Collect in-app feedback with richer context and granular insights

Collect in-app feedback with richer context and granular insights

Hello, Apptics community!

From GenAI chatbots to one-tap checkouts, user experience standards keep rising—yet 96% of unhappy users never explain what went wrong; they simply leave.

Introducing in-app feedback 2.0 banner

In-app feedback 2.0 is here to flip the script by empowering your app users to share the smallest moments of confusion, friction, or frustration as they happen instead of venting pent up frustration in posts later. Capture what users see, feel, and do right in the moment. Turn every piece of user input into actionable insights and ship better experiences across platforms, faster.

Key challenges this update solves

Challenge with traditional setup
How feedback 2.0 helps
Silent friction and hidden user frustration
Screen recordings capture the exact user journey behind every bug or breakthrough, reducing guesswork.
Siloed mobile and web data
A single console unifies feedback from JavaScript, Android, iOS (Cocoa), Windows, React Native, and Flutter.
Slow triage loops
Auto-captures diagnostic info, including session data, and console/network logs provide quicker time to resolution.
Privacy concerns
Masking personal information with built-in options and role-based access to user details and recordings helps protect user privacy.

What's new with in-app feedback: Highlights

  • Support for web (JavaScript) applications: Apptics now supports in-app feedback for web applications built with JavaScript.
  • Screen recording for in-app feedback and bug reports: Enable users to share screen recordings and attach other relevant attachments along with their feedback to provide more visual context.
  • Richer session context: Browse through the granular details of session data to get a complete understanding and resolve issues quicker.
  • Available across platforms: Use Zoho Apptics to implement a consistent feedback mechanism across both mobile and web platforms.

Getting started

The in-app feedback module is a plugin in Apptics. To get started, refer to our in-app feedback SDK guides for:
After setting up the SDK, you can programmatically customize when, where, and how the feedback widget should appear in your app. Once you implement Apptics' in-app feedback mechanism in the SDK, your users will see an option to send feedback, report bugs, ask for help, or flag issues—all from within the app.

To see how this works in action, explore how we've implemented the feedback widget in the Apptics web console and mobile apps. You can follow a similar approach and implement the in-app feedback widget in your applications in a way that suits your app's flow.

Screen recording of how the Apptics' feedback widget is implemented in the Apptics console.

Once feedback is submitted, the SDK automatically captures diagnostic information and logs and sends them along with the user's input. All feedback is then displayed in detailed reports in the Apptics console, which helps our team investigate and act on user feedback efficiently.

Analyzing insights from user feedback

Navigate to the In-app feedback module in the left menu to view insights on feedback received across platforms, analyze sentiments, and access detailed reports for every individual bit of feedback. Click on any feedback entry to view more feedback details.



Feedback details include:
  • Diagnostic info: Device, environment, and user information
  • Session data: Triggered events, screen navigation, and API calls
  • Visual context: Screen recordings and attachments
  • Breadcrumbs: Video transcripts, network activity, and console logs
NotesNote: Viewing feedback details is a role-based action; you can view details only if your assigned portal role has the feedback management privilege. Contact your portal admin to verify your role and privileges under your portal's settings.​

Complete the feedback loop

While collecting and analyzing feedback is important, understanding user needs and addressing their pain points is even more essential. Take action on feedback and bug reports directly within the Apptics console.

You can comment on individual pieces of feedback across different platforms and @mention team members to collaborate effectively. You can also integrate Apptics with other tools to help you receive instant notifications, streamline feedback handling, and assign feedback to your team's support agents to address user feedback promptly.

You can enable the following integrations:
  • Zoho Cliq or Slack integration - Get real-time notifications on the in-app feedback you receive via a dedicated Cliq channel or Slack workspace.
  • Zoho Desk or Zendesk integration - Convert feedback into support tickets and assign them to support reps.
  • Zoho Projects integration - Track and manage reported issues by assigning them as bugs to your team members.

With Feedback 2.0, you're not just collecting feedback; you're capturing the full context behind every user interaction. From session data to screen recordings, from mobile to web, from development to production—Apptics equips you to act quickly, make well-informed decisions, and deliver experiences that reflect what users truly want.

