problem. Always ensure to correct them before sending out the campaign. You can even send test campaigns and ask your colleagues to clarify minor errors if any.

 

If you are using dynamic content then definitely test and preview the merge tags and see if they are functioning properly. 

 

Here, in Zoho Campaigns you can run Litmus for every campaign. This will help you check the compatibility of your content across different email platforms and devices. To know more click here


Do let us know in the box below if these tips helped you in achieving your email marketing goals.


Cheers,
Susmit 



    Zoho Marketing Automation
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