Tip of the week 37 - Know the smarter side of your email marketing software
If we ever compile a list of reasons why people use an email marketing software, "sending bulk emails with little effort" would occupy the pole position. As an entrepreneur, you'll have too much on your plate - and anything that makes your life easier is a no-brainer. Given this, businesses turning to an email marketing platform to save time and effort is very much understandable.
However, an email marketing software does a lot more than just helping you save time and effort. It streamlines your entire process and makes sure you reap proper rewards for your investment. With technology also coming to the fore, new ways are emerging to make your email marketing experience superior. So in this post, let's discuss a few smart features of your email marketing software that you can use for improved results.
1. A/B testing
The reception of your email campaign depends a lot on relevancy. And it's no easy task knowing what is relevant to your audience. However, with A/B testing, you can run an experiment among a select few with the subject line, sender address, and email content as the parameters. At the end of the experiment, you'll have an indication of what drives interest among your recipients and also the winning version delivered to the rest of the contacts in the mailing list.
2. Optimal Delivery
'Time' plays an instrumental role in your recipients opening your email. The more you optimize your send time, the better your open rates are. Schedule your campaigns based on your recipients' time zone and their past open time patterns.
3. Batch Send
Considered as an advanced send time optimization feature, it allows you to split your mailing list into several batches and define time intervals between the send time of each. With this, your domain reputation remains intact (sending too many emails in one shot puts your domain under immense scrutiny) and the scope for understanding your campaign's performance increases.
4. Dynamic Content
Crafting relevant content to your recipients is pivotal, and this feature lets you do exactly that. You can craft different versions of your message under one email and automatically send it to appropriate contacts based on the data you have about them.
5. Bulk Segments
As the name suggests, bulk segmentation is a process that automatically divides your mailing list into sub-sets upon a single click. Put simply, you just have to select the criteria (gender, country, state, etc), and all possible segments are created in a jiffy.
Have you considered using all these features for your email campaigns? Let's know in the comments below.
Regards,
Aravindhan S
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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