10 Common Zoho CRM Mistakes and How to Avoid Them?
The customer relationship management systems have been helping many businesses grow by streamlining the entire sales process. However, the most important requisite for the CRM structure to perform well is a successful deployment of the system. There are many factors that contribute to the effectiveness of the online CRM system. They include ensuring that all the features are included, process-oriented implementation, and correct third-party integrations.
No matter how much prior focus is laid on not making mistakes while CRM implementation, something or another goes wrong easily. When the CRM systems were introduced in the beginning, they offered businesses a long-term strategy to promptly engage and manage customer relationships, close more deals, and automate any kind of recurring tasks.
A common misconception that comes with a Zoho CRM implementation is that it is seen as a one-time event. People make the mistake of thinking that after the implementation of Zoho, all lost leads, broken sales methods, and lack of follow-ups will be repaired. Even though it is true that the Zoho CRM system is designed to support the sales process through and through, it must also be remembered that the system will not by itself cause the business to grow.
Hence, it is necessary to consider CRM implementation as an important long-term and company-wide process as opposed to a one-time event. Oftentimes, the managers have the best intentions but their strategies end up hitting the hard ground during the implementation phase. In this blog, we will see why that is by looking at the 10 common Zoho CRM mistakes and how to avoid them.
1. Inability to Underline a Problem
Somehow, this tends to be one of the most common mistakes during the process of Zoho CRM implementation. Understanding that you have a problem is the primary step. You may also have heard this before but let us look at this point in reference to the sales cycle.
You must understand the CRM strategy starts to unfold right when you are deliberating about choosing a CRM system. It is very much possible to think that you do not even have a problem. You must know how to manage all the touchpoints a potential customer can possibly have with your business.
Factors such as knowing how to sift through emails, the important points in your notepad, managing your call records, the customers who are there in your sales pipeline, and the revenue that can be expected next month are all important. If you feel that any of these factors are not understandable or known by you then there is a good chance that there is a problem in your sales cycle.
When you know all the problems, you will be able to use the features offered by the CRM system in a much better way. After all, the CRM systems are there to support you and make your work-life easy to manage. So you must see the problem for what it is and own it because the good news is that there is always a solution.
2. Failure to Purchase the Value of CRM
You must remember that communication is key in this situation. As a manager, you should understand the value that a CRM system is capable of bringing to your business. Once you understand this value properly, you will be able to make a better sense of the big picture and the value that CRM can bring to your organization.
All employees are like puzzle pieces that fit into a bigger picture of your business growth. Getting a better context of how the CRM can support these roles can help employees to buy into the CRM strategy. You can help your team make the most out of the value of CRM by considering factors like the business growth strategy of CRM, the value provided by CRM to each time and organization, and the context of an existing CRM process.
All through this, the important part is to keep in mind that the sales team needs extra attention during the change. You would not want the sales team to think that you are adding a mundane task to their already existing busy day. You can gain buy-in from the experienced sales professional by offering a context of how the CRM system is designed to work on tedious tasks and problems out of the way so that the focus can be on closing deals.
3. Failure to Communicate Goals
Any changes can open a door for misunderstanding, loss of motivation, and frustration. Being a manager you can set expectations from the beginning. It doesn’t matter if your goals are not clear at the moment, you can give your team an idea of where you want to go and how the online CRM system is going to help in achieving that.
It must be clear that a CRM is like a consistently functional strategy that helps a team close more deals so that the business can grow. You can keep your team motivated by answering questions like what is the need of implementing a CRM system, how will the CRM system support the individual roles, and how can a CRM system offer a better context about these processes?
4. No Ongoing Executive Support
Avoid being the professional who has one meeting with the staff only to disappear later. It is necessary to be present and involved in the integration process. This way, you will not just give your employees a new process but you will also integrate a system into an already existing process.
Your employees should be able to trust you and when you are proactive while keeping your team accountable for integrating the process, the online CRM implementation and function become easy. The focus should be to keep the team in the knowledge by facilitating regular communication on how the employees are integrating CRM into the process.
