Tip of the week 40 - Know the smarter side of your email marketing software (Part 2)
So here's our second set of reasons:
1. Email Preview
If designing a perfect newsletter is one thing, making sure it renders properly across platforms and devices is another. Different people use different devices and browsers to access their emails - and it's important to consider everyone before hitting the 'send' button. That's where the Email Preview option could come in handy. You can get a preview of how your emails would appear on different platforms, and iron out wrinkles - if there are any.
2. Email Polls
Let's face it, as an email marketer, you'll need to send out targeted email campaigns to win your recipients' favour. As easy as it may sound, the real challenge lies in garnering actionable data of your contacts. But how do you do that? Well, by asking your contacts to speak for themselves. Run email polls now and then to know your contacts' needs, interests, preferences, etc., and tailor your future campaigns accordingly.
3. Reply Tracking
Is there a better sight for an email marketer than seeing their contacts reply to their email campaigns? If a contact invests time to reply to your email, it should never go unnoticed. However, supposing your campaign has 20,000 recipients and 1,000 of them have replied, it would be very tedious to view the replies manually. In this case, you can configure a sentiment analysis to automatically classify your recipients' replies based on the levels of positivity.
With Email Cadence, you can keep a lid on the number of emails that can be sent from your account on a daily, weekly, or even monthly basis. Needless to say, this also allows an administrator to prevent other users from disrupting the email-sending pattern.
Your email marketing software is crafted in such a way that the deliverability related factors (bounces, unsubscribes, and spam complaints) are taken care of automatically. Contacts falling under the bounce, unsubscribe, and spam complaint category is moved to a registry called 'do-not-mail' so that you don't send emails inadvertently to them and damage your domain reputation.
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Sticky Posts
Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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