Tip of the week 38 - 5 Ways to stay away from Blacklists
Remember when you were at school you were always scared of getting your name into the teacher's bad book?
Well, bad books still exist and even more so in email marketing in the form of 'Blacklists'
A Blacklist is basically a list containing the IP address and domain names of flagged off spammers and potential spam email senders. This happens when a receiver or a group of receivers mark emails from a certain IP address or domain as spam. The viability of such a list is high as major internet service providers and mail box service providers take it seriously. They either block emails from a listed IP address or a domain or they mark them as spam.
Being an email marketer you run a chance to end up in this list with even the minute error. To help you always follow the ethical route here are five tips to guide you through the tempest.
1) Double Opt-in - Not only does double opt-in increase your relevance and familiarity among the contacts but it also lessens your chances of falling prey to spam traps. Your bounce rates and unsubscribes can also be checked with the double opt-in method.
2) Scrutinization of email id - Many a times you must have manually accumulated email ids from contacts to put in your lists. This is great but not free from causing prefix and domain typos. Always check every email id properly and send mails to only those who pass your validation test.
3) Follow CAN-SPAM regulations - Never fail to comply with the regulations put forward by CAN-SPAM. Follow every regulation as a rule of thumb to safeguard your reputation as an email marketer. To know more about CAN-SPAM press on the link,
4) Go for email blast but only for opt-in contacts - Send bulk emails only to them who are familiar with you and expect your email. An unfamiliar person might flag your email as spam if the content is found inappropriate.
5) Domain authentication - Beyond the necessary steps of SPK and DKIM always opt for a DMARC policy to create your own boundary. This will allow you to follow the rules set by you. A strong DMARC policy is the sign of an honest email marketer.
Do let us know in the box below if these tips helped you in your email marketing endeavour.
Regards,
Susmit Sen
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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