Zoho Campaigns: An Outstanding Email Marketing Tool
Introducing Zoho Campaigns!
A product designed by Zoho, the Zoho Campaigns is made to create, deliver, and manage integrated email campaigns that can help in boosting the sales of a company and its customer base. Zoho Campaigns is actually an email marketing solution that can enable a brand to expand its reach with an exceptional capability to integrate with third-party applications such as Facebook, WordPress, YouTube, etc.
With the assistance of email marketing software such as the Zoho Campaign, a marketing individual or the marketing department of an organization can effectively work with some pre-designed templates for implementing marketing goals. The email marketing enabled with the help of Zoho is further done with the autoresponders, some follow-up emails, and optimized with the platform’s automation.
Any user can be allowed to have unprecedented access to some of the robust features that can help in increasing engagement and personalizing the email interactions for making the campaigns more effective.
Hence, Zoho Campaigns can be considered a tool for email marketing that assists users in monitoring email campaigns seamlessly by making the entire list clean and spam-free. In fact, the software is functional to a point that it also makes the users aware of which design or subject line can work more efficiently.
In this blog, we will shed a light on why Zoho Campaign is an outstanding email marketing tool. So, let’s begin:
1. Excellent Email Editor
Zoho Campaign login offers the user to maximize the functionality of an extraordinary email editor. The user has the ability to choose from the basic templates and make a customized email or create an exceptionally customized email from the HTML builder. On the other hand, one can also reuse a template or choose one of the Zoho Campaigns for the fully designed email templates.
Zoho has a drag and drop email editor that not only lets a user add images, videos, buttons, text, some HTML snippets, tables, but it also helps in changing the layout for making it customized according to the user’s requirements. Some of the new options that enable a person to add dynamic content help in showcasing numerous content pieces based on conditions lime the recipient being on a particular list or segment, custom contact fields, etc.
One can also apply numerous conditions to an email which could mean personalizing almost every aspect of an email. After the email has been created, the test versions can be sent to as many as five recipients to preview how it looks on the mobile and desktop and by the email client.
Zoho Campaign is a tool that makes sure that emails are valid and goal-oriented. For making sure that the emails are technically correct and more than likely to end up in a recipient’s inbox, the Zoho Campaigns also help in sending the test version of the first five emails while offering a reputation score which is reliant on the anti-spam factor.
2. Subscriber Management
Another benefit of Zoho Campaigns is that it helps in subscriber management. It helps the users with an option that ultimately helps in managing the subscriber information manually while adding one subscriber at a time.
However, when it is about managing the newsletters with a large subscriber base, the users have an option to streamline the process by choosing to use the API for the purpose of importing the subscriber details from Excel or the Zoho CRM.
To make sure that the email campaigns are as effective as possible, the Zoho Campaigns make it possible for the users to reach out to the audience with the help of smartphones, creating segments, and integrating the sign-up forms.
3. Efficient Contact Management
At the time when a user is adding the contacts to the Zoho Campaigns, one can choose to add as many custom fields as they like based on the information that is relatively important. For example; if a person sells tailored dresses, then the right field to add would be the size needed for making the dress.
In addition, the user can also choose the contact source, regardless of whether it comes from something like cold calling, social media, a trade exhibition, a webinar, etc. This enables a person to successfully manage the success of a campaign.
When a person adds or imports contacts, the Zoho Campaigns prompts a person to add them all to the contact list. One can create for any possible purpose such as a location, history, or any custom field. After a user is done with creating a list, they can then begin to create segments that are effectively based on a variety of criteria such as demographic data, contact source, last purchase date, subscribe date, purchase history, etc.
Zoho Campaigns is actually a customer relationship management system that can be used for efficient contact management because it offers a customizable overview of the history of all interactions that have taken place with a brand. The information could possibly include list membership, campaigns or autoresponders, social media activity, contact list updating, etc.
If a user wishes to grow the email list then the best way can be to create a sign-up form and embed the same on the website. The user can either choose to create an independent form or select one from the Zoho Campaign template.
4. Attention Attracting Newsletters
The drag and drop editor combined with the simple and customizable layout helps in building a quick and easy email campaign through the email marketing software of the Zoho Campaign.
The users are not required to begin the process from scratch because there are already pre-designed templates that are suitable for use at any given time. The images that are used in an email being created can actually be enhanced, adjusted, cropped with an image editor, etc. This actually makes the visual elements of the newsletters more streamlined.
5. Report Generation
With the help of the Zoho Campaign, one can get the reports on the per campaign as well as per list basis. Zoho Campaign is a tool for email marketing that offers a detailed insight into the analytics of all possible aspects that are mentioned on the list including the data and campaign performance per list.
