Tip of the week 40 - Know the smarter side of your email marketing software (Part 2)

Tip of the week 40 - Know the smarter side of your email marketing software (Part 2)


In the previous part, we discussed why an email marketing software is not only a time-and-effort saving medium and how it can optimize your entire process. Today, we are going to put forward additional reasons to validate the same. And in the process, help you maximize your email marketing software. 

So here's our second set of reasons: 


1. Email Preview 


If designing a perfect newsletter is one thing, making sure it renders properly across platforms and devices is another. Different people use different devices and browsers to access their emails - and it's important to consider everyone before hitting the 'send' button. That's where the Email Preview option could come in handy. You can get a preview of how your emails would appear on different platforms, and iron out wrinkles - if there are any. 


2. Email Polls 


Let's face it, as an email marketer, you'll need to send out targeted email campaigns to win your recipients' favour. As easy as it may sound, the real challenge lies in garnering actionable data of your contacts. But how do you do that? Well, by asking your contacts to speak for themselves. Run email polls now and then to know your contacts' needs, interests, preferences, etc., and tailor your future campaigns accordingly. 


3. Reply Tracking 


Is there a better sight for an email marketer than seeing their contacts reply to their email campaigns? If a contact invests time to reply to your email, it should never go unnoticed. However, supposing your campaign has 20,000 recipients and 1,000 of them have replied, it would be very tedious to view the replies manually. In this case, you can configure a sentiment analysis to automatically classify your recipients' replies based on the levels of positivity. 


4. Email Cadence 

With Email Cadence, you can keep a lid on the number of emails that can be sent from your account on a daily, weekly, or even monthly basis. Needless to say, this also allows an administrator to prevent other users from disrupting the email-sending pattern. 


5. Automatic handling of bounces, unsubscribes, and spam complaints 

Your email marketing software is crafted in such a way that the deliverability related factors (bounces, unsubscribes, and spam complaints) are taken care of automatically. Contacts falling under the bounce, unsubscribe, and spam complaint category is moved to a registry called 'do-not-mail' so that you don't send emails inadvertently to them and damage your domain reputation. 




We hope this helped! Stay tuned to this space for more tips on email marketing. 


Regards, 

Aravindhan S




    Zoho Marketing Automation
              • Sticky Posts

              • Tip of the week 03 - Sending emails in batches

                Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
              • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

                Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
              • Tip of the week 08 - Deliver rewarding emails to your subscribers

                If you're an email marketer, it's not wrong to think that every email of yours should resonate with your subscribers. But again, it's absolutely not right to think so, when such emails aren't actionable and noteworthy. Since most of your subscribers look out for connecting with you, it's your responsibility as an email marketer, to send them quality information that'll enhance their marketing skills. What makes an email start that initial conversation with a subscriber or build that reliability with
              • Instant Sync - Fetching Accounts Module Fields has been removed at the moment.

                Hello all, Good day! This is an update regarding removal of a feature from CRM integration. Recently we identified that the option 'Fetch Accounts Fields' in the Instant sync was not working as expected so we're forced to remove it for any new syncs.
              • Tip of the week 21 - Let subscribers know about your company's terms.

                Building a target audience might be right up your alley, but before that, have you taken some time to check if your subscribers are well-informed about your organization? While people subscribe to your newsletters, offers, or any deliverables, it's important for them to know what they're complying to, when they choose your brand.  Telling your subscribers about how their data would be processed is an effective way of building a trustable relationship with them. By maintaining a transparent engagement

              Zoho Pagesense Resources

                Zoho SalesIQ Resources



                      Zoho TeamInbox Resources

                        Zoho DataPrep Resources



                          Zoho CRM Plus Resources

                            Zoho Books Resources


                              Zoho Subscriptions Resources

                                Zoho Desk Resources

                                  Zoho Projects Resources


                                    Zoho Sprints Resources


                                      Qntrl Resources


                                        Zoho Creator Resources


                                          Zoho WorkDrive Resources




                                              Zoho Campaigns Resources

                                                Zoho CRM Resources

                                                        Design. Discuss. Deliver.

                                                        Create visually engaging stories with Zoho Show.

                                                        Get Started Now