Have questions or need help implementing in-app feedback? Drop a comment below or email us at support@zohoapptics.com. We're here to listen! :)

Cheers,
Team Apptics

    Access your files securely from anywhere







                            Zoho Developer Community




                                                  • Desk Community Learning Series


                                                  • Digest


                                                  • Functions


                                                  • Meetups


                                                  • Kbase


                                                  • Resources


                                                  • Glossary


                                                  • Desk Marketplace


                                                  • MVP Corner


                                                  • Word of the Day


                                                  • Ask the Experts





                                                            Manage your brands on social media



                                                                  Zoho TeamInbox Resources



                                                                      Zoho CRM Plus Resources

                                                                        Zoho Books Resources


                                                                          Zoho Subscriptions Resources

                                                                            Zoho Projects Resources


                                                                              Zoho Sprints Resources


                                                                                Qntrl Resources


                                                                                  Zoho Creator Resources



                                                                                      Zoho CRM Resources

                                                                                      • CRM Community Learning Series

                                                                                        CRM Community Learning Series


                                                                                      • Kaizen

                                                                                        Kaizen

                                                                                      • Functions

                                                                                        Functions

                                                                                      • Meetups

                                                                                        Meetups

                                                                                      • Kbase

                                                                                        Kbase

                                                                                      • Resources

                                                                                        Resources

                                                                                      • Digest

                                                                                        Digest

                                                                                      • CRM Marketplace

                                                                                        CRM Marketplace

                                                                                      • MVP Corner

                                                                                        MVP Corner









                                                                                          Design. Discuss. Deliver.

                                                                                          Create visually engaging stories with Zoho Show.

                                                                                          Get Started Now


                                                                                            Zoho Show Resources

                                                                                              Zoho Writer

                                                                                              Get Started. Write Away!

                                                                                              Writer is a powerful online word processor, designed for collaborative work.

                                                                                                Zoho CRM コンテンツ



                                                                                                  Nederlandse Hulpbronnen


                                                                                                      ご検討中の方




                                                                                                              • Recent Topics

                                                                                                              • How create a draft via workflow?

                                                                                                                I wish to create a workflow rule for specific emails that creates a draft response - not an automatic email reply, but just a draft with a set response ready to be verified by an agent who can then manually select recipients. Alternatively, the workflow
                                                                                                              • New feature: Invite additional guests for your bookings

                                                                                                                Hello everyone, Greetings from Zoho Bookings! We are happy to announce the much-awaited feature Guest Invite, which enhances your booking experience like never before. This feature allows additional participants to be invited for the bookings to make
                                                                                                              • Improved Contact Sync flow in Google Integration with Zoho CRM

                                                                                                                Hello Everyone, Your contact sync in Google integration just got revamped! We have redesigned the sync process to give users more control over what data flows into Google and ensure that this data flows effortlessly between Zoho CRM and Google. With this
                                                                                                              • Image field in custom module

                                                                                                                Hi guy, Is there any hope of adding a custom image field in the custom module? We created a custom module to keep track of assets, and it would be helpful if we could attach an image to the record. Thanks Rudy
                                                                                                              • الخصم على مستوى فاتورة المبيعات

                                                                                                                السلام عليكم ورحمة الله وبركاته مطلوب في إنشاء خصم على مستوى فاتورة المبيعات وليس على مستوى البند أريد معرفة الطريقة؟
                                                                                                              • VAT and Taxes option not available

                                                                                                                Dear ZOHO Team , The VAT and Taxes options in my ZOHO books account not available,I tried to find how to enable or check the way to use this option but unfortunately couldn't find it anywhere ,I'm in UAE ,kindly let me know what to do to solve this issue
                                                                                                              • Default Tagging on API-generated Transactions

                                                                                                                If one assigns tags to an Item or Customer, those tags get auto-populated in each line item of an Invoice or Sales Order when one creates those documents. However, if one creates the Sales Order or Invoice via the API (either directly coding or using
                                                                                                              • Direct Feed (Bank)

                                                                                                                Is Direct feed integration for AlRajhi and ADCB bank supported by Zoho Books in GCC/Saudi
                                                                                                              • Sales Order, Invoice and Payment numbers

                                                                                                                Hi zoho friends, it is me again, the slow learner. I'm wondering if there is a way to have it so the Sales order, invoice and payment numbers are all the same? It would be easier for me if they were the same number so there is not so many reference numbers
                                                                                                              • MS Teams for daily call operations

                                                                                                                Hello all, Our most anticipated and crucial update is finally here! Organizations using Microsoft Teams phone system can now integrate it effectively with Zoho CRM for tasks like dialling numbers and logging calls. We are enhancing our MS Teams functionality
                                                                                                              • Customer Satisfaction (CSAT) Report

                                                                                                                From data to decisions: A deep dive into ticketing system reports The customer satisfaction (CSAT) report helps teams understand how customers feel about their support experience, identify service gaps, and continuously improve the help desk. It turns
                                                                                                              • Timeline Tracking Support for records updates via module import and bulk write api

                                                                                                                Note: This update is currently available in Early Access and will soon be rolled out across all data centers (DCs) and for all editions of Zoho CRM. The update will be available to all users within your organization, regardless of their profiles or roles.
                                                                                                              • Shifts in Zoho People vs Zoho Shifts?

