Tips of the week 12 - The importance of design in your marketing campaigns

Tips of the week 12 - The importance of design in your marketing campaigns

Have you ever thought what makes for a good email marketing campaign? A high-quality content, good email deliverability, well-segmented list, responsive template—all of these count, but your campaign isn't going to be a hit if you miss out on the email design. 

Design plays a pivotal role in the personalization of your email campaign, because it catches the readers' eyes even before they take a look at the content. Yes, the first impression is what it is all about. 

Here are two of the most important elements you should bear in mind while designing your email campaign—the color and the call-to-action (CTA).

Choose the appropriate color for your email campaign - Picking visible colors from the spectrum to fill your newsletter space doesn't make it work. Since colors have a deeper connection with people's emotions, make sure you use colors that reflect the intention of your email. 

When color experiences can't be generalized, it's always a good idea to follow consistency. For example, 
  • Yellow and Green are warm and pleasing colors that evoke a happy feeling. You can use them while sending out offers and deals.
  • Blue is a mood-boosting color and it appeals to a wide range of people. If your newsletter is not targeted on a specific occasion or season, then blue is a good choice. 

Use eye-catching CTAs - Good CTAs is the key to build your brand awareness, resulting in more engagement.
  • Always make sure your CTAs are rightly placed and compelling enough for the readers to take action. For example, CTAs that say Start My Free Trial, Join Now, or Shop Now are more likely to get clicked than the ones that just say Register or Submit.
  • Use colors that contrast with the rest of your email design. In general, bold colors make your CTAs stand out. A lot of studies have shown that Blue is a popular and favorite color that drives more click rates.
That said, here's a tip for this week on email design. 

Swathika Mahalakshmi

P.S. We have got a wide range of pre-designed templates pertaining to every occasion. Check them out right away. 

    Zoho Marketing Automation
              • Sticky Posts

              • Tip of the week 03 - Sending emails in batches

                Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
              • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

                Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
              • Tip of the week 08 - Deliver rewarding emails to your subscribers

                If you're an email marketer, it's not wrong to think that every email of yours should resonate with your subscribers. But again, it's absolutely not right to think so, when such emails aren't actionable and noteworthy. Since most of your subscribers look out for connecting with you, it's your responsibility as an email marketer, to send them quality information that'll enhance their marketing skills. What makes an email start that initial conversation with a subscriber or build that reliability with
              • Instant Sync - Fetching Accounts Module Fields has been removed at the moment.

                Hello all, Good day! This is an update regarding removal of a feature from CRM integration. Recently we identified that the option 'Fetch Accounts Fields' in the Instant sync was not working as expected so we're forced to remove it for any new syncs.
              • Tip of the week 21 - Let subscribers know about your company's terms.

                Building a target audience might be right up your alley, but before that, have you taken some time to check if your subscribers are well-informed about your organization? While people subscribe to your newsletters, offers, or any deliverables, it's important for them to know what they're complying to, when they choose your brand.  Telling your subscribers about how their data would be processed is an effective way of building a trustable relationship with them. By maintaining a transparent engagement

              Zoho Pagesense Resources

                Zoho SalesIQ Resources

                      Zoho TeamInbox Resources

                        Zoho DataPrep Resources

                          Zoho CRM Plus Resources

                            Zoho Books Resources

                              Zoho Subscriptions Resources

                                Zoho Desk Resources

                                  Zoho Projects Resources

                                    Zoho Sprints Resources

                                      Qntrl Resources

                                        Zoho Creator Resources

                                          Zoho WorkDrive Resources

                                              Zoho Campaigns Resources

                                                Zoho CRM Resources

                                                        Design. Discuss. Deliver.

                                                        Create visually engaging stories with Zoho Show.

                                                        Get Started Now