Other than this, you must also be able to schedule individual meetings with employees and ask for their special input on the improvement of processes within the CRM system. In addition, you should also be able to hold the team leads accountable for supporting a long-term strategy with the integration of the CRM system.
5. No Strategy In Effect
It is easy to know that we need a CRM system but it is much harder to implement and use the CRM system in a suitable way. It is possible that you have deployed your CRM system to check off all important items. You could have also created roles and profiles, migrated the correct data, set up the workflow automation, put webforms on your website, scheduled the sales pipelines reports, and set up lead assignments.
However, the main challenges come when you are getting your teams to use it all. You have to give this part due consideration so that the job can be successful. Setting up the online CRM system and deploying it is a small part of the entire CRM strategy. The CRM system implementation actually continues after deployment as well. This is a long-term strategy.
You can consider factors such as how your team will be using the CRM, how the team will support the sales, marketing, and customer support, how the team will be held accountable for updating data constantly, how the employees will be trained, and which online CRM training will make you available to your team.
An effective Zoho CRM implementation strategy will include the development of a company culture where the customers are at the center of a business. You must be dedicated and consistent with your goals and strategy so that the CRM system can support your business growth in the right manner.
6. Taking More Features Than Needed
A common mistake while choosing and implementing the CRM system is getting attracted to multiple features without really understanding if your business requires them or not. There are many users who do not end up using the features of CRM properly.
You do not have to choose the most advanced and feature-rich uses. Rather, it makes sense to determine the most suitable features for you based on the business needs that you have. Make sure that everything is aligned with your budget and priorities.
Before the implementation, make a list of all the features that you want to use. It will also be beneficial if you end up getting the inputs of your end-users while asking them about the workflow pain points that they wish to solve.
7. Not Training the Team
Choosing and implementing a CRM structure is only the beginning of a long battle. A robust online CRM system will not mean anything if no one understands how to use it. Therefore, correct implementation and training the end-users on how to use the CRM system is important.
When you do this, you will help your team understand the need and benefits of using the system and also encourage them to integrate the CRM into their daily tasks. This will help you in having a low adoption rate. Businesses have a long way to go when it comes to CRM adoption.
Businesses must realize the importance that the CRM system is capable of bringing while increasing sales performance. The best way to avoid this mistake is by having a proper training program in the right place so that the end-users can have a chance to explore the system before officially adopting it in everyday activities.
Taking the support of a Zoho consultant can help you train the team for using CRM. You can discover the training tips such as planning, using resources, determining best practices, and creating training modules for making the most out of a CRM investment.
8. Not Using Mobile CRM
The most important benefit of accessing a CRM with a mobile device is that you can do it anytime and anywhere. This is one of the common CRM mistakes made by many companies. You must realize that mobile CRM keeps you on top of your tasks without any need to be in front of the computer at all times.
Not using the mobile CRM app properly can slow down the response time to customers and increase the chance of missing out on important customer updates. Most salespeople who use their mobile phones are able to meet their sales quotas as compared to the ones who do not.
Most of the teams that use the mobile CRMs also end up improving their overall productivity. You can choose a CRM system with an excellent mobile CRM app and ensure that the sales team downloads and uses it.
9. Failure to Maintain Clean and Accurate Data
The customer data is more like the lifeblood of a CRM system. It is necessary to ensure that you migrate and maintain correct and updated customer data into the online CRM system.
Despite understanding the importance of this, many businesses fall into the trap of maintaining bad data that result in inaccurate sales forecasts and outdated customer information. All the missing, outdated, and incomplete data ends up costing a lot to the companies.
To make sure that this does not happen, organizations can create a standard practice on data entry for the team to follow. For instance, the process of identifying mandatory fields that should be filled out when creating a new customer profile so that duplications are removed.
This can include full name, company name, contact details, landline, and mobile details, address, and social media profiles. Other than this, you can also schedule periodical setups to clean the maintenance system. Doing this can help in seeing duplicate or missing information after which steps to rectify things can be taken immediately when the process is done regularly.
10. Lack of Integration
One of the prime benefits of using a business tool and multiple software applications is the ability to integrate tools with each other. Any failure to do the same will end up decreasing the productivity level as it forces the users to use various systems and toggle between different business tools.