                                                                                                                Hello Zoho People Team, We hope you are doing well. We are evaluating the Shifts functionality within Zoho People and comparing it to the standalone Zoho Shifts product. We’ve encountered comments and discussions suggesting that the Shifts feature inside
                                                                                                              • Disable fields in During action in Blueprint?

                                                                                                                Hi there. I've tried field disable (setReadOnly(true)) using client script and the event is onMandatoryFormLoad on detail page, assuming it'll work on blueprint fields, but it bears no result. Is this the expected behaviour? That we can't do this yet?
                                                                                                              • Develop and publish a Zoho Recruit extension on the marketplace

                                                                                                                Hi, I'd like to develop a new extension for Zoho Recruit. I've started to use Zoho Developers creating a Zoho CRM extension. But when I try to create a new extension here https://sigma.zoho.com/workspace/testtesttestest/apps/new I d'ont see the option of Zoho Recruit (only CRM, Desk, Projects...). I do see extensions for Zoho Recruit in the marketplace. How would I go about to create one if the option is not available in sigma ? Cheers, Rémi.
                                                                                                              • Best Email Backup Wizard in 2026

                                                                                                                While searching for an email backup solution, my main hesitation was reliability. As a user, I had already seen many tools that looked promising but failed when handling large mailboxes, skipped folders, or caused authentication issues during the backup
                                                                                                              • Subforms and automation

                                                                                                                If a user updates a field how do we create an automation etc. We have a field for returned parts and i want to get an email when that field is ticked. How please as Zoho tells me no automation on subforms. The Reason- Why having waited for ever for FSM
                                                                                                              • Allow Managers to Create Shifts for Their Departments in Zoho People

                                                                                                                Hello Zoho People Product Team, Greetings and hope you are doing well. This feature request is related to Zoho People - please don't move it to zoho one! We would like to submit a feature request regarding shift management permissions in Zoho People.
                                                                                                              • Zoho Learn and Zoho CRM integration

                                                                                                                I would like to see an integration between Zoho Learn and Zoho CRM. 1. To be able to add articles in a related list in all modules 2. Zia to suggest related articles in a Deal or Case or Lead 3. Ability to read / search articles during a call / follow
                                                                                                              • Maintain steady traffic to your domain: How Domain Aliasing helps

                                                                                                                Consider this scenario: An organization has its primary domain as administrator.com. Now it wants to shorten its domain to admin.com because it's simpler and easier to remember. However, changing the domain completely can cause the following problems:
                                                                                                              • Why Sharing Rules do Not support relative date comparison???

                                                                                                                I am creating a Sharing Rule and simply want to share where "Last Day of Coverage" (Date field) is Greater than TODAY (Starting Tomorrow). However, sharing rules don't have the option to compare a date field to a relative date (like today), only to Static
                                                                                                              • How do I migrate OLM file to Gmail?

                                                                                                                Migrating emails from Outlook for Mac to Gmail can be challenging because Gmail does not support OLM files directly. This limitation often causes confusion and delays, especially when users need quick access to important emails and mailbox data on a web-based
                                                                                                              • CRM x WorkDrive: File storage for new CRM signups is now powered by WorkDrive

                                                                                                                Availability Editions: All DCs: All Release plan: Released for new signups in all DCs. It will be enabled for existing users in a phased manner in the upcoming months. Help documentation: Documents in Zoho CRM Manage folders in Documents tab Manage files
                                                                                                              • Workflow rule only allows 10 workflow per module

                                                                                                                Apparently a Zoho professional edition only allows 10 workflow rules per module. This makes workflow allocation literally impossible while allocating potential to different members of the team. I have 15 licenses. Is there a way in which related alerts can be varied? In other words, is it possible to have different related alerts be triggered with different rule criteria. so if I say, if potential is 'x' then trigger related alert 'x' and if potential is 'y' then trigger related alert 'y' Thanks,
                                                                                                              • IF Statement in Zoho CRM Formula Field

                                                                                                                Hi, I am attempting to write a formula field that will give me one result if one statement AND another statement are true, then a different value if the first statement AND a different statement are true, else 0. Stated differently: if account = destination
                                                                                                              • CRM Percent custom fields: When will it show the % symbol and behave like %?