This involves emails that can be opened per device, email client, operating system, bounces, any unsubscribe, number of linked segments and forms, etc. Furthermore, the campaign reports also offer a detailed analytics report on performance and insights into the recently sent campaigns, the top campaigns that a user has sent, and monthly and yearly statistics.
In fact, it is very easy to compare simultaneously. The metrics include the number of opens, the number of clicks, the number of opens on the basis of device, email client and location, performance over a certain period of time, etc. The reports are highly detailed and help the marketing teams to streamline their processes in a way that results are improved in the future.
6. Marketing Automation
Zoho Campaigns assists the companies to lay stress on significant factors that govern the business by getting rid of any manual process that includes multiple tasks and automation.
One of the best examples of a subscription campaign is getting a new member or sending a message to each person at the time when a new purchase is being made. Autoresponders can eliminate any trouble by taking care of the entire process automatically without any need for manual attention.
This platform aims to help the users stay connected with their subscribers and to make engagements much more personalized. This is exactly the reason why some features such as reminders for events such as anniversaries and birthdays are included.
7. Ease of Use
Zoho Campaign actually offers a very modern and intuitive user interface which makes it an absolute pleasure to use this email marketing software. When a person first logins to the Zoho Campaign, it comes with a checklist of certain activities that one should complete creating the first email campaign and the list of updates while completing the tasks.
The technical team of Zoho Campaigns and at times the Zoho Consultant can provide a personalized demo when a person signs up for the first time. This further helps in getting started with all the important features and understanding how a person can make the software work for some specific needs. It also offers information on some webinars that can further improve email marketing skills.
Other than this, the user experience offered by Zoho Campaigns can be counted as one of the best ever as a world-class tool for email marketing. It is very easy to navigate, intuitive, and comes with well-streamlined navigation with a drop-down menu that displays many options. Moving through every step becomes seamless and it never feels overwhelming.
Users come across some of the most helpful tips and explanations all through the app, which is available when you are using the feature as well. Almost everything is where you wish it must be and a plus button appears at the very top of the screen where a user can quickly access some of the common tasks without searching through the menus.
8. Zoho Campaigns Support
The support offered by Zoho Campaign is again exceptional. The help button takes a user to a pop-up help center, which has links to some highly knowledgeable articles, the request a demo button, and a link to the user forum that provides peer-to-peer support, some other support options, and user guides.
Zoho Campaigns also provides email support and a call back service which specifies the promptness at which support is needed by a user and also ensures that the best possible correction is offered.
Zoho Campaigns displays its support email address and a toll-free phone number, which a person a user can call 24 hours a day starting from Monday to Friday.
Final Thoughts
All the reasons mentioned above are in themselves suggestive of the fact that Zoho Campaigns is an excellent email marketing software that enhances the marketing operations of an organization.
If you want to use the functions and features of Zoho Campaigns in the best possible way, get in touch with Encaptechno which has a team of exceptional Zoho consultants. This will make sure that you get the best returns out of the software.
I hope that you learned something new :)
Cheers!
Abhi
Seasoned Zoho Authorized and Certified Partner
Feel free to contact me if you have any queries
Email: abhishek(@)encaptechno(dot)com
Call: +1-416-405-8185
Access your files securely from anywhere
New to Zoho Recruit?
Zoho Developer Community
New to Zoho LandingPage?
Zoho LandingPage Resources
New to Zoho Survey?
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Bigin?
Topic Participants
Abhishek - Zoho Partner
jitendra
Chase Pham
Sticky Posts
Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
New to Zoho TeamInbox?
Zoho TeamInbox Resources
Zoho CRM Plus Resources
Zoho Books Resources
Zoho Subscriptions Resources
Zoho Projects Resources
Zoho Sprints Resources
Qntrl Resources
Zoho Creator Resources
Zoho CRM Resources
Design. Discuss. Deliver.
Zoho Show Resources
Get Started. Write Away!
Writer is a powerful online word processor, designed for collaborative work.
Zoho CRM コンテンツ
-
オンラインヘルプ
-
Webセミナー
-
機能活用動画
-
よくある質問
-
Ebook
-
-
Zoho Campaigns
- Zoho サービスのWebセミナー
その他のサービス コンテンツ
Nederlandse Hulpbronnen
ご検討中の方
Recent Topics
Power of Automation :: Automated 'Delayed & Closed' Status Update Based on Due Date
Hello Everyone, A custom function is a software code that can be used to automate a process and this allows you to automate a notification, call a webhook, or perform logic immediately after a workflow rule is triggered. This feature helps to automateLead Blueprint transition in custom list view
Hi, Is It possible to insert the Blueprint transition label in a custom Canvas list view? I am using Lead module. I see the status, but it would be great if our users could execute the Blueprint right from the list view without having to enter the detailedRange names in Zoho Sheet are BROKEN!
