Tip of the week 51 - How to customize holiday email templates?
Today, in this digital world, we want images to be perfect and meaningful with respect to the email content that we prepare to send out to our contacts. Some of us would prefer to design email templates that are unique and different. The rest would be choosing pre-designed templates that are available in the email marketing software that they use. Now, how do you select a particular template and how to customize it during this holiday season?
Let's see the steps involved in choosing a pre-designed holiday template and customizing it the way you want it to be.
1. Purpose: Before choosing the template from many, imagine the purpose of what makes you send an email. Moreover, what action do you want your recipients to take once they receive your email? This purpose and the action you expect them to take will help you to decide a template.
2. Style: Look for templates that go well with your brand colour, text and font. Always choose templates that resemble your brand. This will help you to further ease your efforts in selecting a template for sending out your holiday email campaigns.
3. Content: Make sure that the content of your email campaign resonates with the image present in the template. You will have to write content that's clear and simple. Also, use fonts that are clear and choose a background color that supports the font color. This makes the recipients read your content.
4. Test & Preview: Before sending the email campaign, you will have to see if it is mobile-responsive and if the content and theme are in harmony with each other. Also do probe into your subject line, images and GIFs to see if they're working or not, and make corrections before sending it out to your contacts.
Share your experience with us down in the comments!
Best Regards,
Annet Mathews
Annet Mathews
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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