As a result, the chances of data duplication and scattered business knowledge will increase. Most people understand that lack of business integrations with other tools is one of the biggest challenges of using the CRM structure.
Before the CRM implementation, make a detailed list of all the business tools and see if they are compatible with each other or not. The CRM providers must have a list of native and third-party integrations available to use the system. If you have a CRM system and are planning to subscribe to other tools then you can do the same by checking if the CRM integrates with these tools or not.
In case you discover that the CRM does not integrate with a business tool then you can also consult a Zoho consultant. The consultant will introduce an automation tool that can connect apps and services. Two or more applications will be easily connected to automate all repetitive tasks without any need to code or depend on developers for integration.
Conclusion
Making CRM mistakes can be costly. They do not just include financial impacts but they also lead to a loss of valuable time and key customer data management. The good thing is that careful research on important aspects such as knowing the right features, integrating them suitably, and following the implementation process can avoid common CRM mistakes.
You can consider all the mistakes mentioned above so that they can be avoided or you can do a better job and take the support of a Zoho consultant. This way, your business will be prevented from making potential hiccups down the road.
I hope that you learned something new .
Cheers!
Abhi
(Seasoned Zoho Authorized and Certified Partner)
Feel free to contact me if you have any queries
Email: abhishek(@)encaptechno(dot)com
Call: +1-416-405-8185
Access your files securely from anywhere
New to Zoho Recruit?
Zoho Developer Community
New to Zoho LandingPage?
Zoho LandingPage Resources
New to Zoho Survey?
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Bigin?
Topic Participants
Abhishek - Zoho Partner
New to Zoho TeamInbox?
Zoho TeamInbox Resources
Zoho CRM Plus Resources
Zoho Books Resources
Zoho Subscriptions Resources
Zoho Projects Resources
Zoho Sprints Resources
Qntrl Resources
Zoho Creator Resources
Zoho CRM Resources
Design. Discuss. Deliver.
Zoho Show Resources
Get Started. Write Away!
Writer is a powerful online word processor, designed for collaborative work.
Zoho CRM コンテンツ
-
オンラインヘルプ
-
Webセミナー
-
機能活用動画
-
よくある質問
-
Ebook
-
-
Zoho Campaigns
- Zoho サービスのWebセミナー
その他のサービス コンテンツ
Nederlandse Hulpbronnen
ご検討中の方
Recent Topics
Tip of the week #30: Share calendars publicly in Zoho Calendar.
In Zoho Calendar, calendars that are created under My Calendars can be shared publicly. Making your calendar public allows others to view it. When you need to share your calendar with a larger group, public sharing can help. You can restrict others fromTip of the week #31: Share your personal calendars within organization.
Keep your Organization members aware of what's happening. In Zoho Calendar, you can share your personal calendar with all the members in your organization using the Share with org option.When you enable org sharing for a particular personal calendar,Tip of the Week #33: Appointment scheduler in Zoho Calendar.
In Zoho Calendar, you can use the Schedule Appointment option to share your appointment request form with the public, allowing people to fill out the form to request an appointment with you. This form can be embedded on your website or blog. VisitorsTip of the Week #34: Embed Calendars using Zoho Calendar
You can make your calendars public and visible to the general public by embedding them in your websites/blogs using Zoho Calendar. You can use the embed code to add your own calendars to your website's/ blog's HTML code, and the calendar will appear onTip of the week #35: Migrate to Zoho Calendar from Google Calendar.
If you are looking to move your Google Calendar events to Zoho Calendar, never worry about missing out the events from your Google Calendar. You can migrate the events from Google Calendar using the export option and import it to Zoho Calendar and manageTip of the week #36: Migrate to Zoho Calendar from Outlook Calendar.