                                                                                                                1. Actually Percent custom fields fail to show the % symbol. 2. When in formulas Percent fields work like number: 100 x 5% = 5 ideal world 100 x 5% = 500 what happens actually 3. When importing Percent fields the % symbol has to be removed and the data
                                                                                                              • Free Webinar: Zoho Sign for Zoho Projects: Automate tasks and approvals with e-signatures

                                                                                                                Hi there! Handling multiple projects at once? Zoho Projects is your solution for automated and streamlined project management, and with the Zoho Sign extension, you can sign, send, and manage digital paperwork directly from your project workspace. Join
                                                                                                              • Automatically CC an address using Zoho CRM Email Templates

                                                                                                                Hi all - have searched but can't see a definitive answer. We have built multiple email templates in CRM. Every time we send this we want it to CC a particular address (the same address for every email sent) so that it populates the reply back into our
                                                                                                              • Editing the Ticket Properties column

                                                                                                                This is going to sound like a dumb question, but I cannot figure out how to configure/edit the sections (and their fields) in this column: For example, we have a custom "Resolution" field, which parked itself in the "Ticket Information" section of this
                                                                                                              • "Total Hours" on Employee Attendance Report

                                                                                                                I'm learning that in Zoho jargon, "total hours" does not include paid breaks. Or at least not the way that my setup is working. That seems a little weird to me, since most jurisdictions in the US don't differentiate between time spent on paid break and
                                                                                                              • Fixed assets in Zoho One?

                                                                                                                Hi, We use Zoho Books and have the fixed asset option in it. I started a trial for Zoho One and I do not see that as an option. Is the books that is part of zoho one equivalent to Zoho Books Elite subscription or is it a lesser version? Thanks, Matt
                                                                                                              • Integration with...

                                                                                                                Dear Zoho Commerce team, Please could you consider the integration within Zoho Commerce / Inventory and Qapla'? (https://www.qapla.it/en/) This app is better than Aftership in many ways: - Aftership integration require PRO plan and price start from more
                                                                                                              • Repeat Column merge in ZOHO writer columns doesn't allow to set max columns per row

                                                                                                                I'm using ZOHO writer to merge data from a ZOHO CRM subform and I want it to make a table. We're using Insert Table for Column Repeat, because this is what we need. (Name of column (Teamname) and underneath that a list of names of teammembers). It works
                                                                                                              • Generate leads from instagram

                                                                                                                hello i have question. If connect instagram using zoho social, it is possible to get lead from instagram? example if someone send me direct message or comment on my post and then they generate to lead
                                                                                                              • Adding Markdown text using Zoho Desk API into the Knowledge Base

                                                                                                                Hi Zoho Community members, We currently maintain the documentation of out company in its website. This documentation is written in markdown text format and we would like to add it in Zoho Knowledge Base. Do you know if there is REST API functionality
                                                                                                              • Create case via email

                                                                                                                Good Afternoon, I have just registered and am taking a look around the system. Is it possible to create a case via email.  I.e. an employee/client/supplier emails a certain address and that auto generates the case which then prompts a member of staff
                                                                                                              • Need a Universal Search Option in Zohobooks

                                                                                                                Hello Zoho, Need a Universal Search Option in Zohobooks to search across all transactions in our books of accounts. Please do the needful Thanks
                                                                                                              • Locked Notebook

                                                                                                                Hi, I hadn't used my Notebook in some time and was refamiliarizing myself with it. I clicked a lock icon and now I can't unlock. When I hit the information or unlock icons I'm taken to a page with the notebook icon and a keyboard. When I type, nothing
                                                                                                              • Unable to produce monthly P&L reports for previous years

                                                                                                                My company just migrated to Books this year. We have 5+ years financial data and need to generate a monthly P&L for 2019 and a monthly P&L YTD for 2020. The latter is easy, but I'm VERY surprised to learn that default reports in Zoho Books cannot create
                                                                                                              • Hide fields only for creation

                                                                                                                Hello, I'd like to hide some fields only during the creation of a contact in Zoho CRM. In fact I have some fields that are automatically calculated thanks to an automation, so when my users create a contact I don't want them to fill those fields. I know
                                                                                                              • Next Page