Hi - you've pushed an update that has broken range names. A previously working spreadsheet now returns errors because the range names are not updating the values correctly. I've shared a video with the support desk to illustrate the problem. This spreadsheetHas anyone integrated SMS well for Zoho Desk?
Our company does property management and needs to be able to handle inbound sms messages which create a ticket for Zoho Desk. We then need to be able to reply back from Zoho desk which sends the user an sms message. This seems like a fairly common thingpopulate email address and name in zoho desk?
Is it possible to populate the email address and name in the zoho desk widget? We only use it in the context of an authenticated user, so we already know the user's name and email. Thanks,Are there default/pre-built dashboards in Zoho Desk?
Hi, I am looking for some pre-built dashboard templates in Zoho Desk, similar to what we can find in CRM/Projects, etc Thank youEnable Locations for Expense
Hi, please enable Locations (ex Branches) for Zoho Expense so that there is consistency between this app and Zoho Books. Thanks in advance.Adding branded signature to tickets reply
Hi, i am unable to figure out how to add signatures with logo to tickets reply. please advice .Zoho Marketing Automation 2.0 - Landing Page function not working
Dear Zoho Team, I am working on implementing Zoho Marketing Automation 2.0, and am now looking into the section "Lead Generation". If I open the "Landing Pages" section, I immediately get an Error code: Error: internal error occurred. Can you help meZoho Mail Android app update: Manage folders
Hello everyone! In the latest version(v2.9) of the Zoho Mail Android app update, we have brought in support for an option to manage folders. You can now create, edit, and delete folders from within the mobile app. You can also manage folders for the POPHow to share ticket numbers across different ticket types
I'm running an event and have three different ticket types. Add on Event + Main Event - Early bird Main Event only - Early bird Add on Event only - Early bird And Standard class - shown but not available until early bird finishes Add on Event + Main EventHow to keep track of bags, cans, drums of inventory?
We buy and sell products that are packaged in bags 🛍️, cans🥫, drums🛢️, etc. with batch numbers. When we get a shipment of one of the products, how do we track we received (say) 10 cans each of 5L of a product and maybe we received 10 cans of anotherAdding Social Media Buttons to Basic Campaigns
Hi, I'm quote new to using Zoho Campaigns and I can't work out how to add Social Media Buttons into my basic campaign? In MailChimp there's a button that brings the icons into your campaign for you. I've tried adding the social media icons as 'buttons' in Zoho but it's not looking great. Can anyone help? Thanks!Hide Inactive Social Sign-In Providers from Login Screen
Hello Zoho Team, We hope you are doing well. Currently, Zoho One allows admins to configure security policies and enable or disable Social Sign-In options for third-party providers such as Apple, Google, Microsoft, LinkedIn, Yahoo, Twitter, Facebook,[Free Webinar] AI Agents in Zoho Creator - Creator Tech Connect
Hello Everyone! We welcome you all to the upcoming free webinar on the Creator Tech Connect Series. The Creator Tech Connect series is a free monthly webinar that runs for around 45 minutes. It comprises technical sessions in which we delve deep intoDownload All Attached Files
It would be extremely useful to have "download-all" functionality for downloading files attached to a task, subtask, comment, forum post or hosted in the "Documents" section etc. We've instructed our users to zip multiple files prior to uploading, but of course they forget all the time. Having to download lots of files one-at-a-time off a comment or task wastes a lot of time.Ship via Carrier Not Working Since Commerce Update
Since the recent update to the Commerce platform, I can no longer use the ship via carrier function. It will take me to the address screen and let me verify them but when I go to save and move tot he next screen it will not do anything. This is happeningautomations: Can I execute a step on a specific date?
I have created a form in Zoho forms, and created a contacts list. I have also begun setting up an automation with the intention of sending the form to the contact list on a specific date every month (via email) for the entire year (essentially sendingZoho Expense - The ability to add detail to a Trip during booking
As an admin, I would like the ability to add more detail to the approved Trips. At present a requestor can add flights, accommodation details and suggest their preferences. It would be great if the exact details of the trip could be added either by theAdding Folders in Android App
Is it possible to create a new email folder within the Zoho Mail Android app? Or can this only be done from the desktop version of Zoho Mail? Cheers!Schedule Exports for Regular Project Updates
Tracking project data often means exporting data at regular intervals. Instead of manually exporting data every time, users can schedule exports for Phases, Tasks, and Tasks in Zoho Projects. These exports can be set to run once, daily, weekly, or monthlyQuestion about custom fields using Pivot Tables.