If you've been using Outlook calendar and looking to migrate to Zoho Calendar, you can seamlessly export your calendars from Outlook and import them into Zoho Calendar without losing any events, participants, and the reminders set for each event. To migrateShared calendar issues and duplications
Apparently there was a calendar update? Now when I schedule an event for a team member that has shared his calendar with me, the event makes me the organizer and adds the event to my calendar as well. Previous to this "update" I would scheduled an eventSubscribed Calendar
Hi i have subscribed to a calendar for Holidays in Canada it shows all the holidays perfectly but every one of them has the word Canada before the rest of the name is there a way to remove that word Canada? It takes up a lot of space in the square onThe year that was at Zoho Calendar 2023- Part 1
Hello, amazing community members! Happy new year from all of us here at Zoho Calendar. As we begin the new year, we'd like to thank each and everyone of our community members for your unwavering support and love that you have shown for Zoho Calendar.Zoho Calendar 2024: A Year in Review
Hello, community members! Happy new year from all of us here at Zoho Calendar. As we turn the page to a new year, we extend our heartfelt gratitude to every member of our Zoho Calendar community for your continued support and enthusiasm. Your feedbackZoho Calendar not syncing correctly with personal Google Calendar
Coming to this forum as Zoho Calendar support team is not responding, any more. For the past 8 weeks, I have been having an issue with Zoho Calendar not syncing with my personal Google Calendar correctly. I subscribed to Zoho Calendar iCal in my personalZeptomail API error 500 internal server error
Hi Everyone, getting this eror continuously! Can anyone please guide around the same! Zeptomail API error 500 internal server error Best RegardsWaiting multiple days to buy credits, causing my website to suffer
So I own a fairly large website that gets a lot of registered users. I use transmail send activation emails, and also forgot password emails. I sent an email to zoho's presales team when I was only at 4K/10K emails sent, hoping to buy more credits beforeFollow up
Hello, I sent a message 2 days ago but I don't receive any response and I cannot find my ticket here. this is the ticket: Your ticket has been created with the ticket ID 68925465 and subject "Fwd: Fishing-alert" looking forward to seeing your response.What's new in TransMail!
Note: TransMail is now ZeptoMail. Click here to know more. Hello again, everyone! We've recently crossed the 6 months mark of TransMail's launch. In this time post our launch, we have been constantly working on updating our platform and adding new featuresJune 2021 in TransMail!
Note: TransMail is now ZeptoMail. Click here to know more. Hello again, everyone! Hope you and your loved ones are doing well. If you're doing less than fine, we truly hope that things only get better for you. We've had a few updates in the past monthTransMail has a new name—ZeptoMail!
Tried navigating to TransMail's community forum but see a different name now? That's because TransMail has a new name. TransMail is now ZeptoMail! As we’ve grown from an internal service used mainly by other Zoho products to an up-and-coming competitorJuly 2021 in ZeptoMail!
Note: TransMail is now ZeptoMail. Click here to know more. Hello again, everyone! Hope you and your loved ones are doing well. We've had a few updates in the past month in ZeptoMail—some new features and some important announcements. Take look at whatSend Email From the ZeptoMail BY API
What is Zeptomail:- Transactional email service with reliable and fast delivery How we can Create a Connection for Zeptomail in Zoho CRM Go to the Setup Click on Connection Enter Connection Details:- Generate Consumer Key & Consumer Secret Using ZohoCustomer email on Opencart 3
When I place an order, 2 emails are sent: 1) administrator 2) to the user The administrator receives a beautiful letter, but the user receives a damaged letter (see screenshot). What could be the problem?[Announcement] Insert image from URL changes in Zoho Writer
Hi Zoho Writer users! We'd like to let you know that we've changed the behavior of the Insert image from URL option in Zoho Writer for security reasons. Earlier behavior Once you inserted an image URL in a Writer document, the image would be fetched fromWriter sing up problom
Zoho writer sing up prolom faceUnable to copy into a new document
Whe I create a new Writer doc and attemp to copy and past I get this message. The only way to copy into a document is I duplicate an existing document, erase the text and save it under a different name and then paste the information. Not ideal. Can you[Webinar] Live demos and user Q&A with Zoho Writer product experts
