Integrating your WhatsApp business with SalesIQ helps you handle your business' chat conversations on your SalesIQ dashboard. When a user messages your business on WhatsApp, you will receive that message right within your SalesIQ dashboard, allowing your operators to assist WhatsApp users, without switching to other apps/platforms.
How can this help your business?
- Streamline customer support by bringing in WhatsApp conversations into SalesIQ, thereby eliminating the need to switch between platforms.
- This will let your visitors contact you from the platform that’s convenient for them, and they do not have to go to your website to connect with your business.
- Your operators will be equipped with SalesIQ's support tools like canned replies, articles, FAQs, tags, widgets etc., enhancing their ability to provide contextual assistance.
- You can easily nurture the leads from WhatsApp by adding their basic details to SalesIQ and pushing them to CRM for further conversions and follow-ups.
- You can also convert the chats from WhatsApp to help desk tickets and push them to Desk with a single click.
If your WhatsApp account is associated with any third-party application like Twilio, Wati, etc., we can migrate it to SalesIQ. Please follow the below steps:
Meta is in the process of rolling out some major changes to the WhatsApp Business pricing model. This is to simplify billing and give businesses greater control over their communication expenses.
New update
Starting July 1, 2025, WhatsApp has shifted from a conversation-based pricing model (CBP) to a per-message pricing model (PMP). This update ensures more accurate billing and gives businesses greater control over their messaging costs based on the exact number and type of messages sent.
With this update, businesses will be charged per delivered template message instead of per conversation.
Get more details on the new pricing update
here.
How does WhatsApp's PMP Pricing Model work?
- Businesses will be charged per delivered template message. The 24-hour conversation pricing model is deprecated from July 1, 2025.
- Non-template messages will still be free within a 24-hour customer service window.
- Utility template messages sent in response to a user's message (within an open 24-hour customer service window) will be free.
Types of Business Conversations
WhatsApp's business conversations can be of two types:
- User-initiated conversation
- Business initiated conversation
Both these conversation types have a separate pricing structure.
User-Initiated Conversation (Service Conversation):
- If a user sends a message and the business' support representative responds to it, a conversation session is initiated, and the session is valid for 24 hours (24 hour customer service window).
- User-initiated conversations are categorized as service conversations on WhatsApp, where a user reaches out to a business to resolve their queries.
- Businesses can respond to the user for free within 24 hours from user initiated time.
- If the business does not respond within the 24 hours, they must use a paid template message to continue/reopen the conversation.
Business-Initiated Conversation:
- A conversation initiated from the business' end using a pre-approved WhatsApp message template will be categorized as a business-initiated conversation. This involves sending a message to a customer outside the 24-hour messaging window.
- The business will be charged once the WhatsApp template message is delivered to the customer.
- If the customer responds within the 24-hour window, the conversation can be continued for free.
- If the business wants to send another message after the 24-hour service window, a new template message must be sent which will be charged separately.
- SalesIQ supports two types of templates for Business-Initiated Conversations.
- Utility: For transactional or service-related messages.
- Marketing: For promotional or advertising messages.
Get more details on WhatsApp's pricing structure
here.