Tips of the week 12 - The importance of design in your marketing campaigns
Have you ever thought what makes for a good email marketing campaign? A high-quality content, good email deliverability, well-segmented list, responsive template—all of these count, but your campaign isn't going to be a hit if you miss out on the email design.
Design plays a pivotal role in the personalization of your email campaign, because it catches the readers' eyes even before they take a look at the content. Yes, the first impression is what it is all about.
Here are two of the most important elements you should bear in mind while designing your email campaign—the color and the call-to-action (CTA).
Choose the appropriate color for your email campaign -
Picking visible colors from the spectrum to fill your newsletter space doesn't make it work. Since colors have a deeper connection with people's emotions, make sure you use colors that reflect the intention of your email.
When color experiences can't be generalized, it's always a good idea to follow consistency. For example,
- Yellow and Green are warm and pleasing colors that evoke a happy feeling. You can use them while sending out offers and deals.
- Blue is a mood-boosting color and it appeals to a wide range of people. If your newsletter is not targeted on a specific occasion or season, then blue is a good choice.
Use eye-catching CTAs -
Good CTAs is the key to build your brand awareness, resulting in more engagement.
- Always make sure your CTAs are rightly placed and compelling enough for the readers to take action. For example, CTAs that say Start My Free Trial, Join Now, or Shop Now are more likely to get clicked than the ones that just say Register or Submit.
- Use colors that contrast with the rest of your email design. In general, bold colors make your CTAs stand out. A lot of studies have shown that Blue is a popular and favorite color that drives more click rates.
That said, here's a tip for this week on email design.
Cheers,
Swathika Mahalakshmi
P.S. We have got a wide range of pre-designed templates pertaining to every occasion. Check them out right away.
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Topic Participants
Swathika Mahalakshmi
Miguel Ribeiro
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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