Join us on June 12, 2025 for live demos based on your use cases and real-world scenarios raised via form. This is also an opportunity to get your questions answered directly by product experts from the Zoho Writer team. Webinar agenda Live demos basedZoho Writer's built-in citation and bibliography generator
Hey researchers and writers! Do you manually format citations and bibliographies, spending hours jumping between apps and tabs? If so, then check out Zoho Writer's built-in "Citations and Bibliography" feature. Imagine you're writing a thesis on the futureSingle and group checkboxes in Zoho Writer's fillable forms
Hey Writer Fam, Are you making the most out of single and group checkboxes in fillable forms in Zoho Writer? Here is a handy tip to optimize your use of checkboxes, both single and group, and enhance your data collection process. Single checkboxes: SingleCollaborate efficiently with Zoho Writer's track changes feature
Hi Zoho Writer Community, Zoho Writer's track changes feature is a simple, built-in solution that helps you and your team work together efficiently. Instead of juggling multiple versions of a document or building up a long email chain of comments, eachZoho Writer's WordPress extensions
Hey Zoho Writer users! Say goodbye to all your WordPress content publishing woes with Zoho Writer's WordPress extensions. Publish content with all your formatting and images, republish content when you update a document, and more—from a single windowTime-saving table hacks
Hey Zoho Writer Community, Do you find yourself using a lot of tables in your documents? We're here to share some of our time-saving hacks that will help you work more efficiently, organize your data, and make your documents look neat and professional.Automating document approval and signing with Zoho Writer and Zoho Sign
Hey Zoho Writer Community! Here's another automation tip to make your processes more efficient! Question: Can I send a document for client approval first, then automatically send it for signing with Zoho Sign if they approve? Since it's the same personCustomization hacks in Zoho Writer - Part 2
Hey community, We're back with some more tricks to personalize your documents, save time, and get in the zone when you work in Writer. Check out part 1 of this post if you haven't already. Let's dive right in! Document ruler units Imagine you're creatingSimplify your tax calculations with Zoho Writer
Hello Zoho Writer Community! Tax season can be stressful, but with Zoho Writer, managing your income tax calculations becomes straightforward and efficient. Here’s an example of how you can use the tables and formulae of Zoho Writer to calculate incomeEnhance document navigation with headings and TOC
Hey Zoho Writer Community! We're back with some useful features in Zoho Writer that can simplify your document creation and navigation process. Let's dive right in! Check out our video on how to make the most of Zoho Writer's heading and table of contentsUse and download in PDF format of Zoho wirter Merge template using deluge
Hello Zoho Developers. Here is some information about Zoho Writer. Writer is not just another online word processor, it's a powerful tool for editing, collaboration, and publishing. Even with its wide range of features, Writer's pared-down user interfaceCustomization hacks in Zoho Writer - Part 3
Hello everyone, Welcome back to Part 3 of our customization tips in Zoho Writer! In this third installment, we'll be diving into some essential customization settings that can enhance your document creation experience. Sender email address in mail mergeDaytime saving timezones messing up writer pdf
Hi, I need help for something I can't figure out. I created a Form to collect data and it is set up with my current Daylight Saving Time (GMT-3). This form is used to generate a contract (pdf Writer) with dates from an event that is being held in 4 monthsIssue with locked content in Writer
Hi, I have seen the documentation which outlines how to lock specific content within a Writer document so that it can't be modified by collaborators, but I have come across an issue. When the editor locks a paragraph for example, then a collaborator can'tDeprecation of certain URL patterns for published Zoho Writer documents
Hi Zoho Writer users! We'd like to let you know that we have deprecated certain URL patterns for published and embedded documents in Zoho Writer due to security reasons. If the published or embedded documents are in any of these URL patterns, then theirUsing Mail Merge Template to Print Documents with One Subform Record's Fields per Document
Hello, We have a Mail Merge template created in Zoho Writer which is not able to perform the functionality which is currently required to automate the documentation task portion of our process. The CRM module we are primarily using is based on a "Loans"Problem with Writer and Workdrive
Hi team, I’m the super admin for our Zoho One org. WorkDrive is active, and Zoho Docs is deprecated for our org. However, Zoho Writer cannot connect to WorkDrive at all — we’ve cleared cache, tried incognito, and restarted several times. I was able toNext Page