Tip of the week 29 - Improving open rates: 3 basic factors

Tip of the week 29 - Improving open rates: 3 basic factors





The most important factors to consider while reviewing your past email campaigns are spam rates, email open rates and unsubscribe rates. This will tell you the engagement of your email campaigns. Here are few steps to improve your open rates. 

 

Note: We have a few tips on reducing spam rates too!

 

1) The list - Keep it fresh.


Not only a paid list, but also failing to clean your existing list once in a while affects open rates. It is important to remove inactive subscribers periodically (i.e., 6 months of inaction = Not Interested). However, before ignoring make sure to send them an email as a last chance to try and get hold of them. Frequent emails (i.e., 3-4 emails per month) with relevant content will help you gain your subscriber's trust and thereby improves open rates. 

 

2) The subject - Keep it engaging.


Subscribers should be able to see the essence of your email content in your subject. Keep your tone conversational and personalize it so that your subject becomes the reason for your emails to enter their inbox. Also, make sure you have a proper pre-header to support the good subject. Pre-header is a preview that appears along with the subject making the subject more engaging. 

 

3) The content - Keep it to the point.


Suppose you receive a brand's email with good content, chances are high that you will expect their future emails. When you've cleaned the list, made the subject engaging but if content lacks quality, then you are probing your subscribers to avoid your future emails. Today's customers and new subscribers expect your content to be casual and to the point. The best way to find out what works with your audience is to test them over a period of time. [Hint:  A/B Testing ]




Now it's your turn to try these out and improve your open rates. Also, let us know the impact it created with your brand in the comments below. 

Best,
Annet Mathews

 



    • Sticky Posts

    • Tip of the week 03 - Sending emails in batches

      Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
    • Tip of the week 21 - Let subscribers know about your company's terms.

      Building a target audience might be right up your alley, but before that, have you taken some time to check if your subscribers are well-informed about your organization? While people subscribe to your newsletters, offers, or any deliverables, it's important for them to know what they're complying to, when they choose your brand.  Telling your subscribers about how their data would be processed is an effective way of building a trustable relationship with them. By maintaining a transparent engagement
    • Instant Sync - Fetching Accounts Module Fields has been removed at the moment.

      Hello all, Good day! This is an update regarding removal of a feature from CRM integration. Recently we identified that the option 'Fetch Accounts Fields' in the Instant sync was not working as expected so we're forced to remove it for any new syncs.
    • Tip of the week 04 - Know about your recipients' 'prime open time.'

      In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It's
    • Email Deliverability Tip #15: Run a holiday campaign

      In the previous post, we learned techniques to craft a win-back campaign. Today we'll be focusing on best practices to run a holiday campaign.   The holiday season is the most important season for a marketer. To get the best out of it, you must proactively plan your holiday campaigns and time them to perfection. Let's learn about the best practices to run a successful holiday campaign. Clean your mailing lists, authenticate your sender domain, and warm it up to achieve better email delivery. Send


          Zoho TeamInbox Resources

            Zoho DataPrep Resources


                Zoho CRM Plus Resources

                  Zoho Books Resources


                    Zoho Subscriptions Resources

                      Zoho Desk Resources

                        Zoho Projects Resources


                          Zoho Sprints Resources


                            Zoho Orchestly Resources


                              Zoho Creator Resources


                                Zoho WorkDrive Resources




                                    Zoho Campaigns Resources

                                      Zoho CRM Resources

                                                    Design. Discuss. Deliver.

                                                    Create visually engaging stories with Zoho Show.

                                                    Get Started Now


                                                      Zoho Show Resources


                                                        Zoho Writer Writer

                                                        Get Started. Write Away!

                                                        Writer is a powerful online word processor, designed for collaborative work.

                                                                  有料プランをご利用の方