I have created a pivot table showing annual revenue of a client and how much payment that client is paying my company. Is there a way using pivot table to add an additional field that subtracts those to fields / shows me a percentage of that difference?Request for Light/Dark Mode
Would love the ability to switch between Light and Dark mode similar to Zoho CRM. https://help.zoho.com/portal/en/community/topic/introducing-dark-mode-light-mode-a-new-look-for-your-crmSignature field is showing black
Hello, When customer signed the service form, it is showing as below picture Phone model: iPhone 16 Pro We tried delete and install application, but it not solved. This has on phone of a few person. There is any advice to solve this?Journey Email - Ignored Contacts
I have a journey setup which simply sends a string of emails over time. For some reason I am getting large amounts of the contacts who enter the first email being ignored and I can't find anywhere in reports or audit logs why these contacts are notInvolved account types are not applicable when create journals
{ "journal_date": "2016-01-31", "reference_number": "20160131", "notes": "SimplePay Payroll", "line_items": [{ "account_id": "538624000000035003", "description": "Net Pay", "amount": 26690.09, "debit_or_credit": "credit" }, { "account_id": "538624000000000403", "description": "Gross", "amount": 32000, "debit_or_credit": "debit" }, { "account_id": "538624000000000427", "description": "CPP", "amount": 1295.64, "debit_or_credit": "debit" }, { "account_id": "538624000000000376", "description":Zoho Books - Include Payment Terms as a Custom View filter
It would be great if you could created a custom view based on Payment Terms. This would be really handy for seeing a list of customers who have credit terms. A workaround is not required. I could do something with a creditor checkbox, but it would beHow to update changed purchase account of item in invoice
I have selected the wrong purchase account for various articles and created invoices. I had to adjust the purchase account in the article afterwards, but the old purchase account is still posted in the transaction-journal of the invoice. To adjust theHelp - Zoho CRM notification on mobile (IOS/Android)
Hello Community! Can I get the IOS/Andoid CRM app to notify me of events, calls, etc. due as I can with MANY other apps? I am running the free Zoho I would like this to be native to the Zoho CRM app. I do not want to write a sep. mobile appZoho Books Idea - Include another field in Bank Details for Address
Hi Books team, Currently use the Description field in the Bank Details to store the bank's address. This works fine but it would be great if you could add another field for Bank Address, so that other notes about the bank account could be stored in thea question about the COQL API v8
When I specify eight or more values in a WHERE IN clause and execute it, an error occurs. Is there a limit to the number of values that can be specified in a WHERE IN clause? ↓Error select * FROM Vendors WHERE (id in (1, 2, 3, 4, 5, 6, 7, 8, 9)) ↓SuccessZoho Books Idea - Bank Details Button on Banking
Hi Books team, Sometimes I'm asked to share bank details with a customer or a colleague. So I go to the Banking Module, find the correct bank account, click Setting > Edit, then copy and paste the bank details. Wouldn't it be great if there was a buttonJS SDK 8.0 – TypeError: Cannot read properties of undefined (reading 'getCacheStore') with sample code
Hello Zoho Support Team, I’m integrating the Zoho CRM JavaScript SDK v8.0 and I’m getting the error below when running your official sample. I tested directly from: https://github.com/zoho/zohocrm-javascript-sdk-8.0/blob/main/samples/create_records_sample/create_records.jsFunction #55: Convert multiple quotes to single SO using Custom Button
Hello everyone, and welcome back to our series! In Zoho Books, after a quote is accepted by your customer, it can be converted into a sales order or an invoice. Often, a customer might have multiple quotes, and for easier billing or upon the customer'sZoho One - Syncing Merchants and Vendors Between Zoho Expense and Zoho Books
Hi, I'm exploring the features of Zoho One under the trial subscription and have encountered an issue with syncing Merchant information between Zoho Expense and Zoho Books. While utilizing Zoho Expense to capture receipts, I noticed that when I submitRich Text For Notes in Zoho CRM
Hello everyone, As you know, notes are essential for recording information and ensuring smooth communication across your records. With our latest update, you can now use Rich Text formatting to organize and structure your notes more efficiently. By usingTime based workflow without edit/action
Hello I need help solving this problem if possible. We have Deals come into the CRM via Live Transfer which have the field properties: Stage = New Channel = Inbound Some of them don't get answered so we want these to automatically go into our OutboundWhat's New - August 2025 | Zoho Backstage
Every month, Zoho Backstage grows with you. These updates aren't just features and fixes, they're about making your workday smoother, your events more impactful, and your attendees happier. We’ve listened, learned, and shaped this release to keep thingsprevent selling expired items
Hello. I need to make a constraint on expired batch items not to be sold. Is it possible in Zoho Inventory? if so, then how? Thanks for further help.Product details removed during update from other system
We maintain our product details in an other system. These details are synchronized with Zoho at the end of each day, through an API. This has worked perfectly sofar. But last Monday, all product codes and some other product data have been wiped duringNext Page